When you have multiple treatments on your menu, it’s natural for some to get more attention than others. As you move between launches, seasonal promotions and client demand, certain treatments can become quieter. This is not a reflection of the treatment or your effort - no therapist can promote every service all the time.

If you’ve found that Hydro has not had the same visibility as some of your other treatments, now is the perfect time to bring it back into focus. A few dedicated weeks of Hydro marketing can help you rebuild awareness, spark fresh interest and remind clients why it is such a fabulous treatment to have on your menu.

Hydro is exactly the kind of treatment clients are looking for right now: gentle, glow-boosting, hydrating and tailored to their skin. A successful Hydro relaunch gives you the chance to meet that demand, fill gaps in your diary and make Hydro a more profitable part of your treatment menu.

Hydro Relaunch

Instead of waiting for clients to remember the treatment themselves, a relaunch gives you a clear reason to talk about Hydro again, with the same enthusiasm as your initial launch. Showcase the treatment benefits and encourage clients to book.

It does not need to be complicated or time-consuming, it simply needs to be consistent.

By focusing your marketing for a short period, you can make better use of your dual-functioning machine, attract new clients and generate more income from a treatment already available in your business.

14 Day Hydro Relaunch Plan

Over the next 2 weeks, the aim is to put Hydro back in front of your clients in an intentional way. You will:

• Reintroduce the treatment
• Remind clients who it is for
• Highlight the fabulous Hydro results
• Promote the benefits clearly
• Create a simple booking opportunity.
• Turn interest into profitable, repeat bookings

Think of it as a reset. You can rebuild awareness and give your treatment the visibility it needs to generate interest, while also boosting your confidence with the treatment.

Week 1: Rebuild Awareness

The first week of your relaunch should focus on visibility and education. Your clients may not know that you offer Hydro, or they may have forgotten it is available. Those who do know may not fully understand why it could be exactly what their skin needs.

This is your opportunity to reintroduce Hydro and remind clients why it is such a valuable treatment to have on your menu.

During week one, keep it simple. Both online and offline, you can talk about what Hydro is, who it is suitable for and why clients may benefit from booking. Use social media posts, stories, emails, text messages and conversations to make the treatment visible again.

Remember: your aim is not to overwhelm clients with information. It is to make them think: “That sounds like the hydration and glow my skin needs.”

Visibility comes before profitability. Clients cannot book a treatment they do not know about or fully understand, so this first week lays the foundations for the bookings you want to generate in week two. By helping clients understand the value of Hydro, you can turn fresh interest into more confident enquiries, appointments and repeat bookings.

Day 1: Reintroduce Hydro

Start with a clear reminder that the treatment is available. Keep this simple and confident. You do not need to over-explain the treatment on day one. The goal is simply to put Hydro back on your client’s radar and remind them that it is an option if their skin needs hydration, nourishment and glow.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 1 of your relaunch.

You could also share a photo of your machine, your treatment room, your Hydro serums, or your SkinBase certificate.

Day 1: Post Idea & Caption

Did you know I offer SkinBase Hydro? 💧

This gentle, glow-boosting facial is perfect for clients who want skin that feels hydrated, nourished and refreshed.

If you’re struggling with ageing skin, congestion, dullness or discolouration, or are simply in need of a little care, Hydro could be the perfect treatment for you.

Comment ‘Glow’ below or DM for more information. 🤍

#businessname #skinbasehydro #hydrofacial #businesslocation

Day 2: Talk About Skin Concerns

On day two, focus on the problems clients recognise in their own skin.

Hydro is a fantastic treatment to promote because it can be tailored using targeted serums, depending on your client’s skin goals. You could talk about dullness, signs of ageing, blemish-prone skin, etc., consider what might attract your clients the most.

This type of content works well because it helps clients self-identify. They may not know they want the Hydro treatment, but who doesn’t want a healthy glow?

Below are several social posts, downloadable in the attachments, and captions that you can copy and paste for Day 2 of your relaunch.

You can choose the skin concern most relevant for your business, use all 3 serum posts in a carousel, or spread the posts out throughout the week.

Day 2: Post Ideas & Captions

For oily/congested/acne-prone skin:

Is your skin feeling congested, oily or prone to blemishes? 🤍

SkinBase Hydro can be tailored to your concerns with the Clarifying Serum, designed for skin that needs a fresher-looking boost.

This refreshing Hydro treatment gently exfoliates while helping to support congested-looking skin, leaving your complexion feeling cleaner and more balanced.

Perfect if your skin feels clogged, uneven or in need of a reset.

