Valentine’s Day is the perfect post-Christmas boost for your beauty business. We’ve got all the top tips you need to make the most of it and spread some love! 

Valentine’s Day is a perfect time to show loved ones just how much you care. A moment of relaxation and pampering is a fantastic Valentine’s day gift to spread the love. You can set yourself apart from the competition by how you decide to promote your treatments. With the SkinBase Transformation of the Year 2022 such a success last year, there are many before and after images you can use to sell treatments. Importantly, many of the transformations have evidence of the fabulous results achieved and also a heartfelt testimonial. Using testimonials is a great way to encourage gifting. With an increased focus on both physical and mental wellbeing in 2022 being carried into the new year, those shopping for loved ones will enjoy choosing gifts based on how they can make them feel. Sell confidence, happiness, and self esteem this Valentine’s. 

Valentine’s packages - 

When showing off fantastic before and after images of results clients have achieved through courses of SkinBase treatments, it is important to emphasise home care as a key part of the process. A good way to do this is to offer Valentine’s packages - a combination of retail products and treatment gift cards for the full gifted experience. The packages can have different themes or address separate concerns, to be tailored to specific individuals. For example:

• The Grooming Package - Include a gift card for IPL, discount vouchers for booking a course, and relevant skincare products e.g. Aloe Vera gel.
• Self Care Package - Perfect for the special someone who would love a monthly facial - include aftercare moisturiser, a gift card valued at one facial, and money off vouchers so they can commit to monthly skin boosting treatments for 2023. 
• The Mani-Pedi Package - Elevate a regular mani-pedi gift with a gift voucher for a microdermabrasion session on hands and feet, and include skincare samples too!
• Love Yourself Package - For people spreading the love to themselves this year - include Skincare essentials and a voucher with a percentage off when they book a SkinBase treatment/course. 
• The Anti-Ageing Package - Include SPF - the key to keeping skin youthful - and a Collagen Lift treatment gift card.  

Love comes in many forms - 

Don’t forget - love comes in many forms and does not just last for the day! To make the most of V-Day celebrations and boost revenues after a slower January, keep your target market wide and celebrate throughout February. It is the time for a celebration of love, which may be between couples, friends or families. Cater to all of these groups to get the most from Valentine’s promotions. 

• Bring a Friend Promotion - word of mouth is always a great way to increase your client base. Encourage your clients to celebrate “galentines” with their friends, and offer discounted treatments (or treatment add ons for a more luxurious feel). 
• Pampering events - bring a special someone, e.g. your sibling, other half, best friend etc. Let potential clients try out mini treatments, give gift bags with samples, information, chocolates etc. 

Share the love with loyal clients - 

While everyone is showing the love in February, it is a great way to retain your loyal clients by showing your appreciation too. While business is slower, you have time to pay close attention to your regular clients, to boost business in the future. One of the main reasons that loyal clients do not stay with a business is because they begin to feel under appreciated. Don’t let that happen! 

• Upgrade their treatment with free add ons - if they are coming in for a facial, give a free mask/massage etc. to extend their relaxation time and show you appreciate them. 
• Give them VIP access to new treatments - Loyal clients are the ones who make your business a part of their identity. By giving them VIP access to treatments, they feel valued and important. As an added bonus, they are likely to talk about the treatments and their experiences, promoting your business in the process.  
• Goody bags - If they are already booked in for treatments in February, provide a little fun. Have goody bags prepared to take away with them to show you are thankful for their business. Include chocolates, free samples, etc. 

Reach out to old clients - 

Maybe you also have a few clients you haven’t seen in a while? While we are spreading the love, now is a great time to reach out and get them back. Tell them you miss them, and incentivise their return this February. Offer them a special treat to tempt them back to your business, and put them back on the path to becoming a loyal client again. Inform them of anything they’ve been missing out on - new treatments, special offers etc. 

Local community partnerships - 

The easiest way to spread the love this year? Have a helping hand! Partnering with other local businesses is a great way to add value to the services you provide to your clients. You can combine your treatment and retail gifts with other luxurious items, such as flowers, by partnering with a local florist. Potential clients can also find you via other stores. Partnering with a jewellery shop, for example, may encourage those gifting jewellery to get a treatment for their special someone too. It is a fantastic way to make yourself known in the local community, for now or for the future. 

Give Something Back - 

While you are making yourself known in the local community, why not run a special Valentine’s promotion? Everyone loves a business who gives something back to their local community, and it is a great way to gain exposure for your social media accounts too. Offer up a complimentary facial to be won - and ask people to nominate a loved one (anyone in their life - not necessarily a partner). Ask them to tag that special someone to enter, and tell you why they deserve a treat. As an entry requirement, get them to like and follow your page and share the post as well. Great exposure for you, and a lovely treat for the winner! 

Valentine's Insta Grid

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