June 21st is the summer solstice, marking the start of summer 2025. That means it’s the perfect time to help your clients look and feel their best! Whether they simply want to enhance their natural glow or need targeted solutions for skin concerns, with your SkinBase non-surgical treatments, you can offer head-to-toe transformations. Let’s take a look!
Summer Marketing
While non-surgical SkinBase treatments are great choices for corrective action, they are also an excellent way for clients to boost natural radiance & take preventative action.
Top To Toe Glow
Everyone wants to look their best in summer. For some, this doesn't mean targeting specific skin concerns. Instead the focus may be on boosting natural radiance. The versatile SkinBase treatments are suitable for providing a healthy glow across the face and body - so don’t forget about these clients in your summer marketing!
Summer Skin SOS
For others, a sun-kissed glow may be affected by skin concerns such as acne or skin laxity. Luckily, you’ve got the perfect solution for these clients too.
SkinBase Summer
Have a SkinBase summer, and help your clients achieve a top-to-toe glow, regardless of their skin goals, with our range of non-surgical treatments.
Confidence Boosting Facials
Treatments: SkinBase Microdermabrasion, Hydro & Collagen Lift.
Top to Toe Glow:
SkinBase Microdermabrasion: Gently exfoliates away a build up of dead skin from the face, refining pores and improving tone for a brighter, polished look. Ideal for clients seeking an instant glow boost before summer events.
SkinBase Hydro: A refreshing cleanse, exfoliate and hydrate solution that infuses the skin with moisture and active ingredients, for a perfect, dewy summer complexion.
SkinBase Collagen Lift: Firms, lifts and sculpts for a rejuvenated, youthful finish that enhances facial contours naturally.
Summer Skin SOS:
SkinBase Microdermabrasion: Targets pigmentation, clogged pores, and congestion caused by excess sweat and SPF use.
SkinBase Hydro: Helps calm inflamed or acne-prone skin with gentle exfoliation, hydration and a personalised serum – perfect for stressed summer skin.
SkinBase Collagen Lift: Reduces facial sagging and fine lines caused by sun exposure or age-related collagen loss.
Bring In New Clients
Summer is a great time to bring in some new clientele, as you can meet their needs prior to various celebrations and events. July is a big month for those celebrating educational achievements, as school leavers attend eagerly-awaited proms, and Universities host summer graduations.
Neck & Décolletage Renewal
Treatment: SkinBase Collagen Lift
Top to Toe Glow:
The boost of radio-frequency smooths and firms the delicate skin across the neck and chest, often neglected in skincare but vital for a youthful, radiant look in open summer styles.
Summer Skin SOS:
Collagen Lift helps to reverse signs of ageing and crepey skin in this area, often caused by UV damage.
Prom and Graduation
Prom and graduation are highly anticipated events, each marking the end of an era and the beginning of something new. A “bring a friend” promotion could work well to get salon seats filled up as school and uni friends get ready to celebrate their achievements together. You can explain how Microdermabrasion is beneficial for more than just the face and get their hands and feet ready for the big day. A Microdermabrasion mani-pedi will be a confidence booster as they walk across the stage in heels or find the perfect matching shoes for their prom dress. It is not just young people graduating either, mature students may appreciate a Collagen boost prior to getting their diploma, so market your treatments accordingly!
Seeing children go to prom and graduate is also a big moment for parents, as they wonder where all the time went. While you may not be able to change time, you definitely can turn back the clock on their skin. Offering a special Microdermabrasion promotion for a parent and child is a great way to allow them to spend time together while getting both parties ready to glow in the event pictures.
Ensure you find out when these celebrations are happening in your area so you can tailor events and promotions around them. Be careful not to discount too heavily, as these new clients will expect similar prices in the future.
Remember to check the age limit your insurer specifies regarding Microdermabrasion treatments. Though MD is a great treat for skin on those 13+, check with your insurer as they may require your clients to be over 18.
Bum & Tum Bikini Glow
Treatments: SkinBase Collagen Lift & Microdermabrasion.
Top to Toe Glow:
SkinBase Collagen Lift: Boosts firmness and smoothness across the bum and tummy, ideal for clients preparing for swimwear or wanting to feel more sculpted in bodycon dresses.
SkinBase Microdermabrasion: Removes dead skin cells, improves texture, and helps prep the skin for fake tan or body lotion. Perfect for clients who want to look and feel polished in swimwear or summer outfits.
Summer Skin SOS:
SkinBase Collagen Lift: Tackles loose skin, stretch marks, or cellulite appearance – especially helpful after weight loss or postpartum changes. A confidence builder for holidays and poolside wear.
SkinBase Microdermabrasion: The exfoliation is an ideal solution for fading stretch marks across the tummy, or for treating bumpy skin often found on the bum.
Sunkissed: Not Sun Damaged
It is likely that clients will be looking to achieve a sunkissed glow this summer. However, if they do not understand the dangers of sun exposure and forget their SPF, sun damage will be more likely. In the weeks prior to holiday bookings, remind clients of the importance of UV protection, and encourage them to stock up on your retail products before they go! Highlighting Aloe Vera as a holiday must have is also a good idea, as it is brilliant for soothing summer skin.
