The good news is that a few focused weeks of microdermabrasion marketing can help you rebuild awareness, spark fresh interest and excitement, and remind clients why MD is one of the most versatile treatments on your menu.

Microdermabrasion Relaunch

This is where a microdermabrasion relaunch comes in. Instead of waiting for clients to remember the treatment themselves, a relaunch gives you a clear reason to talk about MD again. You can showcase the benefits and encourage clients to book.

It does not need to be complicated or time-consuming, it simply needs to be consistent.

14 Day Microdermabrasion Relaunch Plan

Over the next 14 days, the aim is to put microdermabrasion back in front of your clients in a focused, intentional way. You will:

• Reintroduce the treatment
• Remind clients who it is for
• Highlight the fabulous MD results
• Promote the benefits clearly
• Create a simple booking opportunity.

Think of it as a reset. You can rebuild awareness and give your treatment the visibility it needs to generate interest, while also boosting your confidence with the treatment.

Week 1: Rebuild Awareness

The first week of your relaunch should focus on visibility and education. Your clients may not know that you offer Microdermabrasion, or may have forgotten. Those who do know may not fully understand what it can help with.

This is your opportunity to reintroduce the treatment and remind them why it is such a valuable option.

During week one, keep it simple. Both online and offline you can talk about what microdermabrasion is, who it is suitable for and why clients may benefit from booking. Use social media posts, stories, emails, text messages and conversations to make the treatment visible again.

Remember: your aim is not to overwhelm clients with information. It is to make them think: “That sounds like what my skin needs.”

Day 1: Reintroduce Microdermabrasion

Start with a clear reminder that the treatment is available. Keep this simple and confident. You do not need to over-explain the treatment on day one. The goal is simply to put MD back on your client’s radar.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 1 of your relaunch.

You could also share a photo of your machine, your treatment room, or your SkinBase certificate.

Day 1: Post Idea & Caption

Did you know I offer SkinBase Microdermabrasion? 🌿

This professional exfoliating facial is perfect for clients who want skin that feels smoother and looks fresher.

If your skin has been feeling dull or congested, you’re noticing more signs of ageing, or it is simply in need of a reset, this could be the treatment for you.

Comment ‘Glow’ below or DM for more information. 🤍

#businessname #microdermabrasion #businesslocation

Day 2: Talk About Skin Concerns

On day two, focus on the problems clients recognise in their own skin.

You could talk about dull skin, congestion, pigmentation, fine lines and wrinkles… think about what might attract your clients the most.

This type of content works well because it helps clients self-identify. They may not know they want microdermabrasion, but they do know they want their skin to be healthier.

Below are several social posts (download them in the attachments) and captions that you can copy and paste for Day 2 of your relaunch.

Choose the skin concern most relevant for your business, or spread all 4 posts out throughout the week.

Day 2: Post Ideas & Captions

For Dull Skin:

Is your skin looking dull or tired? 🤍

SkinBase Microdermabrasion is a great treatment for refreshing the skin when it feels in need of a boost.

By gently removing the build-up of dead skin cells from the surface, MD helps reveal skin that feels smoother, fresher and brighter.

Perfect if you want that clean, fresh-faced feeling again. 🤩

Comment below ⬇️ or message me to book a microdermabrasion consultation.

#businessname #microdermabrasion #dullskin #businesslocation

For Ageing Skin:

Starting to notice fine lines, deeper wrinkles or changes in skin texture? 👀

SkinBase Microdermabrasion is a fantastic treatment to support smoother, youthful skin.

By deeply exfoliating the surface, MD helps refine the look and feel of the skin, making it a great option for clients who want their complexion to appear more refreshed.

Ready to work towards your skin goals? Comment below or message me to book. 🤍

#businessname #microdermabrasion #ageingskin #businesslocation

For Oily, Congested Skin:

Does your skin feel oily and congested, with bumps or breakouts? 🤔

SkinBase Microdermabrasion can help refresh congested skin by gently exfoliating and removing any build-up of dead skin cells and impurities that clog the pores. Skin is left feeling cleaner and more refined. 🤍

Perfect if you need a boost of confidence or your skin needs a proper reset.

