Mother's Day Marketing Support
Mother’s Day (March 15th in 2026) is one of the most effective moments in the year to promote results-driven skin treatments, offering gifts that go beyond flowers and deliver real confidence and valuable time for self-care.
There are all sorts of mums, grandmothers and mother figures to be celebrated in March, and each will be experiencing changes in their skin. Whether caused by stress, hormonal shifts, or simply a lack of time for themselves, these concerns can be supported with the right professional approach. Remember - there is a SkinBase facial for everyone.
Your SkinBase treatments are perfectly positioned to address these concerns, making them ideal Mother’s Day gifts.
Stay Compassionate
It is important to remember that Mother’s Day is not a happy occasion for some people. For women struggling with fertility issues, or those that have lost a mother or a child, it can be a difficult day. You can stay compassionate by always writing ‘Mother’s Day’ in the text of your posts and your email subject lines. Some websites and email providers have opt-out options, so your Mother’s Day content will be hidden from people who do not want to see it. Make sure to intersperse your Mother’s Day content across social media sites with plenty of other content too.
Why Mother’s Day is the Perfect Fit for Your Treatments
Mother’s Day works so well because it is emotional, not transactional. Individuals aren’t looking for the cheapest gift option, they are looking for something that feels thoughtful and will be genuinely appreciated.
For most mums, skin concerns are closely linked to lifestyle changes that come with motherhood. Natural skin changes associated with ageing are often intensified as mums prioritise everyone else’s needs before their own, while managing high stress levels, hormonal fluctuations, and lack of sleep. This makes professional skin treatments a perfect Mother’s Day gift.
For most mums, skin concerns are closely linked to lifestyle changes that come with motherhood. Natural skin changes associated with ageing are often intensified as mums prioritise everyone else’s needs before their own, while managing high stress levels, hormonal fluctuations, and lack of sleep. This makes professional skin treatments a perfect Mother’s Day gift.
As a SkinBase therapist, your role at this time of year isn’t simply to sell. Instead, it’s to educate and guide clients toward the SkinBase solution that best supports Mum’s individual skin concerns - building trust and long-term client relationships.
Client Personas
While you may want to extend your promotions and messages further than your usual target market for Mother’s Day, (to benefit from the wide range of individuals being celebrated!) it still helps to have a few, specific client personas in mind when planning your marketing.
What is a Client Persona?
Client Personas are a description of a typical customer, based on market research and data about your existing customers, which helps you understand their needs, pain points and motivations.
Mother's Day Marketing: Client Persona
You can consider the type of gifter shopping for Mother’s Day, or the type of mum they will purchase gifts for. Think of what they are looking for, where their pain points may be, and what type of budget they will be working with.
Marketing Tip: Mother's Day Event
Why not run a special event one evening before Mother’s Day? Offer mums a free skin consultation, mini-massage or express manicure, and a discount if they book a treatment after Mother’s Day. Advertise the event to your clients - it will also make for great social media content!
Marketing Tip: Exclusive Mother's Day Experiences
Position a select number of SkinBase treatment experiences as exclusive to the Mother’s Day period. These can be combination treatments or sessions with personalised add ons. By offering these experiences to be booked for a short time only, you create natural urgency while maintaining the value and professional positioning of your treatments.
Client Persona: The 'Busy' Gift Buyer
Who Are They? Busy individuals (partners, grown children) who want to treat Mum but don’t have time to shop. They want a hassle-free, high-quality gift that feels personal without requiring much effort.
Pain Points? Lack of time, want a quick and easy solution so trusts professional recommendations, might be shopping last minute so requires a quick solution.
What Can You Do? Make it easy for the busy gift buyer, by clearly signposting what you have to offer with special gift vouchers (can be digital for the very last-minute shopper!) and ready-to-go skincare gift bundles.
For Example:
The “Choose Your Own” Treatment Gift Voucher
The SkinBase Resurfacing Gift Voucher (choose from 1 x Microdermabrasion or 1 x Hydro Treatment)
The SkinBase Essentials Gift Set - You can include 1 x Purifying Gel Cleanser, 1 x Soothing Toner & 1 x Daily Repair and Protect cream.
The 'Thoughtful' Gift Buyer
Who Are They? The Thoughtful Gifter puts time and effort into choosing something meaningful and personal. They do their research and often plan to look for special gifts.
Pain Points? Need a meaningful gift with a personal touch.
What Can You Do? Offer customisable “pamper packages” that can be designed with the gift receiver in mind. To add an even more personalised touch, a handwritten note or a special message from the gifter can be included with the pamper package voucher.
For Example: Limited edition, Mother’s Day Custom Pamper Packages available - “A Facial Designed Just for Her…”
Pain Points? Need a meaningful gift with a personal touch.
What Can You Do? Offer customisable “pamper packages” that can be designed with the gift receiver in mind. To add an even more personalised touch, a handwritten note or a special message from the gifter can be included with the pamper package voucher.
For Example: Limited edition, Mother’s Day Custom Pamper Packages available - “A Facial Designed Just for Her…”
Marketing Tip: Window Displays
Use all the space you have to make an impression and grab attention - make sure your window displays are Mother’s Day themed, and mention gift vouchers or any offers you’re doing so that anyone walking around looking for a present for their mum doesn’t miss it!
