November is a significant month for men’s wellbeing, marked by Men’s Health Awareness Month and International Men’s Day (19th November).
Both events encourage men to take a proactive approach to their health, and skincare is an essential part of that. You can use this moment to engage with existing and potential male clients, offering treatments and products that support healthier skin, boost confidence, and contribute to long-term wellness.
Why Men Are Turning to Skincare in 2025
The male skincare market is booming, and it’s no longer just a trend. A cultural shift means more men than ever before are investing in routines and treatments that keep their skin healthy, youthful, and resilient. For skin therapists such as yourself, this presents a huge opportunity to expand services and speak directly to a fast-growing audience.
Read on to find out why men are embracing skincare in 2025, and what it means for your business.
Changing Attitudes Towards Masculinity
The outdated idea that skincare is “unmanly” is being rejected more and more by modern men. Individuals are increasingly embraces self-care, and men now see looking after their skin as an important part of overall grooming. From athletes to business leaders, high-profile figures are talking openly about their routines, helping to normalise skincare for men of all ages. This cultural change is giving men the confidence to walk into salons and book treatments without hesitation or embarrassment, making it the perfect time for you to welcome this audience.
Wellness and Long Term Skin Health
Wellness has become central to how men view their lifestyles. Skincare is now a key part of a preventative, health-first mindset. Men are increasingly aware of the long-term benefits of investing in their skin, by protecting against sun damage, preventing premature ageing, and reducing sensitivity and breakouts. For salons, positioning treatments as part of a wider wellness routine ensures your services feel relevant and essential, rather than indulgent.
Education and Accessibility
Access to clear, simple advice has also played a major role in the rise of male skincare. Social media has broken down the barriers that once made skincare feel intimidating, offering quick tips and no-nonsense explanations. Men are now looking for practical, results-driven routines that fit easily into their everyday lives. Salons that tap into this accessible approach, through straightforward consultations, easy-to-understand language, and gender inclusive treatment options, can build strong trust and long-term loyalty with this audience.
Professional and Social Confidence
Looking good in 2025 is about more than just appearances. It’s about confidence. Men are realising that healthy skin can give them a competitive edge in both professional and social settings. Whether it’s creating a polished image in the workplace or boosting self-esteem in dating and social interactions, skincare is a key way for men to present the very best version of themselves. Salons that highlight these confidence-boosting benefits will connect strongly with male clients who are seeking more than just surface-level results.
Male Skincare Trends in 2025 (& Beyond)
As the male skincare movement is gaining more momentum, it is also becoming more sophisticated. Today’s clients aren’t simply looking for a face wash and a moisturiser. They’re keen to find holistic health benefits, effective routines, and professional treatments that deliver visible results.
Read on to find out the biggest trends shaping the male skincare market.
Skin Health From the Inside Out
One of the strongest shifts in 2025 is the growing recognition that healthy skin starts with a healthy lifestyle. Men are now more aware that what they eat, how much water they drink, the quality of their sleep, and their exercise routine can all impact their skin’s appearance. Stress, dehydration, and poor diet can manifest as dullness, breakouts, or premature ageing.This focus on “inside-out” skincare means men are looking for professional support that complements their wellness routines.
By positioning your treatments as part of a bigger picture of health, you can encourage clients to see facials and body treatments as the finishing touch to their fitness and nutrition efforts. Healthy habits are key to achieving skin goals with non-surgical treatments, so this approach will allow male clients to maximise their results.
Microbiome-Friendly Skincare
As men embrace wellness and skincare, they are also turning to gentler, supportive skincare approaches that work with the skin rather than against it. Gone are the days of harsh scrubs and overly strong formulas. Male skincare clients are looking to protect their microbiome and skin barrier. They want products and treatments that keep skin resilient, hydrated, and free from irritation.
For skin therapists, this trend reinforces the importance of highlighting a strong skin barrier, and communicating essential after/homecare practices with clients.
Minimalist Skincare
Complex 10-step routines aren’t appealing to most male clients. Instead, they want straightforward, multi-functional solutions. In other words: maximum impact with minimal effort. This minimalist trend is about quality over quantity, with men favouring a streamlined approach at home supported by professional treatments that do the heavy lifting. In practice, this means men are investing in a small number of reliable products, e.g. cleansers, moisturisers, and SPF, while booking in-salon treatments that target deeper concerns such as ageing, texture, and hydration.
Businesses that position themselves as the “shortcut” to healthy skin will appeal to this growing audience, as professional treatments reduce the need
for complex daily routines.
Tech-Driven Skincare
As the minimalist trend suggests, advanced non-surgical treatments are one of the fastest-growing areas of male skincare. Men are increasingly looking to technology for results-driven solutions that are discreet yet effective. Resurfacing facials and radio-frequency treatments are especially popular, delivering refreshed, natural-looking results without downtime. Alongside these, long-term solutions for unwanted hair such as IPL are also gaining popularity. In particular, among men with active, fitness-focused lifestyles who require low-maintenance grooming to complement their routines.
Together, these technology-led treatments appeal to clients seeking modern, science-backed approaches that provide confidence and lasting results.
Body Treatments
In 2025, skincare extends well beyond the face. Male clients are paying more attention to body confidence, with treatments that target areas such as the back, chest, and shoulders seeing growing demand. Body exfoliation, back facials, and hydrating treatments are appealing to men who want clearer, smoother, healthier skin across their entire body. This trend reflects the broader cultural shift toward self-care and wellness, as men recognise that skin health is an all-over commitment.
