It's starting to feel like Spring may just be on its way finally! The start of spring, as flowers bloom and life becomes colourful again, is a great time for a renewal. Put a spring in your clients' step with lively marketing - bright colours, positivity and seasonal events. Clients are eagerly anticipating spring, make sure those vibes come across!
Spring Skincare Renewal
Winter skin is often described as dull, dry, flaking, chapped, cracked, raw, irritated - the list goes on. Definitely not the condition anyone wishes their skin to be in. Therefore, the transition between winter and spring can be difficult to manage, particularly with neglected areas of the body - such as feet! Spring is a great time to curate skincare treatment courses for clients and encourage a good skincare routine with quality products to get back to radiant, hydrated skin.
Microdermabrasion
Packages of 3, 6 and 9 microdermabrasion treatments are a great way for clients to bridge the gap between damaged winter skin and perfect spring skin. For those who have managed to keep winter skin smooth, offer a monthly microdermabrasion boost instead! The MD treatment is the most effective way to exfoliate all of the winter build up off the skin. Highlight packages for areas of the body that suffer the most but are the least thought about.
Elevate a spring themed, pastel coloured manicure with Microdermabrasion - exfoliate away dry, rough skin and prevent premature signs of ageing
Get feet ready for more revealing spring footwear - abrade away winter dead skin build up, and leave feet soft and smooth
Treat ‘bacne’ while the weather is still cooler - The pressure and coverage of those many winter layers prevent the skin from ‘breathing’, resulting in excess oils and the dreaded ‘bacne’. The crystals will unclog pores and return skin to its former radiance.
Collagen Lift
A springtime Collagen boost is a great way for clients to combat any lasting damage from dry winter skin. The combination of cold air outside and artificial heat inside causes the skin to rapidly lose moisture in the winter, affecting collagen and elastin production. Tying courses of Collagen Lift into the spring renewal theme is a great way to get clients to book. Use the SkinBase Transformation of the Year before and afters to show clients the transformations they could achieve throughout spring if they invest in themselves now. Don’t forget, it is not just a glowing complexion that can be attained. Areas across the body can be treated with SkinBase Collagen Lift too.
Spring renewal - book a course of 6 sessions and only pay for five.
Combine body areas - Book a course of facials - get a discounted course for arms.
Collagen Lift ULTIMATE
Remember - if a client would benefit from a dual resurfacing and sculpting effect to achieve their spring skin goals, the SkinBase Collagen Lift ULTIMATE is their best option. The SkinBase Microdermabrasion and Collagen Lift treatments can be combined to maximise client results.
SkinBase Transformation of the Year 2024
Clients who want to renew their winter skin ready for spring are perfect entrants to the SkinBase Transformation of the Year 2024 competition. There is nowhere better to show off their new, transformed skin than a Caribbean beach! The holiday is a great incentive to get clients tackling their skincare woes and booking courses of treatments. You can share before and after images from the competition to let clients see the results they could achieve. Get those entries posted in the SkinBase Therapist Group - you've got to be in it to win it!
Intense Pulsed Light
Unwanted hair is easier to ignore in the winter, as clients wrap up in full coverage. However, when the temperatures move away from the icy winter cold to a milder warmth and layers get lighter, unwanted hair can begin to impact confidence and self esteem. If that is the case for your clients - remind them now is the time to start their course of IPL and treat any unwanted hair with IPL. Emphasise to clients the long term results associated with IPL are due to an investment in a series of sessions, so hair can be completely broken down.
Stick to a “spring clean” theme - just as clients are removing unwanted clutter from their homes, they can begin the process of removing unwanted hair!
Combine treatments for a body renewal - e.g. book a course of IPL for your legs - get underarms free
Get Clients out of Hibernation
If clients went into a post-christmas hibernation, it is time to get them back! You will likely receive a much greater return on your investment if you focus your spring marketing budget on retaining loyal clients - and not attracting new clients. If you focus on client satisfaction with those you currently treat, they will often spend more, rebook more frequently, and importantly - attract new clients for you!
Check in with previous clients you haven’t seen in a while - send a post card/email/text message etc. advertising your spring renewal and offering a % discount off a renewal treatment of their choosing (include restrictions if necessary).
Check in with previous clients you haven’t seen since the festive period - send a postcard/email/text message etc. advertising your spring renewal and offering a % discount off a renewal treatment of their choosing (include restrictions if necessary).
Host an event (ideas below!) and send them a personal invitation.
Spring Occasions
There are a variety of occasions you can take advantage of throughout the spring months, such as Easter, Earth Day, Mother’s Day and Wedding Season. For more ideas, and to implement themes into your business more frequently, you could even select special awareness events; Stress Awareness Month (April) and Sun Awareness Week (w/c 06/05). Check out the marketing calendar in the SkinBase Knowledge Base for more ideas!
During the events - don’t forget to make retail gifting as easy as possible! Mother’s day gift sets, easter baskets of goodies etc.
New Season Trends
If you are pulling clients back into the salon for the first time since Christmas, it is important to understand their New Year needs and how 2023 trends have shifted for 2024.
Tweakments
In 2023, clients were increasingly moving away from painful procedures and inevitable downtime. They desired skincare "tweakments" instead - non-surgical treatments offering subtle but fantastic results that can be squeezed into a lunch break. This is still true for 2024, as non-invasive treatments continue to rise in popularity. Luckily - SkinBase treatments are the perfect option.
Active Ageing
Ageing is inevitable and a privilege. In 2023, this perspective became increasingly popular, with clients shifting away from "anti-ageing" thinking, preferring to see skincare in a more positive light. Active Ageing suggests taking care of skin and minimising premature signs of ageing is empowering - not shameful. When you are marketing treatments in 2024, ensure you are thinking of them and promoting them as confidence boosters. This idea ties into a new skincare trend for 2024 - a "neuro glow."
Neuro Glow
A holistic approach to skincare that emphasises the importance and impact of the mind/skin connection, “neuro glow” is a key trend to be aware of in 2024. We all know how symptoms can manifest on the skin as a result of mental stressors, and 2024 is going to be all about understanding the interconnectedness of mental health and the complexion. Clients will be investing in emotional skincare - treatments and products that will make them feel good inside to look good on the outside.
Bodycare
While everyone loves a facial, clients may have previously been more hesitant to invest in treatments below the neck. However, this has slowly been changing as previously “taboo” topics, such as body hair, are openly discussed and destigmatised. As such, bodycare entered the skincare spotlight in 2023, and is expected to get even more popular in 2024. Pinterest predict “head to glow” as a key 2024 trend, after seeing a 1025% increase in searches for “body skincare routine” and a 845% increase in “bodycare”. The SkinBase IPL, CL and MD treatments are incredibly versatile and can be used across the face and body to treat a wide variety of skin concerns.
Simplicity & Minimalism
Overconsumption has long been the norm in the skincare industry, with skincare “hauls” and extensive collections of products popular across social media. However, research suggests a shift for 2024, with simplicity and minimalism taking centre stage. As sustainability becomes more valued with consumers, focus is shifting from overconsumption to a carefully curated, minimalist routine of high quality, essential items. Clients are prioritising efficacy and functionality, and are less interested in flashy packaging and marketing campaigns.
Useful Resources:
Here are a few links to some of our previous blogs around relevant topics, feel free to copy and edit these to use in your own marketing messages.
Why Spring Exfoliation is Important