Marketing Tip: Mum's Skin Journey
Create Mother’s Day packages that position SkinBase treatments as the start of a personalised skin journey, rather than a one-off appointment. Each package begins with a professional SkinBase consultation, followed by treatment credit that can be used against Microdermabrasion, Hydro, Collagen Lift or IPL - based on Mum’s individual skin needs. This approach removes pressure for gift buyers to choose the “right” treatment, while allowing you to design a tailored SkinBase treatment plan, encouraging repeat visits and supporting long-term skin results.
Client Persona: The 'Luxury' Gift Buyer
Who Are They? The Luxury Gifter is someone who values exclusivity and premium experiences. They are not concerned with price - they just want the best.
Pain Points? They want something unique & exclusive, not generic. They expect premium quality and VIP service to ensure an elevated experience. Need assurance that every detail is luxurious and worth the price.
What Can You Do? Offer high-end, ultra-luxurious packages. Include premium add-ons and use prestige messaging: “Only the Best for Mum – A Luxury Spa Experience She Deserves.”
For Example: The Ultimate VIP Mother’s Day Experience: Luxury Facial + X add ons. Includes complimentary champagne & an exclusive gift. Book Mum’s Luxury Escape Today!
The Mums
Remember: Pregnant clients cannot have Microdermabrasion, Hydro, Collagen Lift, or Intense Pulsed Light treatments.
- For Microdermabrasion/Collagen Lift/Hydro: Clients must wait 6-8 weeks after pregnancy/birth. (Fine to proceed if breastfeeding as long as it has been 6-8 weeks after birth.)
- For IPL: Clients must wait 3 months after pregnancy/birth. If breastfeeding, clients cannot begin IPL treatments until they have stopped breastfeeding for at least 3 months.
Client Persona: The 'New' Mum
Who Are They? The new mum has recently had a baby and is looking for relaxation and self-care, to feel like themselves again.
Pain Points? Tired & stressed, may have post-pregnancy skin concerns, limited time for self-care.
What Can You Do? Whichever SkinBase treatments you offer, you can create and advertise your relaxing & rejuvenating New Mum skincare package.
For Example: The Ultimate Glow Package: a mini course of SkinBase X, the perfect pampering treat for a new mum.
Pain Points? Tired & stressed, may have post-pregnancy skin concerns, limited time for self-care.
What Can You Do? Whichever SkinBase treatments you offer, you can create and advertise your relaxing & rejuvenating New Mum skincare package.
For Example: The Ultimate Glow Package: a mini course of SkinBase X, the perfect pampering treat for a new mum.
Marketing Tip: Results-Focused Before & Afters
Share before and after images to demonstrate the results that SkinBase treatments can achieve, particularly for concerns common among mums.
Marketing Tip: Transformation of the Year 2026
Alongside using the before and after images, you can talk to clients about the SkinBase Transformation of the Year competition and the exciting opportunity for their results to be part of it! Let clients know that by starting a SkinBase treatment journey during the Mother’s Day period, their transformation could be entered into the competition, with the chance to win a Caribbean holiday.
Marketing Tip: Partner Up for Mother's Day
Another good way to ensure you can target a variety of mums is to partner up with another local business. When looking for gifts for their loved ones, individuals want something big and eye-catching. You can create bespoke gift packages, combining your partner businesses' offerings with your vouchers and retail products. When partnering up to create packages, think about what people enjoy receiving on Mother’s Day - flowers, chocolates, jewellery etc., and go from there.
Client Persona: The 'Busy' Mum
Who Are They? The busy mum is always on the go, juggling various aspects of life, and doesn’t prioritise self-care. This fast-paced lifestyle may be starting to reflect on her skin.
Pain Points? Limited time to invest in having a treatment, overwhelmed by options and doesn’t have time to do research.
What Can You Do? Promote the convenience of SkinBase treatments - “Express Rejuvenation: In and Out In 45 minutes.” Offer 1 or 2 options to minimise the busy mum’s decision fatigue, and highlight the key benefits of each treatment.
Pain Points? Limited time to invest in having a treatment, overwhelmed by options and doesn’t have time to do research.
What Can You Do? Promote the convenience of SkinBase treatments - “Express Rejuvenation: In and Out In 45 minutes.” Offer 1 or 2 options to minimise the busy mum’s decision fatigue, and highlight the key benefits of each treatment.
For Example: The Busy Mum’s ‘Express Rejuvenation’ package: Choose between SkinBase Microdermabrasion and SkinBase Collagen Lift for an instant glow this Mother’s Day!
Client Persona: The 'Mature' Mum
Who Are They? Mums out of the baby/toddler stages, those with older or grown-up children, mature mums, and grandmothers who want to renew their skin and feel pampered.
Pain Points? Anti-ageing concerns, menopause concerns, sensitive skin, want a relaxing experience that will still provide effective results.
What Can You Do? Use inclusive messaging to ensure mature mums feel celebrated this Mother’s Day, and offer specific skin concern packages, to both boost confidence and provide results.
