As the summer ends and we enter the colder winter months, your client’s skincare priorities will shift. Therefore, it is the perfect time to promote courses. We all know the best results are achieved through the consistency of multiple treatments. Clients want to maintain or repair their summer skin while prepping for the festive season. Although next summer may seem far away, remember that September is also a perfect time to begin IPL hair removal treatments. Read on for our top Post-Summer Marketing Tips.
Keep Your Summer Glow
It is time to help clients keep their summer glow. Your clients have spent the hotter months applying and reapplying thick layers of SPF to protect their skin from the sun, and their pores will be feeling it. Even worse - some clients may have forgotten the SPF altogether! September onwards is your chance to get clients in the salon and get their skin back into shape. Everybody wants to make summer last as long as possible, and you can help make that happen. Explain to clients that with a proper skincare routine, healthy habits, and regular professional treatments, they can maintain a summer glow. You can download the SkinBase Healthy Habits guide to point your clients in the right direction, but first, they must tackle clogged pores and pigmentation to undo any lasting summer damage.
Clogged Pores
Clogged pores are common during summer due to excess sweat and oil accumulation on the skin. The frequent application of thick SPFs and moisturisers can further contribute to blocked pores. Therefore, after summer is a great time for a Microdermabrasion promotion. You can explain the benefits of rejuvenating summer skin while simultaneously prepping for winter. As Microdermabrasion is a progressive treatment, ensure you encourage clients to book courses to treat their skin concerns and achieve the best results. Ensure that clients understand the exfoliating MD crystals will work deeper each treatment to unclog pores and boost their skin for winter.
After courses are complete, you can also highlight the benefits of maintenance sessions to handle the changing winter weather. Cold weather will cause skin irritation due to the back and forth between the cold air outside and the warmth inside. Therefore, skin cells will become dehydrated and die out faster - leading to lacklustre skin. Clients do not want dull skin over the festive period, and monthly microdermabrasion sessions are the best way to maintain course results and keep skin glowing, regardless of the weather.
Hyper-Pigmentation
Those clients who skipped the SPF this summer may be dealing with hyper-pigmentation, decreased elasticity, broken capillaries, and textured skin. Luckily for them, you can treat all their skin concerns with a course of IPL Photorejuvenation. You could offer a post-summer IPL promotion to encourage clients to repair their damaged summer skin. Offering clients free patch tests on slower days is a great way to get more clients in the door while you have the time. Once clients know that a course is necessary to achieve results with IPL rejuvenation, you can fill up your diary with IPL treatments. Top tip - book clients a week apart from each other to fill up your calendar with their courses.
IPL salon? If you are not yet performing IPL Advanced, add extra revenue to your business with these results-driven treatments. Get in touch now to see if it is time to do your Advanced training! Meanwhile, the coming months are a fantastic time for clients to begin a course of IPL Hair Reduction to achieve a hair-free look for next summer.
Summer 2023
Clients who spent time this summer on more traditional (and painful) hair removal methods will regret not investing in treatment sooner. Therefore, now is the perfect time to get them on a course of IPL Hair Reduction. Use the before and after images from the SkinBase Transformation of the Year competition to show clients what they could achieve in time for next summer - but only if they begin now!
Unwanted hair is not the only preparation made for summer. Often, hands and feet become dry and cracked over the year, and clients then desperately try to rejuvenate them before their holidays. Next year can be different. Clients investing in monthly Microdermabrasion manicures and pedicures can maintain their summer smooth hands and feet all year round. Therefore, they do not have a big task in July, and they get to skip the embarrassment of uncovering their neglected feet again.
You could offer loyalty cards for clients booking regular microdermabrasion mani-pedis so they can work towards a free treatment. Or, you could offer a summer bundle discount to those clients prepping for summer 2023 in advance by having both the IPL Hair Reduction and MD mani-pedi treatments.
Prepare for Winter
For clients occupied with treating their present concerns, a course of Collagen Lift is the perfect treatment option with the colder weather and festivities approaching. Winter skin is affected by the elements and aggravated by central heating. Over time, this takes a toll on the skin as the cold air draws out moisture and natural oils, making the skin appear dull and dry. Their skin may also feel painful and itchy. The best way for clients to combat this is to boost their collagen and elastin production, which can be achieved with a course of Collagen Lift. We see lots of fantastic results for sagging and loose skin, but remember CL will help your younger clients to avoid this issue! Most people just need to look at their parents to see if this is something they are going to contend with in the future so why not take action now! Boost collagen levels and tighten and tone.
While clients have been achieving fantastic physical results with a Collagen Lift course, they have also boosted their confidence and become much more at home in their skin. Promoting courses with the before and after images and testimonials from the SkinBase Transformation Of The Year Competition is a great way to get clients interested without discounting your treatments.
Academic Deals
Finally, as September rolls around, a new academic year begins. With children back at school, stressed-out parents and carers will be seeking some “me” time and will want a relaxing treatment now they have the time. As a new cohort of freshers begins University, parents of older children may seek rejuvenating treatments after finding themselves with an empty nest for the first time. You could offer back-to-school promotions and student discounts for a limited time to target new clientele and turn them into loyal clients. Offering taster sessions or a small discount when booking a course could be the way to attract them.
Post Summer Blogs
Here are a few links to some of our previous blogs around the topic of Post Summer Marketing, feel free to copy and edit these to use in your own marketing messages.
IPL: The Perfect Post Summer Treatment Related Articles
Summer Marketing
Body Treatments Summer is a great time to amp up your body treatment offering. As people start to unwrap there may be areas they want to improve the appearance of. Back treatments, back of the arms and pedicures are especially popular areas. We've ...
Summer Marketing Support
If the sun shining means the salon is empty, you don’t need to panic. You can beat the summer slump with SkinBase. This time of year is excellent for taking advantage of seasonal events, adding extra value to your loyal clients and bringing in new ...
Summer Holiday Marketing
The sun is shining, the sandals are out, and the salon is empty? Don’t panic! As your regular clients jet off on holidays and everything slows down for summer, beat the summer slump with SkinBase. This time of year is excellent for taking advantage ...
10 Days of Summer - IPL Grid Posts
If you are trying to get clients in the door - don’t forget to use seasonal events to your advantage. Summer is a great time to make clients aware that you offer IPL, and get them to understand the ways you can help sun-related skin concerns. If you ...
10 Days of Summer - CL Grid Posts
If you are trying to get clients in the door - don’t forget to use seasonal events to your advantage. Summer is a great time to make clients aware that you offer Collagen Lift, and get them to understand the ways you can help sun-related skin ...