Comment below ⬇️ or message me to book a microdermabrasion consultation.

#businessname #microdermabrasion #congestedskin #businesslocation

For Pigmentation:

Noticing uneven skin tone, pigmentation or dark spots? 🤍

SkinBase Microdermabrasion is a great treatment for refreshing the skin’s surface and improving the look of uneven tone over time.

By gently removing the build-up of dead skin cells, MD helps exfoliate away discolouration, so the skin can appear brighter and more radiant.

A course of treatments is ideal if pigmentation is one of your main skin concerns, message me to book your microdermabrasion consultation. 🤩

#businessname #microdermabrasion #pigmentation #businesslocation

Day 2: Instagram Story

While discussing skin concerns on day 2, you could also share some relevant treatment before and after images on your story. Encourage follower engagement with question boxes such as ‘do you want some more information about SkinBase Microdermabrasion’.

Day 3: Explain the Treatment Experience

One of the barriers to clients booking a treatment is uncertainty. You can remove this and help clients feel comfortable enough to book in by explaining what happens during the appointment.

It is best to explain the treatment in a simple, client-friendly way. Avoid making it sound too technical or intimidating.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 3 of your relaunch.

Day 3: Post Idea & Caption

What’s Involved in a Microdermabrasion Treatment? 🌿

Microdermabrasion is a quick, comfortable facial. You’ll feel completely relaxed and pampered as a wand delivers a fine stream of crystals over the skin. 🤍

After the treatment, moisturiser and spf will be applied to replenish and protect your new, refreshed complexion.

If you would like some more information about the Microdermabrasion treatment, or to go ahead with a consultation, comment below or send us a message. ☺️

#businessname #microdermabrasion #businesslocation

Day 3: Reel

Another great way to remove uncertainty is by showing clients what happens during treatment by posting a treatment video. For extra visibility - share this to your story too!

Day 4: Promote the Instant Skin Refresh

Microdermabrasion is a great treatment to promote because clients often love how their skin feels immediately afterwards. So, day four should focus on this instant fresh-skin feeling.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 4 of your relaunch.

Day 4: Post Idea & Caption

Want an instant Skin Refresh? 🤩

One of the reasons that our clients love microdermabrasion is because of the post-treatment freshness.

If your skin feels dull, dry or like it has lost its glow, MD is a fantastic way to rejuvenate your complexion.

Comment ‘skin refresh’ below or DM us for some more information. 🤍

#businessname #skinrefresh #microdermabrasion #businesslocation

Day 4: Instagram Story

You could also use stories to ask a simple question, such as: ‘Does your skin need a refresh?’ with the answer options of: ****Yes / Definitely.

Polls and question boxes are a great tool because they encourage interaction and give you a reason to follow up with interested clients.

Day 5: Introduce Microdermabrasion Courses

Start shifting the focus from a single session to a treatment plan.

A one-off treatment is a great boost for the skin, particularly before an event, but the best results are achieved through a course of treatments. As microdermabrasion is progressive, a course can help clients work towards more specific skin goals. This is important for your business because courses help improve retention and give clients a reason to return.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 5 of your relaunch.

Day 5: Post Idea & Caption

Trying to fit better skin into your busy schedule? It’s not a problem. 🤩

We recommend Microdermabrasion treatments every 7-10 days, which means you can book in once a week, sit back, relax and let us work our magic.

A course allows us to work progressively on your skin goals, and you can get right back to your day post-treatment! How convenient is that?

Comment below or DM us to start your Microdermabrasion journey. 🤍

#businessname #skinrefresh #microdermabrasion #businesslocation

Day 5: Instagram Story

Day 5 is also a great time to share before and after images on your Instagram story, to show potential clients the benefits of having a full course of treatments. Encourage follower engagement with questions such as ‘Are you ready to start your skin journey’.

