10 Days of Summer - IPL Grid Posts
If you are trying to get clients in the door - don’t forget to use seasonal events to your advantage. Summer is a great time to make clients aware that you offer IPL, and get them to understand the ways you can help sun-related skin concerns. If you are not regularly using social media to remind clients what they are missing - then you yourself are missing out on potential clients! Below are 10 days of Summer related grid posts to get you started frequently shouting about your IPL treatments on social media. Find the image in the attachments to download, and copy and paste the caption!
If you want to save time you can use a scheduling app to make posting easier. Or, you can create each of the posts below in one sitting and add them to your instagram drafts. Just don’t forget to manually click post on one each day - ideally when your followers are most active. The images are in the ratio that Instagram prefers - so be careful not to crop them into a square.
The content below is not exhaustive. Don’t forget to use the Knowledge Base and Dropbox to your advantage to find more content and keep your Instagram thriving. To increase your reach - don't forget to share your grid posts to your instagram story too!
Before and After images are also a great marketing tool. Don’t forget the SkinBase Transformation of the Year 2024 competition is happening right now - there are lots of IPL before and afters you can share with your own clients. You can also share your own before and after images with us to enter the competition.
Day One
Top Tip 1: Stay Protected With SPF!
☀️ SPF 15 blocks 93% of UVB rays
☀️ SPF 30 blocks 97% of UVB rays
☀️ SPF 50 blocks 98% of UVB rays
Staying safe in the sun is essential when having IPL treatments. Generally you should apply SPF every two hours to stay protected and keep skin healthy. However, if you are active you should apply more frequently - every 80 minutes or so!
Day Two
Put the Pina Colada down, and get serious about your skincare with us! Over the next few days, we will be sharing some summer must haves to keep skin healthy and hydrated.
Skincare cocktailing is the process of enhancing your skincare results by using a mix of the right ingredients for you!
Day 3
Top Tip 2: Avoid Peak Hours
The sun’s UV rays are strongest between 11am and 3pm in the UK, so stay protected during these peak times! Whether you are at the beach or simply on your lunch break, seek some shade or create some with a sun hat.
#skinbasefacial #summerskincare #sunkissedskin #sunprotection
Day 4
Skincare Cocktailing 🍹
Master your sun defence by adding the SkinBase Daily Protect SPF into your skincare cocktail this summer! This fabulous cream contains vitamin E, providing extra protection to calm and regenerate summer skin.
You can find the SkinBase range in salon or online at skinbase.co.uk
Day 5
Sunkissed Summer Skin ☀️
You should aim to drink between 2-3 litres of water per day - depending on how active you are and how hot it is! When you are hydrated, the skin remains plump and elastic to minimise any summer irritation, puffiness or wrinkles. Don’t forget to hydrate from the outside too - with a good moisturiser.
If you are struggling to drink enough water - try a tracker water bottle to stay on top of your goal.
Day 6
For an instantly refreshing boost of hydration - toner is a key ingredient in your summer skincare cocktail! The SkinBase Soothing Toner contains aloe vera and vitamin b5 to cool, soften and calm the skin while locking in moisture.
The bottle design allows you to decide how apply - spritz over the skin or use a cotton pad. You can find the SkinBase range in salon or online at skinbase.co.uk
Day 7
Top Tip 4: Lightweight Layers for Summer
Lightweight layers are key to healthy summer skin. Heavy, rich products are perfect for the harsh winter cold, but you must lighten up for summer to focus on soothing hydration. A combined moisturiser and SPF product is a great way to cut out a layer of product. A gel or foaming cleanser is the perfect choice to keep pores unclogged all summer long.
#skinbasefacial #summerskincare #sunkissedskin #sunprotection #summerskincareroutine
Day 8
Aloe Vera gel is a summer skincare hero - and a must have item in your skincare cocktail ingredients! Perfect for cooling the skin down after an IPL treatment and has many other uses! Aloe is great for use across the body and the hair to hydrate, calm, soften and strengthen. If you forget the SPF, aloe is a perfect sunburn soother to minimise irritation, boost healing and restore your skin. Don’t be without this fabulous product.
You can find the SkinBase range in salon or online at skinbase.co.uk
#skinbasefacial #summerskincare #sunkissedskin #sunprotection #aloevera #summerskincareroutine
Day 9
Top Tip 5: Keep Skin Clean
A dip in the pool is a great way to cool off on a summer holiday - but don’t forget to get the chlorine off your skin once you are done! Chlorine is a natural irritant - and will strip the skin of its natural oils, causing dryness and irritation. Always shower after coming into contact with chlorine, and moisturise damp skin post-shower to lock in moisture.
#skinbasefacial #summerskincare #sunkissedskin #sunprotection #aloevera #summerskincareroutine
Day 10
If you are worried about discoloured patches on your skin - remember the SPF, try and stay out of direct sunlight, and be careful not to spray perfume directly onto your skin.
Of course, it is easy to make mistakes in the sun and we can help! SkinBase IPL targets and removes stubborn pigmentation for a brighter, more even skin tone. Get in touch or comment below to organise a consultation and find out what we can do for your skin.
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