Launching your SkinBase Hydro treatments is an exciting next step for your business!
To ensure you hit the ground running, we have resources & guidance to support you every step of the way.
Time spent launching your treatment now will be time well spent.
To set yourself up for success, use this time to familiarise yourself with the SkinBase Hydro treatment.
Before your Hydro Kit arrives, you will receive your Hydro promotional pack. This contains physical marketing, including leaflets and posters, that you can use in your business to start attracting attention to your new treatment.
If you haven’t looked at your promotional pack yet, get it out and starting using it!
Being part of SkinBase means you’re never alone. If you haven’t done already, join our exclusive Facebook group to connect with our private community of over 3000 skincare professionals. The group is a friendly, supportive space where you can ask questions, find inspiration, get advice, access updates directly from SkinBase and enter the Transformation of the Year competition.
Request to join the group here: https://www.facebook.com/groups/skinbase/
As you will already know, for digital marketing, and support for all things SkinBase, the Knowledge Base is the place to be.
It is designed to make your life easier, with everything you need on your SkinBase journey in one place. As well as helpful articles like this one, you can find:
All of the resources you will need for your Hydro training can also be found on the Knowledge Base here.
Our Hydro training is accredited for online with ABT, so you need to:
Once your test paper and treatment video has been signed off by one of our trainers, you will receive your Hydro certificate.
When completing your Hydro treatment video, we recommend filming as 4 separate clips:
The 4 individual files will be easier to upload and send.
If your files are small enough they can be sent via WhatsApp to 01782 770810. For bigger files we recommend using Wetransfer to upload your video/s. Alternatively, you can send a link for us to view if you have Google Drive/Outlook or similar. Get in touch with the office if you have any trouble with this.
Don’t hesitate to start talking about your new Hydro treatment! Even before you have received your kit and completed your Hydro training, you can start promoting. The more preparation you do for your new treatment, the stronger your launch will be. This will enable your Hydro treatment to be as profitable as possible for your business.
Before you launch, your goal is to let clients know that something exciting is coming soon and encourage them to register their interest. Your existing clients are your warmest audience and are often the easiest people to convert into bookings.
Use the resources in your promotional pack to grab your clients’ attention, and start mentioning SkinBase Hydro during appointments. To support this, if you work with other people, make sure everyone in your business knows that the treatment is coming, and that they understand the basics of Hydro.
You can also begin posting teaser content on social media, sending messages to your client list and creating a waiting list for those launch appointments in your free trial.
Hydro is a great treatment to build excitement around because it focuses on fresh, glowing, hydrated-looking skin. Talk about the peel, the targeted serums and the personalised nature of the treatment so clients start to understand why it could be perfect for them.
Launch Messaging Examples:
“Something exciting is coming to the salon soon… 👀”
“Get ready for fresh, hydrated, glowing skin. 🤍”
“SkinBase Hydro is launching soon. Message us to join the waiting list. 🌟”
“Your new glow-boosting facial is coming soon. Ask us about Hydro at your next appointment. 🤍”
“A personalised facial for smoother, fresher, more radiant-looking skin is launching soon. Message us for first access.”
Remember, a new treatment does not sell itself. It needs visibility, consistency and confidence behind it. The therapists who perform best with their SkinBase machines are the ones who keep talking about their treatments, both online and offline. So, don’t be afraid to shout about your new SkinBase Hydro launch. If you are excited about it, your clients will be too.
Hydro gives you lots to talk about. Mention the glow, the hydration, the personalised serums, the peel and how the treatment can be tailored to different skin concerns. Explain who it is for, why clients might need it, and how it differs from Microdermabrasion/other alternatives.
Share it in stories, posts, reels, client conversations and appointment reminders, and then share it again! One post is not a launch. The more consistently you talk about Hydro, the more familiar your clients will become with it, and the more confident they will feel booking in. Use the social posts in the attachments below to get started.
The renewing serum is the perfect choice if you wish to minimise signs of ageing and turn back the clock on your skin. Packed full of powerful ingredients perfect for keeping your mature skin healthy and glowing.
Hyaluronic Acid - A skincare superstar that occurs naturally within your skin and acts like a sponge - holding up to 1000x its own weight in water.
Lactic Acid - A fantastic ingredient that promotes hydration, minimises wrinkles, improves texture and increases the firmness of your skin.
