Spring time is a transition from the darker, colder winter days to the period of reawakening and renewal. As such, many individuals and cultures believe it is the true start of the new year. Clients eagerly anticipating spring will be looking forward to a chance to move past their failed New Year’s resolutions, and may be looking to reset, and adopt some healthy habits.

Transformation of the Year 2025: Spring Skin Renewal

New for this year, there are even more ways to get involved with the Transformation of the Year competition, with the introduction of the 2025 Theme Submission Calendar.

Help us to put the spotlight on your fabulous work, and be considered for a special feature, by entering your transformation in line with the theme calendar. The upcoming theme for March is Renewal. If you have already renewed your clients skin with a course of SkinBase treatments - get involved today. Show off your skills, inspire others, and grab the spotlight!

March Theme: Renewal

Renewal Theme Deadline: 14th February

Content Focus: Spring skin renewal, bringing life back into the skin as we enter the new season. Boosting collagen, exfoliating impurities, Microdermabrasion. Vascular concerns. Stretch marks. Treatment results for skin with reduced elasticity & firmness.

2025 Trends 

Let’s take a look at the trends shaping the skincare realm in 2025, and how you can market your SkinBase treatments to satisfy current client needs, and attract new ones.

Elevated Bodycare

Bodycare is in for 2025. Data suggests that more individuals than ever are prioritising body care in the same way they do skincare. An elevated approach to body care will see clients seeking out rejuvenating treatments targeted at the arms, tummy, back and legs, as well as a specific focus on “neck and dec tech”. Luckily, the range of SkinBase treatments are versatile and effective, ideal for smoothing, sculpting and renewing, so you can treat client concerns wherever they arise.

Marketing Tip: Create body care packages so clients are aware how your SkinBase treatments can be used to help them achieve their best skin yet. For example:

1. Microdermabrasion Spring Mani/Pedi Package: Elevate a pastel coloured manicure & get feet ready for more revealing spring footwear with MD - exfoliate away dry, rough skin and leave hands and feet soft and smooth.

1. Hydro ‘Bacne’ Revival Package: The pressure and coverage of those many winter layers prevent the skin from ‘breathing’, resulting in excess oils and dreaded ‘bacne’. Treat it while the weather is still cooler. The combination of the peel and clarifying serum will unclog pores, combat acne and return the skin to its former radiance.
   

1. IPL Unwanted Hair - Legs Package: Unwanted hair is easy to ignore in winter, but when layers get lighter, hair can begin to impact confidence and self esteem. Start treating unwanted leg hair with SkinBase IPL today.
   

1. Collagen Lift Tummy Rejuvenation Package: Boost your confidence and rejuvenate your tummy with the comfortable and effective Collagen Lift radio-frequency treatment. Firm, smooth and tighten skin for a renewed appearance.
   

'Neck and Dec Tech'

Individuals are increasingly understanding the importance of neck and décolletage skincare. In 2025, this will go beyond applying moisturiser and SPF, as clients seek to find the best neck and décolletage tech to maintain a youthful appearance. The skin in both of these areas is thin and delicate, making it more prone to damage. UV rays, reduced levels of collagen and even “tech neck” can play a part in prematurely ageing the skin here. Non-invasive treatments, such as SkinBase Collagen Lift, that gently turn back the clock on the skin are the best 'neck and dec' tech choices for those aiming for a more youthful appearance.

Marketing Tip: The best 'Neck and Dec' Tech? Combined technologies that work together to maximise your results! The SkinBase ULTIMATE treatments offer excellent solutions to neck and décolletage concerns. Common issues for this area includes wrinkles, sagging, pigmentation and dryness. Offer clients the ULTIMATE Neck and décolletage technology.

1. Collagen Lift ULTIMATE Neck and Décolletage Package: The advanced Collagen Lift ULTIMATE treatment combines the technologies of SkinBase CL and Microdermabrasion to resurface, regenerate, repair and sculpt the neck and décolletage.

1. Hydro ULTIMATE Neck and Décolletage Package: The Hydro ULTIMATE treatment resurfaces, rejuvenates, hydrates and smoothes as SkinBase Hydro and SkinBase Collagen Lift work synergistically, amplifying the effects of one another by targeting different layers of the skin.

Collagen Banking

Not all individuals are looking to turn back the clock on their skin this Spring. As social media boosts the popularity of skincare with the younger generations, the idea of longevity is also more widely considered. Individuals are aware that investing in collagen boosting treatments now will set them up for better skin in the future. Collagen Banking is the key trend for 2025 that emphasises that prevention is better than a cure, and it puts the spotlight on your Collagen boosting, non-surgical SkinBase Treatments.

Marketing Tip: Educate clients on all things Collagen:

1. Help them to understand how the “scaffolding of the skin” is depleted naturally over time, but can also be affected by the sun, diet, smoking, etc.

