To ensure you hit the ground running, we have resources & guidance to support you every step of the way.
Time spent launching your treatment now will be time well spent.
To set yourself up for success, use this time to get set up and familiarise yourself with SkinBase.
If you haven’t already, create your SkinBase account by filling in your details on the card link sent by the team. This ensures you are ready to go, and your new Microdermabrasion machine will be allocated to you ready for dispatch! If you can’t find the link or are having problems, contact the team on +1 (844) 209-2005 and they will be happy to help.
The first thing you will receive from us, before your machine arrives is your promotional pack. This contains physical marketing, including leaflets and posters, that you can use in your business to start attracting attention to your new treatment.
If you haven’t looked at your promotional pack yet, get it out and starting using it!
If you are reading this, you have already found the Knowledge Base!
For digital marketing, and support for all things SkinBase, the Knowledge Base is the place to be. It is designed to make your life easier, with everything you need on your SkinBase journey in one place. As well as helpful articles like this one, you can find:
Being part of SkinBase means you’re never alone. If you haven’t done already, join our exclusive Facebook group to connect with our private community of over 3000 skincare professionals. The group is a friendly, supportive space where you can ask questions, find inspiration, get advice, access updates directly from SkinBase and enter the Transformation of the Year competition.
Request to join the group here: https://www.facebook.com/groups/skinbase/
Do not wait until your machine arrives to start talking about Microdermabrasion. A few weeks before the start of your two week free trial with your Microdermabrasion machine is the ideal time to start promoting the treatment. Your free trial starts the day after your training, so the more preparation you do pre-training, the stronger your launch will be.
Before your training, your goal is to let clients know that something exciting is coming soon and encourage them to register their interest. Your existing clients are your warmest audience and are often the easiest people to convert into bookings.
Use the resources in your promotional pack to grab client’s attention, and start mentioning Microdermabrasion during appointments. To support this, if you work with other people, make sure everyone in your business knows that the treatment is coming, and that they understand the basics of MD.
You can also begin posting teaser content on social media, sending messages to your client list and creating a waiting list for those launch appointments in your free trial.
“Something exciting is coming to the salon soon… 👀”
“Get ready for smoother, brighter, fresher-looking skin. 🤍”
“SkinBase Microdermabrasion is launching soon. Message us to join the waiting list. 🌟”
“We’re introducing a new results-driven facial. Ask us about it at your next appointment to get first access. 🤍”
Remember, a new treatment does not sell itself! It needs visibility, consistency, and confidence behind it. The therapists that perform the best with their SkinBase machines are the ones who are always talking about their treatments, both on and offline. So, don’t be afraid to shout about it - if you are excited about your new launch, your clients will be too.
Mention your new Microdermabrasion treatment in stories, posts, reels, and then mention it again! One post isn’t a launch, and the more you post, the more people will see it. Use the social posts in the attachments below to get started.
Building interest before your training means you are not starting from scratch when your free trial begins. If you carried out 12 treatments per week during your trial, you could potentially generate $3,600 in revenue before paying us a cent (Based on a $150 treatment) while also building a queue of returning clients to support the treatment’s long-term success in your business.
The first 2 weeks with your machine are also a valuable chance to practice, build confidence and start seeing results.
Your free trial gives you the opportunity to use the machine for 2 weeks without paying any treatment fees. So, we recommend offering a limited time discount to promote your new treatment and create a buzz about the facial!
Popular offers include:
If you opt for the $20 off offer, remember the idea is to ask the client if they would like to purchase a course of treatments after their first treatment. A course of treatments will allow clients to achieve the best results, while also allowing you to retain them as clients for the duration of their course.
“You can already see a lovely fresh glow from today’s treatment. If you’d like to work more consistently on your skin, I’d recommend booking a course so we can build your results.”
“Your first treatment is a great introduction, but a course will give us the best chance to focus on your skin goals.”
“Would you like to book your next treatment now so we can keep your results progressing?”