Comment “clarifying” below or message me to book your Hydro consultation. 💧

#businessname #skinbasehydro #clarifyingserum #businesslocation

For ageing skin:

Starting to notice fine lines, changes in texture or tired-looking skin? 🤔

SkinBase Hydro can be tailored to your concerns with the Renewing Serum, ideal for clients concerned with signs of ageing and skin that needs a rejuvenating boost.

This nourishing Hydro treatment gently exfoliates before an infusion of anti-ageing ingredients help the skin feel refreshed and revitalised. 🌿

Perfect if your complexion is feeling tired or in need of a little renewal.

Comment “renewing” below or message me to book your Hydro consultation. 💧

#businessname #skinbasehydro #renewingserum #businesslocation

For dull/discoloured skin or hyperpigmentation:

Is your skin looking dull, uneven or lacking a glow? ✨

SkinBase Hydro can be tailored to your concerns with the Brightening Serum, ideal for clients concerned with dullness, pigmentation or an uneven-looking skin tone.

This glow-boosting Hydro treatment gently exfoliates with the Hydro Peel before an infusion of anti-oxidants, helping the skin appear brighter and more even.

Perfect if you want that healthy, lit-from-within glow.

Comment “brightening” below or message me to book your Hydro consultation. 🤍

#businessname #skinbasehydro #brighteningserum #businesslocation

Day 2: Instagram Story

While discussing skin concerns on day 2, you could also share some relevant treatment before and after images on your story. Encourage follower engagement with question boxes such as ‘do you want some more information about SkinBase Hydro’ and ‘which serum is the one for you’

Day 3: Explain the Hydro Treatment Experience

One of the barriers to clients booking a treatment is uncertainty. You can remove this and help clients feel comfortable enough to book in by explaining what happens during the appointment.

Hydro is a lovely treatment to promote because it is gentle and nourishing, but some clients may still be unsure what to expect. Use day three to explain the experience in a simple, client-friendly way, focusing on the Hydro peel, personalised Hydro serum infusion and the fresh, hydrated feeling afterwards.

Avoid making the treatment sound too technical or intimidating. The aim is to help clients feel reassured, informed and excited to book.

Below is a social post, downloadable in the attachments, and a caption that you can copy and paste for Day 3 of your relaunch.

Day 3: Post Idea & Caption

What’s involved in a SkinBase Hydro treatment? 💧

Hydro is a refreshing, glow-boosting facial designed to gently exfoliate and nourish the skin.

Your treatment includes a gentle peel, followed by a targeted serum infusion, personalised to suit your skin goals. Choose between brightening, clarifying or renewing for the best results. 🤍

Afterwards, your skin will feel hydrated and beautifully cared for. If you would like some more information about the Hydro treatment, or to go ahead with a consultation, comment below or send us a message. 🤩

#businessname #skinbasehydro #businesslocation

Day 3: Hydro Reel

Another great way to remove uncertainty is by showing clients what happens during treatment by posting a treatment video. For extra visibility - share this to your story too!

Day 4: Promote the Hydro Glow

Hydro is a great treatment to promote because clients often love how their skin feels and looks immediately afterwards. So, day four should focus on that hydrated, post-treatment glow.

Below is a social post, downloadable in the attachments, and a caption that you can copy and paste for Day 4 of your relaunch.

Day 4: Post Idea & Caption

Want an instant Hydro glow? 🌟

One of the reasons clients love SkinBase Hydro is because of that fresh, hydrated post-treatment feeling.

If your skin feels like it has lost its glow, or you’re struggling with skin concerns, Hydro is a fabulous way to refresh and nourish your complexion.

Comment ‘glow’ below or DM us for some more information. 🤍

#businessname #skinbasehydro #hydratedskin #businesslocation

Day 4: Instagram Story

You could also use stories to ask a simple question, such as: ‘Do you want glowing skin?’ with the answer options of: Yes / Definitely.

Polls and question boxes are a great tool because they encourage interaction and give you a reason to follow up with interested clients.

Day 5: Introduce Hydro Courses

For day 5, shift the focus from a general glow facial to a progressive treatment that can be tailored to the client’s individual skin needs over a course of treatments.

A one-off Hydro treatment is a gorgeous boost for the skin, particularly before an event or when the skin feels dull or dehydrated. However, the best results are often achieved when clients commit to a course, as this allows you to work consistently on their skin goals using the most suitable serum for their concerns.

This is important for your business because Hydro courses help improve retention, encourage clients to return regularly and give you the opportunity to build a personalised skin journey rather than relying on one-off appointments. It is these longer-term skin journeys that help boost your business and maximise the profitability of your Hydro treatment. 