Hydrolysed Soybean Extract - Soybean is an unexpected skincare hero as it positively influences moisture balance, filling your wrinkles from within while smoothing and regenerating your complexion.
Dimethyl MEA - Derived from Vitamin B, this helper ingredient works wonders on signs of ageing by adding fullness, reducing facial lines, hydrating the skin and strengthening collagen fibres within your skin.
Decarboxy Carnosine Hcl - A peptide and humectant with anti-glycation effects, perfect for maintaining collagen levels within your skin while warding off the negative effects of environmental stressors.
The brightening serum is the perfect choice if you are suffering with discolouration, pigmentation and texture and want to achieve glowing skin.
Niacinamide - A versatile skincare hero which will renew and restore your skin by tightening pores and diminishing dullness for a more even skin tone.
3-0-Ethyl Ascorbic Acid - A form of Vitamin C that fades hyperpigmentation, provides protection from free radicals and brightens your skin for a more even appearance.
Kojic Acid - Naturally derived with antioxidant, anti-inflammatory and anti-viral properties to prevent the formation of melanin within your skin and treat pigmentation, melasma and dark spots.
Glycolic Acid - A naturally occurring exfoliant that renews the surface of your skin by shedding dead skin cells. As a water-binding agent, it will also provide your skin with significant hydration.
Glycine Soja Oil - A great anti-oxidant and emollient, perfect for smoothing your skin, preventing water loss and fading stubborn pigmentation.
The clarifying serum is packed full of natural ingredients, and is the perfect choice if you want to clear and calm your acne-prone skin.
Niacinamide - With anti-inflammatory properties, it renews and restores your acne-prone skin by repairing past damage, minimising sebum production and improving your skin barrier.
Barosma Betulina Leaf Extract - A natural ingredient beneficial for acne-prone skin as it regulates excess oils, refines pores and mattifies shine to improve the appearance of your skin.
Arnica Montana Flower Extract - With anti-microbial and anti-inflammatory properties, it naturally accelerates tissue healing to quickly clear any breakout symptoms you may have.
Arctium Majus Root Extract - Acts as a sebum regulator and skin purifier, while improving the quality and texture of your skin with its skin soothing, astringent properties.
Citric Acid - Promotes exfoliation and cell turnover, while restoring moisture to your skin to treat breakouts.
To help familiarise yourself with the handset, complete your online training and launch the treatment you will be able to choose a free promotional week for Hydro.
You will receive an email from us about this before we dispatch your kit. You will have 3 months from the date you receive your Hydro kit to take your promotional week, this should run with the billing cycle and start at 4pm Monday and run to the following Monday 4pm.
Our top tip? Make the most of this time!
Start promoting the Hydro treatment well in advance of your free week to make the biggest impact. A strong start will set you up for a successful launch!
We recommend having as many clients, family and friends lined up as possible for your free week. The more Hydro treatments you do, the more familiar the process will feel, and remember, any money you earn during your free trial is yours to keep.
This is your chance to build confidence, practice your technique and start making your new treatment profitable from day one.
When launching your new Hydro treatment, we recommend offering an exclusive, limited time discount to create a buzz about the facial and encourage bookings.
Popular offers include:
If you opt for the £10 off offer, remember the idea is to ask the client if they would like to purchase a course of treatments after their first treatment. A course of treatments will allow clients to achieve the best results, while also allowing you to retain them as clients for the duration of their course.
“Your skin is looking so fresh and hydrated after today’s treatment. If you’d like to keep that glow going, I’d recommend booking a course so we can continue supporting your skin.”
“Your first Hydro treatment is a great introduction, but a course gives us the chance to work more consistently on your skin goals with your personalised serum.”
“Would you like to book your next Hydro treatment now so we can keep your skin feeling hydrated, fresh and glowing?”
Make sure you send reminders out to clients in the run up to your launch to ensure they are aware of your new treatment/offer and don’t miss out. Marketing this treatment is key to its success!
Pricing is an incredibly important part of your launch. SkinBase Hydro is a personalised, results-driven treatment and should be priced with confidence.
When deciding on an introductory offer for your new Hydro treatment, make sure you are already certain on your pricing. It is completely normal to feel cautious when introducing something new, but our biggest tip is to charge what you are worth!
If your introductory offer is too low, the treatment may be positioned as low value to clients, and you may find it difficult to raise your prices afterwards. Hydro offers clients a professional facial experience using a peel and targeted serums, so your pricing should reflect the treatment value, your expertise and the results you are offering.