Consider preparing clients for post-summer too, by explaining the benefits of SkinBase pigmentation treatments, such as IPL Photorejuvenation, Microdermabrasion and Hydro. Get them booked in for September - just in case.
Shoulder & Back Rejuvenation
Treatments: SkinBase Microdermabrasion & Hydro.
Top to Toe Glow:
SkinBase Microdermabrasion: Sloughs away rough texture and unclogs pores, revealing a brighter, smoother back and shoulders - perfect for open-back dresses and bikinis.
SkinBase Hydro: A gentler alternative to achieving glowing skin in the hard-to-reach areas. Offers deep cleansing and hydration to prevent dryness and dullness.
Summer Skin SOS:
SkinBase Microdermabrasion: A go-to physical exfoliation for tackling “bacne,” scarring, and built-up congestion. Ideal for oily or blemish-prone backs aggravated by heat and sunscreen.
SkinBase Hydro: A gentler, chemical exfoliation treatment for the body, ideal for reducing inflammation, preventing breakouts and restoring comfort by infusing the back and shoulders with a clarifying serum.
Staycation Salon
While some clients go off to explore, others prefer to stay closer to home and maybe have a Staycation instead. Busy parents or stressed students may be skipping holidays altogether. For these clients, you could offer a Staycation package. Regardless of their destination, everyone wants the opportunity to feel relaxed and be pampered. Make this happen by turning your salon into a getaway. Have a summery beach window display, offer promotions on seasonal treatments and maybe even throw in a complimentary mocktail with each session. Reward busy clients for taking the time to visit your salon with loyalty cards.
Upper Arm Summer Sculpt
Treatments: SkinBase Microdermabrasion & Collagen Lift.
Top to Toe Glow:
SkinBase Microdermabrasion: Buffs the skin and stimulates circulation, creating a smooth texture and healthy complexion, perfect for boosting confidence in strappy tops for summer.
SkinBase Collagen Lift: Firms the upper arm area, improving tone and elasticity for confident sleeveless looks and a healthy overall glow.
Summer Skin SOS:
SkinBase Microdermabrasion: Targets congestion, dry patches, keratosis pilaris (chicken skin), and bumps caused by friction or heat – excellent for smoothing, prepping arms for tan application, and boosting overall confidence.
SkinBase Collagen Lift: Treats skin laxity and softens the appearance of sagging or dimpling – helping clients with concerns about “bingo wings.”
Marketing Days - Skincare Cocktailing
If you know that some days of the week are slower than others, you can turn that into an opportunity. Marketing Days are a great way to turn a slow day around and get clients. For example, if you’re not seeing many customers on a Sunday - turn it into “Skincare Sundays”, focus on facials and make it fun! Uneventful Mondays could become Microdermabrasion Mondays. Offer 10% off, and fill up your day with Microdermabrasion treatments.
You can also plan events around special dates in the calendar to generate interest and have a bit of fun. July 10th is Pina Colada day, which is the perfect time to get those complimentary mocktails, and educate your clients on ‘Skincare Cocktailing’.
Skincare Cocktailing is exactly what it sounds like. It is a combination of skincare ingredients that fit together and mix to enhance the end result. Instead of a fruity cocktail – you are achieving glowing skin! Give consultations on the day, and help your clients tailor the best skincare cocktail for their skin. This is a great opportunity to develop relationships with clients, offer them something extra they may not be receiving elsewhere, and book courses and sell products.
SPF is going to be a key part of everyone’s skincare cocktail, so make sure you are stocked up! Some clients may prefer a dual SPF and moisturiser, while others will want two separate products.
Call the office now on 01782 770810 to order your Daily Repair and Protect creams, and Daily Protect SPF creams.
Treatment: SkinBase Collagen Lift.
Top to Toe Glow:
Enhances the appearance of the thighs by firming and smoothing – great for shorts, skirts, and beach days.
Summer Skin SOS:
Reduces cellulite, improves tone, and stimulates circulation – especially helpful for those with poor skin elasticity or post-weight loss.
Clients who are having Staycations this year may be wishing they were jetting off to warm, sandy beaches - and they can be! You still have time to enter the SkinBase Transformation of the Year 2025 competition. The winning client will receive the coveted title of “SkinBase Transformation of the Year” and will win a 10 day holiday to the Caribbean - as will you as their SkinBase Therapist! The holiday is a great incentive to get clients tackling their skincare woes and booking courses of treatment.
You can share before and after images from the competition to let clients see the results they could be achieving!
Smooth Hands and Sandal Ready Feet
Treatments: SkinBase Microdermabrasion & Collagen Lift.
Top to Toe Glow:
SkinBase Microdermabrasion: Exfoliates skin, minimising day-to-day dryness and revealing soft, smooth soles and rejuvenated hands, ready for bright manicures, sandals and revealing summer shoes.
SkinBase Collagen Lift (for hands): Perfect for an overall rejuvenation, giving hands a glowing appearance to match fresh manicures.
Summer Skin SOS:
SkinBase Microdermabrasion: Targets dryness, cracked heels, pigmentation, or rough patches from sun exposure, daily tasks, and barefoot walking.
SkinBase Collagen Lift: Reverses signs of ageing and sun damage like thinning skin – an essential for SPF-forgotten hands.
Useful Resources
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