Below is a social post, downloadable in the attachments, and a caption that you can copy and paste for Day 5 of your relaunch.

Day 5: Post Idea & Caption

Better skin requires consistency. 🤍

A one-off SkinBase Hydro treatment is a beautiful boost when your skin needs a fresh start, but a course allows us to support your skin over time. 🤩

Recommended every 2–4 weeks, Hydro can be tailored at each appointment with the serum your skin needs most, whether that’s Brightening, Clarifying or Renewing. 💧

Commit to your skin journey and let’s work towards a healthier complexion. ✨

Comment below or DM us to start your Hydro course.

#businessname #skinbasehydro #hydratedskin #businesslocation

Day 5: Instagram Story

Day 5 is also a great time to share more Hydro before and after images on your Instagram story, to show potential clients the benefits of having a full course of treatments. Encourage follower engagement with questions such as ‘Are you ready to start your skin journey’.

Day 6: Share Your Relaunch Offer

By day six, your clients have been introduced to your Hydro treatments, or reminded that you offer them. So, now it is time to give them a clear reason to take action.

A relaunch offer is useful because it creates fresh excitement and encourages clients who have been thinking about booking to finally commit.

Hydro Pricing

When deciding on a relaunch offer for your Hydro treatment, make sure you are certain on your overall pricing. SkinBase Hydro is a results-driven treatment and should be priced with confidence. You can use your relaunch as a time to update pricing if you need to. Our biggest tip: charge what you are worth!

We recommend a RRP of £55-£90 for the SkinBase Hydro treatment, depending on your area, your costs, and any add-ons you choose to offer during treatment. If you could get just 10% of your clients to have the treatment, imagine how that could improve profits in your business.

Relaunch Offer

Your offer does not need to heavily discount the treatment. The aim is not to reduce the value of Hydro, but to create a simple booking incentive. E.g. Book 5 treatments get 6th free, £10 off your first treatment, Free Daily Repair and Protect cream when you book a course.

The offer should be easy to understand and easy to book.

Top Tip: decide on your offer on day 1, so you can mention it to anyone who expresses an interest on other posts/in salon.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 6 of your relaunch.

Day 6: Post Idea & Caption

SkinBase Hydro Offer 🌟

To celebrate the relaunch of SkinBase Hydro in the salon, I am offering [insert offer] for a limited time.

This is perfect if your skin is in need of a fresh start.

Appointments are limited. Comment below or message me to book your skin reset. 💧

#businessname #skinreset #hydro #businesslocation

Day 6: Instagram Story

Share your relaunch offer wherever you can to make sure clients don’t miss it. On your story, you could also remind potential clients of the Transformation of the Year competition - which they will be eligible to enter if they have a course of treatments. Who doesn’t want to win a Caribbean Holiday? 🌴☀️

Day 7: Reengage Previous Clients

Day seven is all about personal follow-up.

Make a list of clients who have previously had Hydro (or an alternative and would be a suitable hydro client), asked about it or may benefit from it based on their skin concerns. Include anyone who has enquired this week that you haven’t already gotten back to. Then send a friendly message, such as:

Hi [Name], I hope you’re well. I’m currently relaunching my SkinBase Hydro treatments and thought of you. It’s a great time to revive your skin as I have an offer for [insert offer]. Would you like me to send you the available appointments?

You can adapt this message and make it more personal depending on your relationship with the client and what you know about them/their skin.

You can also reach out to clients who previously completed a course of treatments if relevant:

Hi [Name], I hope you’re well. I was looking back at your SkinBase Hydro treatments and thought it could be a great time to get you booked in for a maintenance appointment. It’s perfect for keeping your skin healthy and glowing. Would you like me to send over my availability?

You can also encourage previous clients to ‘reclaim their glow’ with the social post below.

Day 7: Post Idea & Caption

Ready to reclaim your glow? ✨

If life got busy and your self care slipped, let this be your reminder to get your skin back on track.

SkinBase Hydro is perfect for refreshing dull, tired or congested skin, helping it feel nourished and beautifully hydrated.

Let’s get your skin glowing again!

Message me to book your Hydro appointment. 🤍

#businessname #glowingskin #skinbasehydro #businesslocation

Week 2: Convert Interest Into Bookings

The second week of your relaunch should move from awareness to action. By now, your clients have seen several reminders about Hydro, so your focus should be on encouraging bookings, following up with warm leads and giving clients a clear reason to take the next step.

This is where the visibility created during week one can begin generating income for your business. Clients may now understand that Hydro can help their skin feel hydrated, nourished and glowing — but they still need a clear invitation to book. The more confidently you guide them towards appointments, courses and maintenance, the more opportunity you have to turn interest into profit.