Day 6: Share Your Relaunch Offer

By day six, your clients have been introduced to Microdermabrasion or reminded that you offer it. So, now it is time to give them a clear reason to take action.

A relaunch offer is useful because it creates fresh excitement and encourages clients who have been thinking about booking to finally commit.

Your offer does not need to heavily discount the treatment. The aim is not to reduce the value of microdermabrasion, but to create a simple booking incentive. E.g. Book 5 treatments get 6th free, £10 off your first treatment, Free Daily Repair and Protect cream when you book a course.

The offer should be easy to understand and easy to book.

Top Tip: decide on your offer on day 1, so you can mention it to anyone who expresses an interest on other posts/in salon.

Below is a social post (download it in the attachments) and a caption that you can copy and paste for Day 6 of your relaunch.

Day 6: Post Idea & Caption

Microdermabrasion Offer 🌟

To celebrate the relaunch of SkinBase Microdermabrasion in the salon, I am offering [insert offer] for a limited time.

This is perfect if your skin is in need of a fresh start.

Appointments are limited. Comment below or message me to book your skin reset. 🤍

#businessname #skinreset #microdermabrasion #businesslocation

Day 6: Instagram Story

Share your relaunch offer wherever you can to make sure clients don’t miss it. On your story, you could also remind potential clients of the Transformation of the Year competition - which they will be eligible to enter if they have a course of treatments. Who doesn’t want to win a Caribbean Holiday? 🌴☀️

Day 7: Reengage Previous Clients

Day seven is all about personal follow-up.

Make a list of clients who have previously had microdermabrasion, asked about it or may benefit from it based on their skin concerns. Include anyone who has enquired this week that you haven’t already gotten back. Then send a friendly message, such as:

Hi [Name], I hope you’re well. I’m currently relaunching my SkinBase Microdermabrasion treatments and thought of you. It’s a great time to refresh your skin as I have an offer for [insert offer]. Would you like me to send you the available appointments?

You can adapt this message and make it more personal depending on your relationship with the client and what you know about them/their skin.

You can also reach out to clients who previously completed a course of treatments if relevant:

Hi [Name], I hope you’re well. I was looking back at your SkinBase Microdermabrasion treatments and thought it could be a great time to get you booked in for a maintenance appointment. It’s perfect for keeping your skin smooth and healthy. Would you like me to send over my availability?

You can also encourage previous clients to ‘reclaim their glow’ with the social post below.

Day 7: Post Idea & Caption

Ready to reclaim your glow? ✨

If life got busy and your skin appointments slipped, let this be your reminder to prioritise your glow.

MD is perfect for refreshing dull, damaged or congested-looking skin, helping it feel cleaner and brighter.

Let’s get your skin feeling fresh again!

Message me to book your Microdermabrasion appointment. 🤍

#businessname #glowingskin #microdermabrasion #businesslocation

Week 2: Convert Interest Into Bookings

The second week of your relaunch should move from awareness to action. By now, your clients have seen several reminders about microdermabrasion, so your focus should be on encouraging bookings, following up with warm leads and giving clients a clear reason to take the next step.

This week, make sure you are talking about appointment availability, relaunch spaces, courses and maintenance. Do not just assume clients know how to book - make it clear!

Day 8: Answer a Common Question

FAQs are great for removing hesitation. Choose a question that clients often ask before booking and answer it clearly.

Below are several social posts (download them in the attachments) and captions that you can copy and paste for Day 8 of your relaunch. Use them all throughout the week or choose your favourite.

Day 8: Post Ideas & Captions

For example:

How Often Should I Have Microdermabrasion? 🤔

For best results, we recommend a course of SkinBase Microdermabrasion, with treatments around every 7–10 days. This allows us to work progressively on your skin goals.

Once your course is complete, monthly maintenance treatments are a great way to keep your skin feeling smooth, fresh and healthy-looking.