1. Use this knowledge to recommend ways in which they can maximise their Collagen treatments, for example, by taking part in moderate exercise, getting enough sleep, and eating a balanced diet.

1. Remember, if you're recommending Collagen Banking treatments such as SkinBase Collagen Lift and Intense Pulsed Light, you should also be emphasising the importance of SPF!

1. To encourage course booking, you could run a special offer, allowing those who book a course of 6 treatments during the limited time to receive a free SkinBase Daily Repair & Protect cream. “Spring Essentials: Free SPF Moisturiser with every course booking until X”

1. You can also use Collagen Banking as a way to explain the importance of maintainance treatments to clients who have had courses, and clients considering investing. "By having a maintenance treatment after your course, you are ensuring the collagen ‘bank’ does not deplete, for better skin for longer!"

*If you would like to retail the SkinBase Essentials range, you can call the office on 01782 770810 to order more products.

Prejuvenation

The focus on taking a proactive approach to skincare now, for delayed gratification later, does not end at Collagen Banking. Prejuvenation is another 2025 trend that prioritises long term investments over quick fixes, in order to change the course of skin ageing later on in life. Non-surgical SkinBase treatments are the perfect ‘prejuvenation’ choice.

Marketing Tip: Emphasise the importance of having a course of treatment, rather than a single session, shift the focus from reactive to proactive skincare, and have different packages for those in different life stages.

Undetectable Treatments

“What’s your secret?” It's a commonly asked question when it comes to beauty and skincare. So, it comes as no surprise that in 2025 there is a general desire for aesthetics treatments to be “undetectable”. This is often a motivating factor that encourages clients to opt for non-surgical treatments over invasive, surgical procedures. Treatments such as SkinBase Collagen Lift and Microdermabrasion allow clients to achieve a subtle rejuvenation, so they can still feel like themselves - just on their very best day!

Marketing Tip: Share before and afters from the Transformation of the Year Competition, to demonstrate to potential clients how subtle yet effective the results from your SkinBase Treatments can be. Don’t forget to take your own client before and afters too, and get those entries in!

Therapeutic Laziness

Busy, stressful lives are the norm in today’s society. Therapeutic laziness seeks to combat this. While clients are on your treatment bed, having a warming Collagen Lift or hydrating Hydro facial, they are achieving more than just a fabulous complexion. By taking time out of their week to invest in themselves, clients can combat stress and burnout with the therapeutic benefits of rest and their SkinBase skincare treatment.

Marketing Tip: The best way for individuals to experience Therapeutic Laziness? Leave their skincare to the professionals! Offer luxury therapeutic packages, and focus on the experience you can offer during these treatments. Play calming music, have relaxing scents and offer treatment upgrades, such as massages or LED.

Tried & Tested Tips:

Here are some Spring Marketing tips from previous years that are as effective and relevant as ever:

Spring Skincare Renewal

Winter skin is often described as dull, dry, flaking, chapped, cracked, raw, irritated - the list goes on. Definitely not the condition anyone wishes their skin to be in. Therefore, spring is a great time to curate skincare treatment courses for clients.

1. Microdermabrasion packages of 3, 6 and 9 treatments are a great way for clients to bridge the gap between damaged winter skin and perfect spring skin. The MD treatment is an effective way to exfoliate all of the winter build up off the skin.

1. A springtime Collagen boost is a great way for clients to combat any lasting damage from dry winter skin. The combination of cold air outside and artificial heat inside causes the skin to rapidly lose moisture in the winter, affecting collagen and elastin production. Tying courses of Collagen Lift into the spring renewal theme is a great way to get clients to book.

1. You can stick to the “spring clean” theme when promoting IPL - just as clients are removing unwanted clutter from their homes, they can begin the process of removing unwanted hair! Emphasise to clients the long term results associated with IPL are due to an investment in a series of sessions, so hair can be completely broken down. 

Spring Occasions

There are a variety of occasions you can take advantage of throughout the spring months, such as Easter, Earth Day, Mother’s Day and Wedding Season. For more ideas, and to implement themes into your business more frequently, you could even select special awareness events, such as Stress Awareness Month and Sun Awareness Week. Check out the marketing calendar in the SkinBase Knowledge Base for more ideas!

During the events - don’t forget to make retail gifting as easy as possible! Mother’s day gift sets, easter baskets of goodies etc.

Useful Resources

Here are a few links to some of our previous blogs around relevant topics, feel free to copy and edit these to use in your own marketing messages.

Why Spring Exfoliation is Important

March Microdermabrasion: Spring Clean Their Skin

Winter to Spring Skincare Transition

Spring Skin Concerns

Renew Your Client's Skin for Wedding Season with MD