This week, make sure you are talking about appointment availability, relaunch spaces, Hydro courses and ongoing skin maintenance. Do not assume clients know how to book or what to ask for. Make the next step simple, whether that is commenting on a post, replying to your story, sending you a DM or booking a consultation.

Day 8: Answer a Common Question

FAQs are great for removing hesitation. Choose a question that clients often ask before booking and answer it clearly.

Below are several social posts (download them in the attachments) and captions that you can copy and paste for Day 8 of your relaunch. Use them all throughout the week or choose your favourite.

Day 8: Post Ideas & Captions

for example:

How Often Should I Have SkinBase Hydro? 🤔

For best results, we recommend a course of SkinBase Hydro, with treatments performed every 2–4 weeks depending on your skin type and concerns.

Once your course is complete, monthly maintenance treatments are a great way to keep your skin looking and feeling healthy.

Message me to start your Hydro course. 🤍

#businessname #skinbasehydro #businesslocation

Is SkinBase Hydro Suitable For My Skin? 🤔

SkinBase Hydro is a versatile treatment that can be tailored to suit a range of skin tones, types and concerns.

Tackle issues such as fine lines, dullness, congestion, texture, and pigmentation to achieve your skin goals. 🤍

Before your treatment, we will look at your skin, discuss your concerns and ensure that Hydro is the right option for your skin.

Comment below or message me to book your consultation. 💧

#businessname #skinbasehydro #businesslocation

How long does a SkinBase Hydro treatment take? 🤔

SkinBase Hydro is a quick refresh, usually taking just 30 minutes out of your busy week. With no downtime necessary, you can get right back to your day.

Perfect for a pre-event boost, a self-care reset or when your skin needs a little extra attention.

Comment below or message me to book your Hydro appointment. 🤍

#businessname #skinbasehydro #businesslocation

Other useful FAQs include:

• Can I wear makeup after Hydro?
• Do I need a course or just one treatment?
• Is Hydro painful?
• Is there any downtime after Hydro?
• Can I have Hydro before an event?
  

Day 9: Reintroduce Yourself As The Hydro Therapist

By day nine, your clients have seen plenty of information about Hydro. So, now it is time to bring the focus back to you as the therapist.

Clients are not just choosing a treatment, they are choosing the person they trust with their skin. A therapist reintroduction post helps remind clients who you are, what you offer and why they can feel confident booking with you.

Use this day to share a photo or reel of yourself. Include in the caption/video:

• A bit about you/your business
• Why you love offering Hydro/SkinBase treatments
• The skin concerns you enjoy helping clients with
• What clients can expect when they book an appointment with you

This type of post is especially useful if you have new followers, lapsed clients or people who have been engaging with your content but have not booked yet. It makes your marketing feel more personal and helps build trust.

Day 10: Share Social Proof

Social proof helps clients trust the treatment. If you have your own before and after photos, client feedback or testimonials, use them. If not, use the before and afters/testimonials from the Transformation of the Year competition.

Day 10: Post Idea & Caption

Client love for SkinBase Hydro. 💧

There is nothing better than hearing how much a client loves their skin after having the Hydro treatment.

“[Insert testimonial here]”

Hydro is a fantastic treatment for anyone who wants to revitalise their skin. If you have been thinking about booking, let this be your sign. 🌟

Message me to find out more about the limited time relaunch offer and book in. 🌿

#businessname #hydro #clienttestimonial #businesslocation

A testimonial is a powerful way to build trust because it shows potential clients that real people have enjoyed the treatment and felt happy with their skin afterwards.

Day 11: Create Urgency

Day eleven should give clients a reason to act now rather than leaving it for later. Highlight limited appointment slots, your relaunch offer, and the deadline for booking in!

Day 11: Post Idea & Caption

Last Few Hydro Slots Left ‼️

I have limited Hydro relaunch appointments left, don’t miss out on the special offer.

If your skin is in need of a reset, message me today to secure your appointment. 🤍

#businessname #hydro #businesslocation

Day 11: Instagram Story

Showcase your appointment slots on your story with a question box: ‘are you ready to start your Hydro journey’ and the answers ‘yes / need some more information’

Day 12: Follow Up Warm Leads

By this point, you will have people who have liked posts, watched stories, replied to polls, commented or asked questions. These are warm leads, and they are more likely to book in for the SkinBase Hydro treatment than someone who has not engaged at all.

You don’t have to wait for them to come back to you. Life is busy and they may have forgotten. Now is the time to follow up politely.