Make sure you send reminders out to clients in the run up to your launch to ensure they are aware of the treatment and the offer and don’t miss out. You can remind clients via social media too!
Pricing is an important part of your launch. SkinBase Microdermabrasion is a results-driven treatment and should be priced with confidence.
When deciding on an introductory offer for your new MD treatment, make sure you are already certain on your pricing for after your trial. It is completely normal to feel cautious about pricing when you are introducing something new, but our biggest tip is to charge what you are worth!
If your introductory offer is too low, the treatment may be positioned as low value to clients, and you will find it very difficult to raise prices after your trial. In our experience, those who charge too cheaply for the treatment are the ones who struggle to make the treatment work, and are the most likely to send the machine back.
So, when setting your prices, make sure you are covering all of your costs and making the treatment commercially worthwhile for your business. A strong, sustainable business isn’t built on being the cheapest. It’s built on delivering value and being paid fairly.
The average price for a half hour MD treatment is $125-250, and we recommend you don’t charge any less than this for the treatment. If you could get just 10% of your clients to have the treatment, imagine how that could improve profits in your business.
If you choose to do a 60 minute, luxury facial, common additions include face masks and massages. You can usually increase your pricing up to 50% compared to the 30 minute facial.
If you promote in the weeks leading up to your trial, that’s fabulous, but don’t stop promoting! During your 2 week free trial, post about your experience, make treatment videos, post your client’s before and after images (with consent), share client feedback, remind followers of your offer and any availability, and keep the momentum going.
Don’t let your promotional activity stop once your trial is over either. Keep sharing results, answering client questions and posting educational content. Continue speaking to every suitable client about the treatment and keep encouraging courses and maintenance appointments.
The Knowledge Base is regularly updated with promotional posts that you can use to keep the conversation going. Get started with the Frequently Asked Questions social posts in the attachments and find captions you can copy & paste below.
“Your skincare is a big commitment, and you should make an informed decision. Let us help you make the right one with the answers to all of your Microdermabrasion questions…”
What Is Microdermabrasion? 👀
Have you heard about Microdermabrasion but aren’t quite sure what it is?
Microdermabrasion is a safe, controlled treatment that intensely exfoliates and resurfaces the skin. It works by removing dead skin cells from the outer layer of the skin, helping to reveal a smoother, fresher and healthier-looking complexion. 🤩
It is a great treatment if your skin is looking dull, tired, congested or uneven, and it can be tailored to suit your individual skin type and concerns.
Ready to reveal your glow? DM us to book your SkinBase Microdermabrasion consultation today. 🌟
#businessname #microdermabrasion #businesslocation
Have you seen the before-and-after pictures and want to know what SkinBase Microdermabrasion is and how it works? We’ve got the answers. 🤍
Microdermabrasion is a non-surgical treatment that gently exfoliates and resurfaces the skin. It helps to reveal a smoother, fresher and healthier-looking complexion.
DM us or comment below to begin your skin transformation. 🤩
#businessname #skinbasemicrodermabrasion #microdermabrasionfacial #businesslocation
Microdermabrasion Benefits. 🌟
If you are interested in our new treatment launch, you are probably wondering how it will help your skin.
Microdermabrasion is popular because it can help improve the appearance of skin and tackles a range of skin concerns in a non-invasive way. The treatment settings are adjustable, so we can tailor the treatment to individual skin types, concerns and goals.
During your consultation, we will discuss your skin and decide on the best treatment plan for you.
DM us or comment ‘Microdermabrasion’ below to start the conversion. ⬇️
#businessname #businesslocation #microdermabrasionbenefits #healthyskin
What does Microdermabrasion treat? 👀
Microdermabrasion is a fantastic facial, but it can also be used to treat areas across the body.
Want a SkinBase Facial? Worried about signs of ageing on your hands? Feeling self-conscious about getting your feet out in the sun? 🤍
Speak to us about your skin concerns and we can recommend the best treatment area for you.