Message me to start your microdermabrasion course. 🤍

#businessname #microdermabrasion #businesslocation

Is Microdermabrasion Painful? 🤔

No, SkinBase Microdermabrasion is not painful. It is a comfortable, non-invasive treatment which can be adjusted to suit your skin and your areas of concern.

Most clients describe it as a deep exfoliation feeling, and love how clean, smooth and refreshed their skin feels afterwards. 🤍

Message me or comment below if you have any more questions or would like to book your MD appointment. 🤩

#businessname #microdermabrasion #businesslocation

Is Microdermabrasion Suitable For My Skin? 🤔

SkinBase MD is a versatile treatment that is suitable for a range of skin tones, types and concerns.

Tackle issues such as fine lines, dullness, congestion, texture, and pigmentation to achieve your skin goals. 🤍

Before your treatment, we will look at your skin, discuss your concerns and make sure MD is the right option for you.

Comment below or message me to book your consultation. 🌿

#businessname #microdermabrasion #businesslocation

Other useful FAQs include:

• Can I wear makeup after microdermabrasion?
• Do I need a course or just one treatment?
• How long does a microdermabrasion treatment take?
• Is there any downtime after microdermabrasion?
• Can I have microdermabrasion before an event?
  

Day 9: Reintroduce Yourself As The MD Therapist

By day nine, your clients have seen plenty of information about microdermabrasion. Now it is time to bring the focus back to you as the therapist.

Clients are not just choosing a treatment, they are choosing the person they trust with their skin. A therapist reintroduction post helps remind clients who you are, what you offer and why they can feel confident booking with you.

Use this day to share a photo or reel of yourself. Include in the caption/video:

• A bit about you/your business
• Why you love offering microdermabrasion
• The skin concerns you enjoy helping clients with
• What clients can expect when they book an appointment with you

This type of post is especially useful if you have new followers, lapsed clients or people who have been engaging with your content but have not booked yet. It makes your marketing feel more personal and helps build trust.

Day 10: Share Social Proof

Social proof helps clients trust the treatment. If you have your own before and after photos, client feedback or testimonials, use them. If not, use the before and afters/testimonials from the Transformation of the Year competition.

Day 10: Post Idea & Caption

Client love for SkinBase Microdermabrasion. 🤍

There is nothing better than hearing how much a client loves their skin after MD.

“[Insert testimonial here]”

Microdermabrasion is a fantastic treatment for anyone who want to rejuvenate their skin. If you have been thinking about booking, let this be your sign. 🌟

Message me to find out more about the limited time relaunch offer and book in. 🌿

#businessname #microdermabrasion #clienttestimonial #businesslocation

A testimonial is a powerful way to build trust because it shows potential clients that real people have enjoyed the treatment and felt happy with their skin afterwards.

Day 11: Create Urgency

Day eleven should give clients a reason to act now rather than leaving it for later. Highlight limited appointment slots, your relaunch offer, and the deadline for booking in!

Day 11: Post Idea & Caption

Last Few Microdermabrasion Slots Left ‼️

I have limited microdermabrasion relaunch appointments left, don’t miss out on the special offer.

If your skin is in need of a reset, message me today to secure your appointment. 🤍

#businessname #microdermabrasion #businesslocation

Day 11: Instagram Story

Showcase your appointment slots on your story with a question box: ‘are you ready to start your Microdermabrasion journey’ and the answers ‘yes / need some more information’

Day 12: Follow Up Warm Leads

By this point, you will have people who have liked posts, watched stories, replied to polls, commented or asked questions. These are warm leads, and they are more likely to book than someone who has not engaged at all.

You don’t have to wait for them to come back to you. Life is busy and they may have forgotten. Now is the time to follow up politely.

You could send:

Hi [Name], I noticed you were interested in my microdermabrasion post/reel/story, so I thought I’d message you directly. It’s a great treatment if your skin is feeling tired or in need of a refresh. I have a few relaunch appointments and an offer available, would you like the details?

