Seasonal Marketing
Sun Awareness Marketing 2025
Research by YouGov suggests just 22% of individuals apply SPF daily. 70% of industry professionals also say there is an increase in clients asking for sun protection advice in the summer months. This data suggests a key opportunity for skincare ...
Mother's Day Marketing 2025
There are all sorts of mums, grandmothers and mother figures to be celebrated in March, and luckily there is a SkinBase Facial for everyone. So, there are lots of different ways you can approach your Mother’s Day Marketing. While you may want to ...
Spring Marketing Support 2025
Spring time is a transition from the darker, colder winter days to the period of reawakening and renewal. As such, many individuals and cultures believe it is the true start of the new year. Clients eagerly anticipating spring will be looking forward ...
Valentine's Marketing Support 2025
February is the month of love. Holidays and occasions such as Valentine’s Day, Galentine’s Day and Random Acts of Kindness Day each emphasise the importance of love, connection and community. As we look ahead to Valentine’s Day marketing, it is ...
2025 Marketing Calendar - Key Dates
A calendar of awareness days and key dates throughout 2025. There is a pdf attachment which can be printed.
New Year Marketing Support December 24/January 25
Clients in the new year will likely have a renewed perspective, and a strong desire to become their best self yet. You can, of course, use this opportunity to tackle client’s skin concerns by offering your SkinBase treatments. However, the new year ...
Autumn Marketing 2024
Save your clients from their beauty nightmares! The nights are closing in, the weather is getting colder and we’re starting to look forward to cosy knitwear and mugs of hot chocolate. Of course, before all that happens there’s something else to ...
Christmas Marketing Support 2024
Christmas Marketing When creating a plan for your Christmas marketing, it is important to consider your goals for the festive season. During the busy period you may be focusing on one or a combination of the following factors: Attracting new clients ...
Post Wedding Season Client Retention 2024
Wedding Season in the UK generally begins around April and peaks in September. During these months, we know that you are very busy attracting new clients using all of our wedding season marketing tips. So, don’t let this hard work go to waste. If ...
Mother's Day Marketing 2024 Part 2: Postpartum Skincare
The skin is the body’s largest organ, and it goes through lots of changes to accommodate pregnancy and birth. Hormonal fluctuations and structural, vascular and glandular changes each contribute to the development of skin concerns during pregnancy ...
Mother's Day Marketing 2024 Part 1
If you’re a mum yourself we hope you’re looking forward to a lovely day! Until then, you have lots of time to take advantage of Mother’s Day as the fabulous marketing opportunity that it is for SkinBase treatments and skincare. Stay Compassionate ...
Valentine's Marketing Support 2024
Valentine’s Day is a great time for marketing beauty businesses. After a slower period post-Christmas, clients are ready to spend again. Everyone wants to look and feel their best in February, and they want to gift that feeling too. Use the month of ...
January Marketing Support 2024: Part 3
If your clients' resolutions this year are about getting confident, fit and healthy, you can help them. With SkinBase Collagen Lift, a healthy diet, and a fitness plan, achieving their goals will become easier than ever in 2024. Diet Eating healthy, ...
January Marketing Support 2024: Part 2
If women are more likely than men to set resolutions at the start of the new year, why is it that they are less likely to achieve them? And what can be done to change this? Let's find out! New Year's Resolutions + Menopause If the majority of your ...
January Marketing Support 2024: Part 1
The start of the new year is often the time for reviewing past achievements and failures, and setting new goals. With an estimated 66% of the population making resolutions for 2024, it is likely that some of your existing and potential clients will ...
Christmas Marketing Support 2023
During many months of the year, your marketing strategy will be focused around getting new clients in the door. However, the festive period is hectic. Your chairs will fill themselves with those you see every week, who scheduled appointments months ...
Winter Marketing Support 2023
Maintaining healthy skin in the winter is tough. Your clients may be dealing with dryness, irritation, sun damage, flaky skin - the list goes on and on. It is a great time to connect with clients as you deepen their understanding of winter skincare. ...
