SkinBase Promotional Day Marketing Ideas

What is a promotional day?

24 hours of opportunity where you can offer as many treatments as you like with no treatment charges. It’s the perfect chance to introduce your services, attract new clients, and get course bookings rolling. Here's how to make the absolute most of it!

Why Promotional Days Work

Promotional days are a powerful way to show off what your SkinBase machine can do, but it’s important to approach them strategically. Offering treatments for free or at a reduced price can sometimes cause clients to undervalue the service - so it’s key to present the day as an exclusive event, not a discount giveaway.

Think of it as a launchpad for transformation -not just one-off treatments, but the beginning of a journey. Guide your clients into seeing the day as Day 1 of their skincare investment.

Marketing Ideas

1. New Season, New Skin

Whatever the season, people love fresh starts. Whether it’s New Year, post-summer recovery, or a spring glow-up, tap into the spirit of renewal. Market your promotional day as the first step to better skin. Frame it around lifestyle goals - radiant skin for an event, clearer skin for confidence, or simply a fresh feeling for the season ahead.

💡 Encourage course bookings as the “next step” to achieving their goals.

2. Self-Care Celebration / Valentine’s-Style Event

Whether it's around Valentine’s Day or not, the message of self-love and skincare as self-care is always relevant. Position your event as a chance for clients to treat themselves, or even gift a treatment to someone they care about.

💡 Consider offering a bonus (like a free Daily Repair & Protect product or treatment add-on) for those who book a course on the day.

3. Bring a Friend Offer

Encourage your regulars to bring someone new. Market the day as a fun, social pamper day -perfect for friends or family members to experience treatments together.

💡 Offer 50% off their next treatment if they bring someone new, or a free consultation for both if they book together.

4. Skin Concern Solutions Day

Position the day around real skincare concerns: ageing, pigmentation, acne, unwanted hair, etc. Offer free consultations, bundle packages, or special rates for those who commit to a course on the day.

💡 Tailor promotional messaging around confidence, transformation, and long-term benefits.

Top Tips for a Successful Promotional Day

• Keep the “free” part under wraps – clients don’t need to know the treatment is cost-free for you.
• Take deposits to reduce no-shows.
• Have a waitlist and patch-test clients early to ensure you're fully booked and ready. - Just telling people you will have a waiting list for those who didn’t secure a spot will add to the FOMO!
• Prepare take-home aftercare leaflets and emphasise follow-up care on the day.

Maximise Treatment Variety

Remember, SkinBase machines are incredibly versatile:

• Use Microdermabrasion for hands, feet, back, or even a pre-mani/pedi polish.
• Collagen Lift can treat the décolletage, arms, or knees.
• IPL is brilliant for precise treatments like beard sculpting or targeted pigmentation.

💡 Got both Microdermabrasion and Collagen Lift? Promote the Collagen Lift ULTIMATE - the perfect combined introduction for clients.

Shout About It on Social Media

Social platforms are your best friend here. Build hype:

• Share a countdown leading up to the day.
• Post before & afters, treatment clips, or client reactions throughout the day.
• Use stories, reels, and even live videos to showcase what’s happening in real time.

💡 Create a sense of urgency and exclusivity- limited slots, one day only!

Use Existing Before & After Images

Don’t forget about your marketing materials. SkinBase has a library of Transformation of the Year entries from previous years – use these to show what’s possible.

💡 These are available in the Knowledge Base

Don’t Forget to Follow Up

After the event, reach out to every client:

• Ask how their skin feels.
• Recommend next steps based on their concerns.
• Offer aftercare reminders and helpful tips.
• Encourage them to book in again and highlight your course options.

💡 This personal touch builds loyalty and turns a one-off visit into a long-term client.

Let your promotional day be more than just a calendar slot -  turn it into a buzz-worthy event that starts a skincare transformation journey for your clients and a brilliant business boost for you. 💥