National Wellness Month Marketing
August is National Wellness Month, so it’s the perfect time to shine a spotlight on your SkinBase treatments!
With individuals making an effort to prioritise self-care, manage their stress, and embrace healthy lifestyle choices, now is the ideal opportunity to position your business as a hub for wellness and rejuvenation.
Whether they are looking for the glow-enhancing effects of a facial, or would prefer a confidence-boosting body treatment, your SkinBase treatments are exactly what clients need during this wellness-focused season and beyond.
Read on for our top tips for promoting your treatments this National Wellness Month.
Top Tip: Use Wellness-Driven Language
The words you choose can completely transform how your treatment is perceived.
During National Wellness Month, your messaging should go beyond the benefits of your SkinBase treatments and tap into how the treatment supports emotional wellbeing, relaxation, and self-care. Find some examples below!
SkinBase Microdermabrasion
SkinBase Microdermabrasion is the ultimate self-care treatment – a deeply effective yet gentle exfoliation that leaves your skin looking radiant and feeling refreshed. Perfect for National Wellness Month, this relaxing, non-invasive facial not only reveals a clearer, smoother complexion but also offers a moment of calm in your busy day. As dead skin cells are removed and circulation is boosted, clients often report a sense of renewal and wellbeing, both inside and out! Whether you’re targeting specific skin concerns or simply craving a healthy glow, SkinBase Microdermabrasion is your go-to for visible results and true relaxation.
SkinBase Hydro
SkinBase Hydro is the perfect fusion of skincare and self-care. Ideal for those looking to unwind and invest in their wellbeing, the Hydro facial uses advanced technology to gently lift impurities, infuse moisture, and leave the skin visibly plumper and glowing. As dull, tired skin is lifted away, you'll feel refreshed, rebalanced, and renewed – inside and out. With its soothing, pampering experience and stress-relieving benefits, SkinBase Hydro is more than a facial – it’s a moment of calm, confidence, and total skin wellness.
SkinBase Collagen Lift
Relax, unwind, and glow with SkinBase Collagen Lift – a rejuvenating radio-frequency treatment that not only tones and tightens the skin, but also offers a deeply soothing escape from the stresses of everyday life. As gentle waves of warmth stimulate collagen production and improve skin elasticity, you'll feel tension melt away and a sense of calm take over. This relaxing, non-invasive treatment helps smooth fine lines and firm the skin, while also giving you time to pause, breathe, and focus on yourself. Perfect for National Wellness Month, Collagen Lift is more than just a beauty treatment – it’s a restorative experience that leaves you feeling calm and confident.
SkinBase Intense Pulsed Light
Rediscover calm, clarity, and confidence with SkinBase Intense Pulsed Light (IPL). A gentle yet powerful treatment designed to restore your skin and your sense of wellbeing. Whether you're targeting sun damage, uneven tone, redness, or breakouts, IPL works deep within the skin to encourage natural healing and long-term results. While the advanced light technology gets to work, all you need to do is relax. The treatment is calm and non-invasive, with a unique cooling cryo-handset to ensure comfort. This National Wellness Month, choose a treatment that helps you glow from the inside out – because caring for your skin is caring for yourself.
SkinBase Hydro ULTIMATE
SkinBase Hydro ULTIMATE is the complete self-care ritual – a luxurious, results driven treatment designed to resurface, rejuvenate, purify and hydrate your skin, and leave you with a sense of calm. The treatment begins with a gentle Hydro Peel to deeply exfoliate, followed by the soothing warmth of Collagen Lift to tone, tighten, and melt away stress. Finally, a personalised Hydro Serum is infused to nourish and leave your skin visibly refreshed, plump, and glowing. With its blend of advanced technology and therapeutic relaxation, Hydro ULTIMATE is the perfect treatment for National Wellness Month – helping you reset, rebalance, and feel completely renewed – inside and out.
SkinBase Collagen Lift ULTIMATE
Indulge in the ultimate self-care experience with SkinBase Collagen Lift ULTIMATE – a powerful combination of skin resurfacing and rejuvenation. This two-phase treatment begins with Microdermabrasion to gently exfoliate and refresh the skin, sweeping away dullness and leaving your complexion smooth and glowing. It’s followed by the warm, soothing waves of Collagen Lift, which helps to stimulate natural collagen for firmer, more youthful-looking skin. More than just a facial, this is a full reset. A calming, stress-relieving treatment that leaves you feeling lifted, inside and out. This National Wellness Month, give yourself the gift of radiant skin and total wellbeing.