Black History Month 2023
October is Black History Month, the perfect opportunity to take a deep dive into black skincare. Black skin is physiologically different to white skin. Therefore, has differing needs, concerns and expectations. The differences are important to ...
Summer Marketing Support 2024
If the sun shining means the salon is empty, you don’t need to panic. You can beat the summer slump with SkinBase. This time of year is excellent for taking advantage of seasonal events, adding extra value to your loyal clients and bringing in new ...
Acne Awareness Month 2024
Acne Marketing Support June is Acne Awareness Month, making it the perfect time to offer consultations, advise your clients and promote your acne treatments. Acne is a very common condition, and for some, a major source of embarrassment. Having acne ...
Father's Day Marketing
Target Men Properly This Father's DayThe skincare market is increasingly moving away from the idea of gendered treatments, allowing men to feel more comfortable in salon spaces. The idea that only women are interested in skincare is outdated, and you ...
Wedding Season Marketing
It's Wedding Season - Turn Brides into Clients! As the weather slowly gets better, you can be sure that weddings will start filling up your weekends. You may even be planning one yourself. Wedding Season is a great marketing opportunity for SkinBase ...
Spring Marketing Support 2024
It's starting to feel like Spring may just be on its way finally! The start of spring, as flowers bloom and life becomes colourful again, is a great time for a renewal. Put a spring in your clients' step with lively marketing - bright colours, ...
Valentine's Marketing 2023
Valentine’s Day is the perfect post-Christmas boost for your beauty business. We’ve got all the top tips you need to make the most of it and spread some love! Sell a feeling - not a treatment! Valentine’s Day is a perfect time to show loved ones just ...
Christmas Marketing 2022
Christmas Marketing Ideas your Clients Will Love The busiest time of the year is the ideal time to boost your salon’s sales – and get some new clients at the same time. Implement your Christmas Marketing strategy in good time to make sure your ...
Winter Skincare Social Posts 2022
Winter is a great time to connect with clients, boost business and stay busy in the run up the hectic festive season. The transition from summer to winter can be tough on skin, and clients will be looking to maintain a smooth, soft complexion despite ...
Post Summer Marketing Support 2022
As the summer ends and we enter the colder winter months, your client’s skincare priorities will shift. Therefore, it is the perfect time to promote courses. We all know the best results are achieved through the consistency of multiple treatments. ...
Summer Holiday Marketing Support 2022
The sun is shining, the sandals are out, and the salon is empty? Don’t panic! As your regular clients jet off on holidays and everything slows down for summer, beat the summer slump with SkinBase. This time of year is excellent for taking advantage ...
Acne Awareness Month 2022
June is Acne Awareness Month, so there is no better time to start a conversation about acne. As the weather heats up, clients don’t want to cover up their skin or hide behind layers of makeup. They will be looking for a successful Acne treatment to ...
Autumn/Winter Marketing 2022
Autumn Marketing We have some Autumn themed promotional post images for you to use in the attachments. We suggest that any 'Autumn offers' you decide to do add value to your existing offerings rather than discounting treatments. If you are a bit ...
Black Friday Marketing Support 2023
Here in the UK, Black Friday seems to be taking a hold, but you know, it's the busiest time of year for salons and so we think you need to think carefully before going crazy with any discounts. Here's what to consider... Using Black Friday Promotions ...
Halloween/Autumn Marketing 2023
Save your clients from their beauty nightmares! The nights are closing in, the weather is getting colder and we’re starting to look forward to cosy knitwear and mugs of hot chocolate. Of course, before all that happens there’s something else to ...
Wedding Season Marketing Support 2023
Wedding season – get those bridal bookings! With wedding season approaching, we’re turning our attention to all things bridal. It’s time to start getting your brides (and grooms) in through the doors and make those course bookings that will keep them ...
Welcome to SkinBase Marketing Support
In the marketing support category you will find everything you need to promote your SkinBase treatments. Below we have some useful links and information about other SkinBase resources you can use. Websites: www.skinbase.co.uk You can find lots of ...