After weeks of sunshine and SPF, your clients’ skin may be showing signs of post-summer stress. Think dehydration, pigmentation, dullness, and congestion. Now’s the perfect time to start thinking about how you can help them restore their complexion.
Why September is the Perfect Time for Skin TLC:
Clients will be looking to maintain or repair their summer skin while preparing for the season ahead.
September marks Skincare Awareness Month, the ideal opportunity to remind clients about the importance of skincare.
The start of Autumn is also the ideal time to start longer-term plans like IPL Hair Reduction, to ready skin for summer 2026.
Read on for our top post-summer marketing tips, to boost your business over the coming months!
Post-Summer Skin Concerns
Clogged Pores
Clogged pores are a common post-summer problem thanks to a build-up of SPF, sweat, and excess oils on the skin. Combined with environmental debris from outdoor activities and pollution particles from the air, and skin can end up congested and textured. So, post-summer is a great time for an exfoliation promotion!
Chemical vs Mechanical Exfoliation
With the MDPro system, you have a range of tools at your fingertips to revitalise post-summer skin. Both SkinBase Microdermbrasion and SkinBase Hydro are effective treatments for treating clogged pores.
SkinBase Solutions:
- SkinBase Microdermabrasion: A course of MD is the ideal for clients wanting a deep resurfacing treatment. This mechanical exfoliation removes the dead skin cells and debris that are clogging the pores, while boosting cell turnover, and smoothing uneven texture - for an overall healthy glow.
- SkinBase Hydro: Hydro, on the other hand, offers a nourishing solution to post-summer skin concerns. Using vacuum action combined with personalised serums, Hydro gently exfoliates while infusing the skin with actives and botanicals tailored to the client’s needs. This treatment also contributes to overall skin health and radiance.
Ultimately, the choice between the two depends on your client’s specific skincare goals and preferences, and both treatments can be integrated into a comprehensive skincare regimen to achieve optimal results. Once a course is complete, encourage monthly maintenance sessions to combat other seasonal concerns.
Top Tip: Explain to clients how MD and Hydro each prepare the skin for the colder months by improving absorption of hydrating products, helping to maintain that “holiday glow.”
Not got your SkinBase Hydro handset yet? Get in touch to get started.
Acne
The combination of heat, humidity, and congestion can trigger acne flare-ups post-summer, especially for clients who are prone to breakouts. Clogged pores provide the perfect breeding ground for bacteria, leading to inflammation and persistent blemishes.
SkinBase Solutions:
- Microdermabrasion: Deeply exfoliates, clearing blocked pores and reducing sebum, minimising the risk of new breakouts and improving the feel and appearance of the skin.
- Hydro: A gentler option for acne-prone skin, flushing impurities from the pores with a chemical peel, before delivering a clarifying serum containing natural ingredients to clear and calm acne-prone skin.
- IPL: A light therapy that destroys the inflammation-causing bacteria that live in the skin, while targeting the overactive sebaceous glands that block pores and cause outbreaks of pustules.
Top Tip: Use Skincare Awareness Month to promote acne education & acne treatments. The SkinBase Blog, Ultimate Guide to Acne, and the Acne Skin Conditions Hub are excellent resources that you can use in your client education.
Hyperpigmentation & Sun Damage
For clients who forgot or skimped on SPF, sun exposure can leave behind hyperpigmentation, broken capillaries, and a loss of elasticity. Luckily, you’ve got the solution for that!
SkinBase Solutions:
- SkinBase IPL Photorejuvenation: Targets pigment at the source, breaking down melanin clusters for a more even complexion in as little as 3 treatments. IPL is also highly effective for thread veins and general redness caused by UV damage.
- SkinBase Microdermabrasion: Gradually lightens superficial pigmentation by resurfacing the skin, bringing pigmentation to the surface so it can be sloughed away.
- SkinBase Hydro: Resurfaces with a peel packed with AHAs and BHAs, to ready the skin for the serum. Then infuses with a brightening serum packed full of targeted ingredients (e.g. niacinamide, vitamin C, kojic acid) to tackle sun damage.
Top Tip: Offer free patch tests on quieter days to boost uptake.
IPL salon? If you are not yet performing IPL Advanced, add extra revenue to your business with these results-driven treatments. Get in touch now to see if it is time to do your Advanced training!
Dehydration & Loss of Radiance
Sun exposure, heat, chlorine, and saltwater can strip moisture from the skin, leaving it dull, tight, and fatigued. Dehydrated skin is also more prone to fine lines and uneven tone, making post-summer hydration a priority.
SkinBase Solutions:
- SkinBase Hydro: The water-based serums deliver an intense hydration boost, while infusing with brightening ingredients to restore radiance. The peel also removes debris and impurities from the skin, to enhance product absorption.
- SkinBase Microdermabrasion: Sweeps away dead skin cells so hydrating serums can work more effectively. Removes dull cells from the surface of the skin, revealing the brighter, healthier skin below.
- SkinBase Collagen Lift: Stimulating collagen, elastin and hyaluronic acid production within the skin, improving plumpness and elasticity while strengthening its ability to retain moisture.
Top Tip: Offer the ULTIMATE treatments for clients interested in multiple treatments, who want to restore radiance.
SkinBase Microdermabrasion + SkinBase Collagen Lift = Collagen Lift ULTIMATE
SkinBase Hydro + SkinBase Collagen Lift = Hydro ULTIMATE.
