Valentine’s Day is a great time for marketing beauty businesses. After a slower period post-Christmas, clients are ready to spend again. Everyone wants to look and feel their best in February, and they want to gift that feeling too. Use the month of love as an opportunity to boost business and get new and existing clients in the door.
Valentine's Marketing
Remember, you may be thinking about Valentine’s marketing - but don’t just focus on the 14th. You can maximise your impact by celebrating all month long. Clients will be getting their Valentine’s prep done in the first two weeks of the month, and will want to maintain that glow throughout February. Other events during the month are good to get involved in too, such as Galentine’s day on the 13th, and Random Acts of Kindness Day (another way to spread the love) on February 17th.
Remember, Valentine’s is all about partnerships. You can use this in your February marketing too, to add value for your clients. Let’s find out how.
Local Businesses
You can partner with a local business to add more value to your retail gift packages, and get your business name out there in the community. Combine your treatment and retail gifts with other luxurious items that are high on Valentine’s wishlists to enhance your offerings. For example, partner with a local florist to add mini bouquets to your retail gift sets, or include gift cards to a local jewellery shop if you think that is where you could attract your target market.
SkinBase Transformation of the Year
The best thing to pair with a fabulous Valentine’s skincare transformation? A Caribbean beach and 10 days of relaxation. There are FOUR Caribbean holidays ready to be won once again this year, as well as lots of monthly prizes.
Don’t forget to promote your SkinBase treatments by talking to your clients about Transformation of the Year 2024. Anyone who completes a course of SkinBase treatment is eligible to show off their results and enter the competition. Remember - you’ve got to be in it to win it. You can use the before and after images and testimonials from the previous two years to show clients what they could achieve when they invest in their skin.
Treatment Packages
You may not be a matchmaker, but you can help your clients with self love this Valentine’s. By partnering with SkinBase, you have a range of confidence-boosting treatments at your fingertips to help clients feel happy with their reflection. Pair up your treatments to give your clients a proper Valentine’s pamper session. It is a great way to expose clients to new experiences while removing any pressure. By combining a new treatment with one they already know and love, they can comfortably try out the new experience and decide if it is for them or not.
Microdermabrasion
Clients who regularly come in for their nails done may benefit from enhancing the treatment with SkinBase Microdermabrasion. Get Valentine’s ready nails, and soft, smooth hands or feet with the treatment package. Those who enjoy the treatment are likely to book in for the future. Offering the treatment package is a great way to provide yourself with an opportunity to get talking about the benefits of MD for other areas of the body too. Once they are familiar with the Microdermabrasion manicure and pedicure, they may move onto facials and body treatments, and you will have gained a long term MD client.
Collagen Lift Ultimate
Microdermabrasion can also be paired with SkinBase Collagen Lift - forming the Collagen Lift Ultimate treatment. If you have both machines, we have a protocol that allows you to resurface, regenerate, repair and sculpt your client’s skin in a single treatment. Perfect as Valentine’s day prep, the Ultimate treatment combines the technologies of both machines to maximise results. Offer a Collagen Lift Ultimate package for clients who want to transform their skin this Valentine's.
Take the Pampering Home
Pairing treatments with homecare products is a great incentive to get clients to book in and commit to their skincare. Incorporate the cost into the cost of their course, and give them the product as a freebie. They can try out new, beneficial products in the comfort of their own homes, and you can be sure they are taking good care of their skin between treatments.
- Clients who book a SkinBase IPL treatment course could receive a free SkinBase Daily Protect SPF or Aloe Vera Gel, so they can protect and pamper their skin at home throughout the course.
- You can create a SkinBase Collagen Lift package by including a SkinBase Purifying Cleansing Gel with each CL treatment course booked in February, so clients can keep their skin clean and healthy at home too.
- The SkinBase Hydration Max is the perfect, skin quenching cream to provide alongside a course of SkinBase Microdermabrasion. Clients can take advantage of enhanced product absorption as an added benefit of the exfoliation treatment.
Reward Loyalty
When spreading the love during February, don’t forget about one of the most important partnerships - the one between you and your loyal clients. Showing your appreciation regularly is a great way to let clients know you see them and value them. There are many ways you can make this happen.
Access to New Treatments
Loyal clients are VIPs for a reason, as they make your business a regular part of their own lives. Reward them with access to new treatments. They are the first people you want experiencing new offerings, giving feedback and spreading the word. If you have something new on the horizon, get your loyal clients involved, so they know how valued and important they are.
Upgrades & Treats
You can also upgrade the experience of your loyal clients by offering them something extra during their February appointments. Depending on what they are booked in for, you could upgrade their treatment, offer a complimentary mask or massage or even provide a goody bag - with free samples and a sweet treat.
Spread the Love
The self love approach to Valentine’s marketing is an important reminder that love exists in many forms, and it is not only romantic love that should be celebrated in February. Don’t just base any treatment promotions around romantic couples. Encourage clients to spread the love by partnering up with friends or family members to come for treatments - and give them both a free deluxe upgrade when they book in together. This is a great way to access new clients.
Valentine's Competition
You can also reach new clients and spread the love by running a special Valentine's competition. It is a fabulous way to gain exposure while giving back to your clients. Offer up a facial as the prize, or a treatment of their choice from a select few if you want to be even more generous. Post on your socials and ask people to enter by nominating a special someone who they think should win - and why. For a greater impact, you can also ask entrants to like, share and follow.
Add - Don't Take Away
Keep in mind that you do not have to discount your services to spread the love. Running a % off promotion can potentially have detrimental effects on future business by cheapening the treatment in your clients’ minds. Offering a complimentary mask or massage is a great way to add value for your clients, and enhance the perception that clients have of a luxury treatment. This way, they are more likely to rebook in future.
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