Top Tip: Create “Wellness Month” Treatment Packages
Skincare and wellness should both be long term investments - not a one off. Make this clear to clients by creating special packages for treatment courses. For example:
• The ‘Wellness Reset’ Course
• The ‘Pause & Pamper’ Course
• The Restore & Rebalance’ Course
You can help clients to commit to (and stick to!) their investment by offering an incentive when booking a course. Instead of offering a free treatment, as is common, and devaluing the treatment in your clients head - give them extra, by offering a free skincare product instead.
The SkinBase Daily Repair & Protect cream is an excellent product for keeping skin nourished and protected post-treatment throughout a course, and right now is 50% off! Call the office on 01782 770810 to stock up while it is just £9.18/€12.
Create a social media campaign in August that engages your audience daily, with content themed around wellness, self-care, and skin health.
Consistently showing up online will increase your visibility and engagement, position your business as a trusted source for wellness and skincare, and drive bookings for your SkinBase treatments!
Wellness Content Ideas:
• Client transformations & testimonials
• Self care/wellness tips
• Beauty quotes
• Behind the scenes
• Treatment spotlights
• Skincare spotlights
• Offers or giveaways
While digital marketing is essential, don’t underestimate the power of connecting with clients offline by transforming your salon into a sanctuary this August. Hosting an event or creating a dedicated space in your salon for wellness-focused experiences can leave a lasting impression, build loyalty, and deepen client relationships.
• Host a Wellness Event: with taster SkinBase treatments and mini skincare goody bags for attendees.
• Transform your Treatment Room: enhance the in-salon experience with soft lighting, calming essential oils, wellness playlists.
• Create a Limited Time ‘Wellness Menu’: with a curated list of your most relaxing add-ons (e.g., scalp massage, face mask, herbal tea).
Wellness is more than a trend. It’s a lifestyle, and your business is uniquely placed to support your clients on that journey. Educate them on the connection between skin health and lifestyle habits, so they can take a holistic approach to wellness. Nutrition, exercise, sleep, and stress management are all key this National Wellness Month.
National Wellness Month: Nutrition
Nourishing your body with healthy food can promote better skin health!
The skin is the body’s largest organ, and diet significantly contributes to how it looks and feels. The food you consume everyday makes up the building blocks of your skin. A healthy, balanced diet ensures that the skin receives the ingredients needed to remain soft, smooth and plumped. A lack of nutritious ingredients can cause inflammation, with symptoms such as redness, puffiness and breakouts appearing on the skin.
National Wellness Month: Exercise
Anything that promotes a healthy circulation also helps to keep your skin healthy and vibrant!
As well as contributing to overall health, exercise has a variety of benefits for the skin. 30 minutes of exercise a day is all that is necessary to significantly improve overall circulation. This increased blood flow carries oxygen and nutrients around the body to skin cells, contributing to the production of elastin and collagen while carrying waste products and toxins away.
National Wellness Month: Sleep
A good nights sleep contributes to the healing and repair of the skin.
It is often evident when someone hasn’t slept well, as it shows up on the skin. Dark circle, dullness, and puffy eyes are common signs of a lack of sleep. So, it is no surprise that a consistent lack of sleep is linked to poorer skin health, including premature signs of ageing and an increased risk of skin conditions.
National Wellness Month: Stress
The brain-skin connection is real, and stress can manifest on the skin.
Cortisol levels naturally rise in a morning, and drop throughout the day, reaching their lowest point in the evening and allowing you to sleep. However, experiencing constant, low-level stress ensures our stress responses remain active. Continual exposure to cortisol can impact the body and the skin in a variety of ways, including: increased inflammation, excess sebum, inhibition of hyaluronic acid and collagen production, and skin barrier dysfunction.
Top Tip: Partner with Local Businesses
National Wellness Month is the perfect opportunity to connect with businesses in your local community, and position your salon as part of a wider wellness lifestyle. Expand your reach and offer added value and inspiration to your clients. Think full-body wellness: gyms, nutritionists, massage therapists etc.
Having positive social connections is a key part of wellness. Positive social interactions trigger the release of oxytocin and dopamine - the ‘happy hormones’. So, what better way to spend time together than a pamper session? Encourage clients to ‘bring a friend’ for National Wellness Month. Use an offer to entice clients to book in.
For example:
Better Together 🤍
This National Wellness Month, take a moment to relax & reconnect, with a little help from us. 🤩
✨ Bring a friend and you’ll both receive £5 OFF your SkinBase treatments throughout August!
Because self-care isn’t just about glowing skin — it’s about shared moments, social connection, and supporting each other’s wellbeing.
Tag your self-care bestie and book your moment of calm together 👇
#businessname #bringafriend #businesslocation #nationalwellnessmonth #skinbase #glowtogether
Useful Resources
Remember, we have lots of resources to help you with your Marketing!
You can copy and paste any wording from any of these resources to use in your own posts!