Not a Collagen Lift Therapist? Get started with your 2 week free trial.
Signs of Ageing Skin
UV damage accelerates collagen breakdown, causing sagging, fine lines and wrinkles, often most noticeable after summer.
SkinBase Solutions:
- SkinBase Collagen Lift: The go-to treatment for visible firming and tightening. Collagen Lift uses radio frequency to stimulate the body’s natural collagen and elastin production, restoring skin structure, plumpness, and resilience over a course of treatments.
- SkinBase IPL Photorejuvenation: While IPL is well-known for targeting pigmentation, it also stimulates collagen production, helping to improve firmness and smooth the appearance of fine lines and wrinkles.
- SkinBase Hydro: The Hydro Renewing Serum is perfect for treating visible signs of ageing, containing a blend of beneficial ingredients, including: Hyaluronic Acid, Lactic Acid and Soybean Extract
Top Tip: Remind younger clients that prevention is better than a cure, and a course of treatments now will allow them to maintain their youthful skin for longer!
Planning Ahead for Summer 2026
Next summer might seem far away, but now is the perfect time to get clients invested in their skincare so they can enjoy summer 2026 without any worries.
SkinBase Intense Pulsed Light:
Now is the ideal time for clients to get started with IPL Hair Reduction, so they can be hair-free for summer 2026. Use before and after images from the SkinBase Transformation of the Year competition to inspire clients, and remind them that courses take time. Starting in September means they’ll be ready for shorts and swimwear without the stress of shaving or waxing.
SkinBase Microdermabrasion:
Hands and feet also benefit from year-round care. Suggest monthly Microdermabrasion manicures and pedicures to keep skin smooth, avoiding the last-minute panic of fixing neglected areas before summer holidays.
Top Tip: offer loyalty cards for clients booking regular microdermabrasion mani-pedis so they can work towards a free treatment. Or, offer a summer bundle discount to those clients prepping for summer in advance by having both the IPL Hair Reduction and MD mani-pedi treatments.
Marketing Strategies to Maximise Bookings
Top Tip: Use Season-Driven Language
The way you talk about and present your treatments can affect how clients perceive their value, which makes all the difference. For post-summer marketing, lean into language about “repairing,” “reviving,” and “protecting” the skin as the seasons change. This positions your services not just as optional beauty treatments, but as essential skin health investments.
For example:
- “Reverse summer’s hidden skin damage.”
- “Lock in your holiday glow before the cold weather hits.”
- “Prepare your skin now for a radiant festive season.”
Your most powerful sales tool is real results. Use the Transformation of the Year before and after photos and client testimonials that directly relate to post-summer skin issues. Share these across your social media platforms and in your business to attract client attention and get those post-summer bookings.
Top Tip: Create Limited-Time Post-Summer Packages
Clients are more likely to commit when treatments are packaged and positioned as seasonal solutions. For example:
- Summer Damage Repair
- Hydration Hero
- Seasonal Skin Revival
- Clear Skin September
- Summer Recovery Ritual
- Autumn Awakening
These packages should run for September only to create urgency. You can help clients commit to (and stick to!) their investment by offering an incentive when booking a course.
Instead of offering a free session, and devaluing the treatment, give them an add-on, by offering a free skincare product instead.
The SkinBase Daily Repair & Protect cream is an excellent product for keeping skin nourished and protected post-treatment throughout a course! Call the office on 01782 770810 to stock up.
Top Tip: Leverage Skincare Awareness Month
September is Skincare Awareness Month, giving you a built-in reason to promote courses. Position yourself as an expert and educator by:
- Offering complimentary skin consultations in September.
- Creating personalised treatment plans
- Running mini in-salon events or open days with taster treatments and skincare talks.
Make it feel like an exclusive opportunity for clients to “reset” their skin before winter.
You can also leverage Skincare Awareness Month, and show off your expertise, by using social media. Post tips, facts, and advice in September, relevant to post-summer concerns and your SkinBase solutions.
Content Ideas:
- “Did You Know?” posts about how summer impacts skin health
- Videos showing your treatments in action, and results that can be achieved
- Skincare tips for transitioning from summer to autumn
Always end with a strong, actionable CTA e.g. “Send us a message to book your September skin reset today.”
Don’t just rely on online posts, make sure your salon environment tells the same story!
Update treatment menus, add seasonal posters, and create a “Post-Summer Skin Solutions” display showcasing relevant products and treatment courses.
Consider:
- A “Treatment of the Month” board highlighting one SkinBase treatment and its post-summer benefits
- QR codes linking to your booking page (to make it easy for clients to commit on the spot!)
- Seasonal offer flyers for clients to take home or share with friends
Top Tip: Offer Academic Deals
Finally, as September rolls around, a new academic year begins.
- With children back at school, stressed-out parents and carers will be seeking some “me” time and will want a relaxing, rejuvenating treatment.
- As a new cohort of freshers begins University, parents of older children may seek rejuvenating treatments after finding themselves with an empty nest for the first time.
You could offer back-to-school promotions and student discounts for a limited time to target new clientele and turn them into loyal clients. Offering taster sessions or a ‘bring a friend’ promotion could be the way to attract them.
Useful Resources
On The Blog
Here are a few links to some of our previous blogs around the topic of Post Summer Marketing:
Remember, you can copy and paste any wording from any of these resources to use in your own posts!