A friendly follow-up can make all the difference. Many clients are interested but need a little prompt to take the next step.

Day 12: Carousel Post Idea & Caption

 

It’s not just a facial… 🤍

If you need:

💜 A confidence boost

💜 A fresh start for your skin routine

💜 A moment to pause

Then a SkinBase Microdermabrasion Facial is the perfect option…

Comment below or message me to book your consultation. 🌿

#businessname #microdermabrasion #businesslocation

Day 13: Remove any Final Booking Barriers

By day thirteen, your clients have seen plenty of reminders about microdermabrasion. If they are still interested but have not booked yet, they may simply need reassurance.

Use this day to remove any final booking barrier. Invite clients to ask questions if they are unsure whether microdermabrasion is right for their skin. Make this easy by creating a space for a Q&A.

This is also a great opportunity to remind clients that they do not need to know exactly what they need before they book. That is what you are there for. You can assess their skin, listen to their concerns and recommend the most suitable treatment plan during the consultation. They just need to take the first step.

Day 13: Post Idea & Caption

Ask Me Anything. 🤩

If you’re still wondering if the SkinBase Microdermabrasion treatment is right for you, ask me any questions you may have by commenting below ⬇️ (or by DM if you prefer).

Remember, you do not need to know exactly what your skin needs before booking, that is what your consultation is for. We will talk through your skin, your concerns and your goals, so I can guide you towards the best option for you.

#businessname #microdermabrasion #businesslocation 

Day 14: Final Booking Push

The final day should bring the relaunch together and create one last clear booking opportunity.

By this point, you have spent two weeks reintroducing microdermabrasion, explaining the benefits, answering questions, sharing reassurance and reminding clients why MD is worth booking.

Remind clients about your relaunch offer. Let them know that the offer is coming to an end, spaces are limited and this is their final chance to book at the relaunch rate. The aim is to create urgency without sounding pushy.

Day 14: Post Idea & Caption

Last chance to book the Microdermabrasion relaunch offer. ✨

If your skin has been feeling dull or congested, you want to tackle signs of sun damage, or you’re noticing ageing, this is your reminder to book your SkinBase MD appointment.

[insert offer here]

This limited-time offer is the perfect opportunity to get your skin back into routine and enjoy that fresher post-treatment feeling.

Spaces are limited. Message me today to secure your Microdermabrasion consultation.

#businessname #microdermabrasionoffer #businesslocation

You can also send a final reminder to anyone who asked for details but has not booked yet. For example:

Hi [Name], I just wanted to send a quick reminder that my microdermabrasion relaunch appointments are almost full. Would you like me to save you a space?

Keep it friendly and helpful. The goal is to make booking feel easy, not pressured.

Make the Most of Your Relaunch

For the best results, do not rely on social media alone. A strong relaunch uses every client touchpoint available.

During the 14 days, you can also:

• Send an email or text to your client list
• Recommend MD to suitable clients during other appointments
• Ask happy clients for reviews or feedback
• Add microdermabrasion back onto your booking link
• Rebook clients before they leave the salon
• Use your Transformation of the Year book in salon
• Feature MD posters/leaflets/information
  

Keep Going After the 14 Days

Your relaunch should not stop completely after day fourteen. The aim is to rebuild momentum, but consistency is what keeps bookings coming in.

Once your relaunch is complete, continue mentioning microdermabrasion regularly. Add it into your weekly content, recommend it during consultations and keep talking about maintenance appointments. You do not have to promote it every day, but it should not disappear from your marketing.

Knowledge Base Microdermabrasion Marketing

Each month, the knowledge base is updated with a relevant marketing article and promotional images that you can download and use across your social media. Don’t forget to use these to keep MD visible across your business.

Recent Marketing Support:

MD Relaunch:

Remember: a quiet treatment does not always need replacing. Sometimes, it simply needs to be seen again.

With a clear offer, consistent content and confident follow-up, your SkinBase Microdermabrasion treatment can become visible, exciting and bookable again.

Good Luck!