For salons, expanding body treatment offerings and framing them as part of a holistic routine can help tap into this demand and increase client value.
SkinBase Treatments for Men
So, as trends rise in popularity and the culture shift sees more men embracing skincare in 2025, it is evident that they are looking for solutions that are simple and results-driven. The range of SkinBase non-surgical treatments are perfectly placed to meet these demands, whatever your clients’ needs are.
Read on to find out how SkinBase treatments align with the biggest trends in male skincare right now.
Minimalist Skincare Made Easy: SkinBase Hydro
For men who want great skin without the hassle of a complicated at-home regime, SkinBase Hydro is the perfect choice. Combining an exfoliating peel with targeted serums, this treatment delivers a deep cleanse, a boost of hydration, and hard working nourishment in one treatment. It enhances the health of the skin while tackling client-specific concerns with the personalised serum, such as dullness, congestion, or fine lines.
By doing the heavy lifting in the salon, SkinBase Hydro makes it easy for men to keep things simple day to day. A basic routine of cleanse, tone, moisturise, and SPF is all that’s needed to maintain results, exactly what today’s minimalist trend is all about.
Q: What Does Hydro Do For The Skin?
During a SkinBase Hydro treatment, the skin is deeply cleansed and exfoliated using a vacuum-assisted peel with natural AHAs and BHAs. This instantly removes dead skin cells and prepares the skin for a personalised serum infusion, with powerful active ingredients targeted to specific concerns.
Q: What Problems Is Hydro Going To Solve?
The multi-step Hydro treatment can combat a range of skin problems that male clients may face. The peel and customised serum can target, breakouts, oily skin, pigmentation, fine lines and dullness.
The clarifying serum targets acne and excess oil, ideal for men’s typically oilier, thicker skin. The renewing serum smooths rough texture and wrinkles with a boost of collagen and hydration. The brightening serum fades pigmentation and evens out skin tone.
Proactive Skin Refresh: SkinBase Microdermabrasion
Looking and feeling refreshed is a priority in 2025, and men are increasingly taking a proactive approach to achieve this. SkinBase Microdermabrasion gently resurfaces the skin with the use of exfoliating crystals, removing dead cells and stimulating renewal for a clearer complexion. It’s the ideal choice for clients who want to prevent concerns while maintaining healthy, energised skin as part of their long-term routine.
Q: What Does Microdermabrasion Do For The Skin?
During a microdermabrasion treatment, aluminium oxide crystals are blasted onto the skin and vacuumed away. The intense exfoliation will instantly refresh and rejuvenate the skin in as little as 30 minutes.
Q: What Problems Is Microdermabrasion Going To Solve?
The combination of the exfoliation and suction during the treatment will solve a range of problems for male skin.
Firstly, the treatment encourages skin cell renewal and improves the lymphatic drainage process, the combination of which reduces the production of sebum. As men often have greater levels of sebum, this will reduce the risk of acne breakouts. The suction also stimulates collagen and elastin production within the skin, to help plump and smooth any deep wrinkles, and heal any scarring.
The process also removes any dead skin cells, dirt and debris off the surface of the skin, which can be particularly beneficial in dislodging any debris and bacteria trapped by the beard, allowing a closer shave post-treatment. Good shaving preparation reduces the risk of problems such as razor burns and ingrown hairs.
Sculpted, Defined Results: SkinBase Collagen Lift
For those looking to contour and tighten their skin for a natural, “chiseled” look, SkinBase Collagen Lift delivers. Using advanced radio-frequency technology, this treatment stimulates collagen production to lift, firm, and sculpt the skin. Men love it for its ability to provide subtle yet noticeable results without downtime. The perfect way to achieve a sharper jawline or firmer facial contours in a discreet, non-invasive way.
Q: What Does Collagen Lift Do For The Skin?
During a Collagen Lift treatment, a ceramic handset delivers powerful waves of radio-frequency energy deep into the skin, to combat a multitude of skin concerns.
Q: What Problems Is Collagen Lift Going To Solve?
As the handset is worked around the skin, a wound healing response is triggered. This response floods the treatment area with new collagen, to plump and smooth the skin. The new collagen will fill in deep wrinkles, minimising their appearance for a youthful glow. The boost of collagen, elastin and hyaluronic acid will also help to smooth out rough, uneven texture that men often suffer with.
Once the radio-frequency heat has built to an optimum temperature within the skin, sweeping motions are then used to contour the treatment area and build muscle tone.
Long-Term Grooming Confidence: SkinBase IPL
As mentioned, unwanted hair is increasingly on men’s minds, especially for those with active lifestyles who want grooming routines that are easy to maintain. SkinBase IPL offers a long-term solution by reducing hair growth on areas such as the back, chest, and shoulders. With results that last, it helps clients feel more confident and comfortable, whether in the gym, at the beach, or simply in their everyday life.
Q: What Does IPL Do For The Skin?
During a SkinBase IPL treatment, a handset targets wavelengths of pulsed light onto the skin to treat a specific concern. The light reaches the second layer of skin without harming the top layer, so it is a quicker, more comfortable treatment.
Q: What Problems Is IPL Going To Solve?
The light-based therapy is highly beneficial in treating male skincare concerns. Acne and inflammation can be targeted and healed with a series of yellow, green and red light pulses. You can also solve concerns of pigmentation, scarring, and fine lines and wrinkles. IPL Hair treatments can be used across the body, and facial beard shaping treatments are a great option for unruly facial hair.