You could send:

Hi [Name], I noticed you were interested in my Hydro post/reel/story, so I thought I’d message you directly. It’s a great treatment if your skin is in need of a refresh and you want a healthy glow. I have a few relaunch appointments left with the exclusive offer, would you like the details?

A friendly follow-up can make all the difference. Many clients are interested but need a little prompt to take the next step. By following up consistently, you can make the most of the interest your relaunch has created and unlock the strong profit potential of Hydro in your business.

Day 12: Carousel Post Idea & Caption

 

5 Signs You Need a SkinBase Hydro Facial…💧

Comment below or message me to book your consultation. 🌿

#businessname #hydro #businesslocation

Day 13: Remove any Final Booking Barriers

By day thirteen, your clients have seen plenty of reminders about Hydro. If they are still interested but have not booked yet, they may simply need reassurance.

Use this day to remove any final booking barrier. Invite clients to ask questions if they are unsure whether Hydro is the right choice for them. Make this easy by creating a space for a Q&A.

This is also a great opportunity to remind clients that they do not need to know exactly what they need before they book. That is what you are there for. You can assess their skin, listen to their concerns and recommend the most suitable treatment plan during the consultation. They just need to take the first step.

Day 13: Post Idea & Caption

Ask Me Anything. 🤩

If you’re still wondering if the SkinBase Hydro treatment is right for you, ask me any questions you may have by commenting below ⬇️ (or by DM if you prefer).

Want to know more about the treatment process? The Hydro peel and serums? The aftercare? let us know!

Remember, you do not need to know exactly what your skin needs before booking, that is what your consultation is for. We will talk through your skin, your concerns and your goals, so I can guide you towards the best option for you.

#businessname #hydro #businesslocation

Day 14: Final Booking Push

The final day should bring the relaunch together and create one last clear booking opportunity.

By this point, you have spent two weeks reintroducing Hydro, explaining the benefits, answering questions, sharing reassurance and reminding clients exactly why Hydro is worth booking.

Remind clients about your relaunch offer. Let them know that the offer is coming to an end, spaces are limited and this is their final chance to book at the relaunch rate. The aim is to create urgency without sounding pushy.

Day 14: Post Idea & Caption

Last chance to book the Hydro relaunch offer. ✨

If your skin has been feeling dull or congested, you want to tackle signs of sun damage, or you’re noticing ageing, this is your reminder to book your SkinBase Hydro consultation.

[insert offer here]

This limited-time offer is the perfect opportunity to get your skin back into routine and enjoy that glowing post-treatment feeling.

Spaces are limited. Message me today to secure your spot.

#businessname #hydro #businesslocation

You can also send a final reminder to anyone who asked for details but has not booked yet. For example:

Hi [Name], I just wanted to send a quick reminder that my Hydro relaunch appointments are almost full. Would you like me to save you a space?

Keep it friendly and helpful. The goal is to make booking feel easy, not pressured.

Make the Most of Your Relaunch

For the best results, do not rely on social media alone. A strong relaunch uses every client touchpoint available.

During the 14 days, you can also:

• Send an email or text to your client list
• Recommend Hydro to suitable clients during other appointments
• Ask happy clients for reviews or feedback
• Add Hydro back onto your booking link
• Rebook clients before they leave the salon
• Use your Transformation of the Year book in salon
• Feature Hydro posters/leaflets/information
  

Keep Going After the 14 Days

Your relaunch should not stop completely after day fourteen. The aim is to rebuild momentum, but consistency is what keeps bookings coming in.

The long-term profitability of your Hydro treatment will come from consistent visibility, confident recommendations and repeat appointments. Courses can provide more predictable income, while monthly maintenance helps you build ongoing client relationships and a steadier diary.

Once your relaunch is complete, continue mentioning Hydro regularly. Add it into your weekly content, recommend it during consultations and keep talking about maintenance appointments. You do not have to promote it every day, but it should not disappear from your marketing.

Knowledge Base: Hydro Marketing

Each month, the knowledge base is updated with a relevant marketing article and promotional images that you can download and use across your social media. Don’t forget to use these to keep Hydro visible across your business.

Recent Marketing Support

You can find our most recent marketing support articles in the seasonal marketing folder here: https://support.skinbase.co.uk/portal/en/kb/marketing-support/seasonal-marketing 

Hydro Relaunch

Remember: a quiet treatment does not always need replacing. Sometimes, it simply needs to be seen again.

With a clear offer, consistent content and confident follow-up, your SkinBase Hydro treatment can become visible, exciting and bookable again.

Good Luck!