When setting your prices, make sure you are covering all of your costs and making the treatment commercially worthwhile for your business. A strong, sustainable business isn’t built on being the cheapest. It’s built on delivering value and being paid fairly.
The average price for a SkinBase Hydro treatment should reflect your time, your location, your current pricing structure and the type of facial experience you are offering. We recommend a RRP £55-90
Remember, the cost of serums is approximately £8 + your £12.24 treatment fee so please consider this when setting your prices.
A strong launch for a new treatment is excellent, and exactly what to do to ensure maximum profitability. But, don’t stop promoting! As you get further into your Hydro journey you can post about your experiences, make treatment videos, post your client’s before and after images (with consent), share client feedback, remind followers of any offers and availability, answering client questions, posting educational content and keep the momentum going. Continue speaking to every suitable client about the treatment and keep encouraging courses and maintenance appointments.
The Knowledge Base is regularly updated with promotional posts that you can use to keep the conversation going. Get started with the Frequently Asked Questions social posts in the attachments and find captions you can copy & paste below.
“Your skincare is a big commitment, and you should make an informed decision. Let us help you make the right one with the answers to all of your Hydro questions…”
What Is SkinBase Hydro? 💧
SkinBase Hydro is a non-invasive facial designed to cleanse, exfoliate, purify, hydrate and revitalise the skin.
Using a blend of AHAs and BHAs, the treatment helps remove dead skin cells and surface debris before targeted serums are infused into the skin to suit your individual concerns.
Perfect for dull, dry, congested, ageing or tired-looking skin, Hydro leaves your complexion feeling smoother, hydrated and glowing.
Ready to refresh your skin? DM us to book your SkinBase Hydro consultation. 🌟
#businessname #skinbasehydro #businesslocation
How Does SkinBase Hydro Work? 🤔
SkinBase Hydro is a multi-step facial. Your treatment begins with a cleanse, followed by the Hydro peel to help remove dead skin cells and reveal a smoother, brighter-looking complexion.
Next, choose between one of three targeted serums: Renewing, Brightening or Clarifying, to personalise your treatment to your skin concerns. 🤩
Perfect for skin that feels fresher and looks glowing, with no downtime.
DM to book your SkinBase Hydro consultation. 🤍
#businessname #skinbasehydro #businesslocation
The Benefits of SkinBase Hydro 🌟
SkinBase Hydro is a gentle, relaxing facial that focuses on hydration and overall skin health through the infusion of actives and botanicals.
The treatment combines a Hydro peel with a targeted serums to revitalise the skin in as little as 30 minutes.
Why clients love Hydro:
✨ Helps skin look instantly fresher and more radiant
💧 Boosts hydration for a healthy-looking glow
🌿 Gentle, relaxing and non-invasive
🎯 Personalised with targeted serums for your skin concerns
🤍 Suitable for all skin types and skin tones
⏰ No downtime: return to your day straight after
Comment Hydro below or DM to book your SkinBase Hydro consultation. 🤍
#businessname #skinbasehydro #businesslocation
What Does SkinBase Hydro Treat? 💧
Hydro is a versatile treatment, suitable for a range of different skin concerns, including:
🌿 Acne-prone and congested skin: helping to clarify, refresh and support skin that feels clogged or blemish-prone.
✨ Ageing or tired-looking skin: helping to hydrate, smooth and refresh the complexion for a healthier-looking glow.
🤍 Discolouration and pigmentation: helping to brighten the appearance of uneven skin tone and support a more radiant complexion.
Using a blend of AHAs, BHAs and targeted serums, Hydro helps to cleanse, exfoliate, hydrate and revitalise the skin. DM to book your SkinBase Hydro consultation. 🌟
#businessname #skinbasehydro #businesslocation
How Many SkinBase Hydro Treatments Do I Need? 💧
The amount of treatments you may need depends on your skin concerns and goals.
If you are looking for a fresh glow before an event, one SkinBase Hydro treatment can be a great skin boost.
If you have specific concerns such as acne-prone skin, ageing skin or pigmentation, a course of treatments is recommended to help achieve the best results. Most clients will benefit from a course of 3–6 treatments, followed by monthly maintenance.
For more problematic or stubborn concerns, you may need more than 6 sessions before moving onto a maintenance plan.