Pain Points? Anti-ageing concerns, menopause concerns, sensitive skin, want a relaxing experience that will still provide effective results.
What Can You Do? Use inclusive messaging to ensure mature mums feel celebrated this Mother’s Day, and offer specific skin concern packages, to both boost confidence and provide results.
For Example: Beauty at Every Age: Explore our SkinBase Skin Concern Packages to renew your skin and boost your confidence this Mother’s Day.
Marketing Tip: Use Gift Vouchers to Capture Demand
Gift vouchers are one of the most effective Mother’s Day tools because they allow clients to give a thoughtful gift without needing to choose a specific treatment on the spot. This is especially helpful for partners and family members who want to buy something meaningful but aren’t confident about skin treatments. By clearly explaining the benefits of SkinBase vouchers and what they can be used towards, you make it easy for clients to purchase, and easy for you to convert vouchers into long-term results!
Marketing Tip: Mother's Day Prompts
Whether you work alone or with a team, you can naturally weave Mother’s Day into checkout conversations. A gentle mention of SkinBase Mother’s Day gift options (framed as helpful rather than sales-led) can prompt last-minute purchases from clients who may not have considered a treatment voucher yet. Simple, well-timed reminders often lead to increased gift voucher sales without disrupting the client experience.
Client Persona: The 'Treat Yourself' Mum
Who Are They? Some mums don’t wait for somebody else to treat them, they celebrate themselves! They’re seeking relaxation, pampering, and indulgence.
Pain Points? Limited time, potentially limited budget - doesn’t want to spend too much on herself. She wants to feel pampered, not rushed.
What Can You Do? Empower the ‘Treat Yourself Mum’ to invest in her self-care without the guilt, with validating messaging: "A Relaxed Mum is a Happy Mum – Treat Yourself This Mother’s Day!”
Create indulgent experiences, and reward the Treat Yourself Mum with a free treatment upgrade/add-on when she books a Mother's Day SkinBase Treatment.
Pain Points? Limited time, potentially limited budget - doesn’t want to spend too much on herself. She wants to feel pampered, not rushed.
What Can You Do? Empower the ‘Treat Yourself Mum’ to invest in her self-care without the guilt, with validating messaging: "A Relaxed Mum is a Happy Mum – Treat Yourself This Mother’s Day!”
Create indulgent experiences, and reward the Treat Yourself Mum with a free treatment upgrade/add-on when she books a Mother's Day SkinBase Treatment.
For Example: Book a SkinBase Microdermabrasion Facial this Mother's Day & Get a Free Soothing Mask Upgrade.
Client Persona: The 'Mother-Daughter Duo'
Who Are They? Some individuals will want to treat their mum and share an experience with them as part of the gift.
Pain Points? Finding the right treatment that suits both of their skincare needs & potentially busy schedules - need a day/time that suits them both.
What Can You Do? Luckily, the range of SkinBase Treatments offers preventative and remedial benefits, depending on your client's skin concerns, so they can experience the same treatment and achieve unique benefits. Promote the Duo Facial Package with heartwarming messaging, like “Create Unforgettable Memories Together This Mother’s Day.”
Highlight the flexible scheduling options available for those with little time - certain weekends and evenings before and after Mother's Day.
For Example: The Mum & Me Pamper Package: Quality Time and Quality Results!
Pain Points? Finding the right treatment that suits both of their skincare needs & potentially busy schedules - need a day/time that suits them both.
What Can You Do? Luckily, the range of SkinBase Treatments offers preventative and remedial benefits, depending on your client's skin concerns, so they can experience the same treatment and achieve unique benefits. Promote the Duo Facial Package with heartwarming messaging, like “Create Unforgettable Memories Together This Mother’s Day.”
Highlight the flexible scheduling options available for those with little time - certain weekends and evenings before and after Mother's Day.
For Example: The Mum & Me Pamper Package: Quality Time and Quality Results!
Marketing Tip: Retail Skincare
Retail skincare sets offers a simple yet meaningful Mother’s Day gifting option for clients who want to give something personal and practical. Carefully chosen products allow mums to enjoy a moment of self-care at home, even when time is limited. When products are selected with guidance from a professional, gift buyers feel confident they are choosing something suitable and supportive for Mum’s skin, making retail an ideal option for both planned and last-minute Mother’s Day purchases.
Marketing Tip: Gift Guidance
Use your Mother’s Day messaging to gently guide partners and family members toward SkinBase treatments as meaningful gifts. Social posts and prompts in your business that explain why professional skin treatments make such thoughtful presents (offering confidence, results, and time for self-care) help gift buyers feel reassured in their choice. Clear, supportive messaging makes it easier for partners and families to choose a SkinBase facial, even if Mum insists she doesn’t want anything at all.
Useful Resources
Here are a few links to some of our previous blogs around relevant topics, feel free to copy and edit these to use in your own marketing messages.
Mother's Day Marketing Tips
Mother's Day SkinBase Treatments Mums Need This Year
Mother's Day Marketing Ideas for Salons
Mother's Day Marketing Tips
Mother's Day SkinBase Treatments Mums Need This Year
Mother's Day Marketing Ideas for Salons
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