Not sure what your skin needs? DM to book your SkinBase Hydro consultation. 🌟
#businessname #skinbasehydro #businesslocation
How Often Should I Have SkinBase Hydro? 🤔
When having a course of SkinBase Hydro treatments, appointments are usually spaced every 2–4 weeks. This gives your skin time to benefit from each treatment and prepare for the next one, helping you get the best from your course.
Your exact treatment plan will depend on your skin concerns, goals and how your skin responds, so we can recommend the best schedule for you during your consultation. 🤍
After your course, monthly maintenance treatments can help keep your skin looking fresh, hydrated and glowing.
DM to book your SkinBase Hydro consultation. 🌟
#businessname #skinbasehydro #businesslocation
Do you need a course of SkinBase Hydro? 💧
We recommend booking a course rather than only having single treatments if you have specific skin concerns you want to work on, such as congestion, fine lines and wrinkles or pigmentation.
A course of Hydro treatments gives us the opportunity to work consistently on your skin, personalise each session with the targeted serums and build your results over time.
Most clients benefit from a course of 3-6 treatments, followed by monthly maintenance to keep skin looking fresh, hydrated and glowing. 🤍
Ready to start your skin journey? DM us to book your SkinBase Hydro consultation today.
#businessname #businesslocation #skinbasehydro #skinbasefacial
Want to see what SkinBase Hydro can really do for your skin? 👀
While one treatment is perfect for an instant glow, a mini course of 3 gives us the chance to build on your results without committing to a longer treatment plan.
With regular treatments, we can focus on concerns such as dullness, dehydration, or uneven tone.
Hydro treatments are usually recommended every 2-4 weeks, making a mini course a great way to refresh your skin and start seeing consistent improvements. 💧
Ready to get started? Ask us about booking your SkinBase Hydro mini course today.
#businessname #skinbasehydro #businesslocation
Why Book a One-Off SkinBase Hydro Session?
Looking for an instant hydration boost? 🌟
A one-off SkinBase Hydro treatment is a great option if your skin is feeling dull, dry, tired or in need of a glow.
The treatment uses a gentle peel and targeted serums to cleanse, exfoliate, hydrate and revitalise the skin, helping your complexion feel smoother, fresher and more radiant from the very first session.
It is perfect before a special occasion or simply when your skin needs a little extra care. 🤍
Ready for your glow boost? DM us to book your SkinBase Hydro treatment today.
#businessname #skinbasehydro #businesslocation
Who Is SkinBase Hydro For? 💧
SkinBase Hydro is a luxurious, non-invasive facial designed to refresh, hydrate and revitalise the skin, with no downtime.
It is ideal for:
🌿 Congested, oily or acne-prone skin
💧 Dry, dehydrated or dull skin
✨ Ageing or tired-looking skin
🤍 Sensitive skin
⏰ Busy clients who want results in as little as 30 minutes
With a range of serums, Hydro can be tailored to your skin concerns and goals. DM us to book your SkinBase consultation. 🌟
#businessname #skinbasehydro #businesslocation
Why Should I Have SkinBase Hydro? 💧
Does your skin feel dull or in need of a hydration boost? 🤍
Over time, dead skin cells, congestion and dehydration can leave the skin looking tired, uneven or lacking radiance.
The SkinBase Hydro treatment helps to cleanse, exfoliate, hydrate and revitalise the skin using a gentle peel and a targeted serum. 🤩
It is a great treatment if you want to refresh your complexion, boost your glow, improve the appearance of texture or give your skin the hydration it needs.
Ready for fresh skin? ➡️ Book your SkinBase Hydro consultation today.
#businessname #skinbasefacial #skinbasehydro #businesslocation
Want to get the best from your SkinBase Hydro treatment? 🤍
After your treatment, your skin may feel fresher, smoother and more hydrated, but it is still important to follow the correct aftercare advice.
As Hydro includes exfoliation with a gentle peel, your skin may be more sensitive for a short time afterwards.
🌟 Keep your skin well moisturised, drink plenty of water and apply SPF daily.
🌟 Avoid active ingredients, harsh exfoliants, sunbeds and excessive heat for 72 hours after your treatment.
We’ll give you all the aftercare advice you need at your appointment so you can enjoy your fresh, glowing results. 🤍
DM us or comment below to book your SkinBase Hydro treatment today.
#businessname #skinbasefacial #skinbasehydro #businesslocation