DM us or comment ‘Microdermabrasion’ below to start the conversion. ⬇️
#businessname #businesslocation #microdermabrasion #skinbasefacial
Too impatient to wait for results? You’re in luck. 🤩
From the very first Microdermabrasion treatment, your skin can look fresher and healthier.
For a longer lasting transformation, we recommend booking a course of treatments.
A course allows us to build your results over time and tailor each treatment to your skin’s progress.
DM us to get started or comment ‘Microdermabrasion’ below to start the conversion. ⬇️
#businessname #businesslocation #microdermabrasion #skinbasefacial
Trying to fit Microdermabrasion into your busy schedule? We get it, and it’s not a problem. 🤍
We recommend Microdermabrasion treatments every 7-10 days, which means you can book in once a week, sit back, relax and let us work our magic.
Sessions are also around 30 minutes long, so you can pop in, rejuvenate your skin, and get right back to your day! How convenient is that?
DM us or comment ‘Microdermabrasion’ below to start the conversion. ⬇️
#businessname #businesslocation #microdermabrasion #skinbasefacial
Do you need a course of Microdermabrasion? 👀
We recommend booking a course rather than only having single treatments because the best transformations are achieved over time.
A course of Microdermabrasion treatments gives us the opportunity to work consistently on your skin and build visible results.
Booking a course also means you can enter the SkinBase Transformation of the Year competition - with a Caribbean holiday up for grabs for the best transformation! 🌴☀️
New skin and a Caribbean holiday - what’s not to love?
DM us to start your skin journey, or comment ‘holiday’ below to start the conversion. ⬇️
#businessname #businesslocation #microdermabrasion #winaholiday
Want to see what Microdermabrasion can really do for your skin? 👀
While one treatment is perfect for an instant refresh, a mini course of 3 gives us the chance to build on your results, without committing to a full course. With regular treatments, we can work more consistently on concerns such as dullness, uneven texture, congestion and lack of radiance.
Microdermabrasion treatments are usually recommended every 7-10 days, making a mini course a great way to kick-start your skin transformation. 🤍
Ready to reveal smoother, fresher, healthier-looking skin? Ask us about booking your SkinBase Microdermabrasion mini course today.
#businessname #skinbasefacial #microdermabrasion #businesslocation
Looking for an instant skin refresh? 🌟
A one off Microdermabrasion treatment is a great option if your skin is feeling dull, tired or in need of a boost. The treatment gently exfoliates and resurfaces the skin, helping to reveal a smoother, fresher and healthier-looking complexion from the very first session.
It is perfect before a special occasion, holiday, night out or simply when your skin needs a little extra glow. 🤍
Ready for your skin reset? DM us to book your SkinBase Microdermabrasion treatment today.
#businessname #skinbasefacial #microdermabrasion #businesslocation
Wondering if Microdermabrasion is right for your skin? 🤔
Microdermabrasion is a great treatment for anyone wanting smoother, fresher and healthier-looking skin. It can help improve the appearance of dullness, uneven texture, congestion, dry patches, fine lines and lack of radiance.
The treatment settings are adjustable, so during your consultation we can tailor your Microdermabrasion treatment to suit your individual skin type, concerns and goals.
Ready to find out if Microdermabrasion is right for you? Book your SkinBase consultation today. 🤍
#businessname #skinbasefacial #microdermabrasion #businesslocation
Does your skin feel dull, tired or in need of a refresh? 🤍
Over time, dead skin cells can build up on the surface of the skin, leaving it looking uneven, congested or lacking radiance.
The SkinBase Microdermabrasion treatment combats this by gently exfoliating the skin, helping to reveal a smoother, healthier-looking complexion. 🤩
It is a great treatment if you want to brighten your skin, improve the appearance of texture, or give your complexion a fresh start.
Ready to reveal your glow? ➡️ Book your SkinBase Microdermabrasion consultation today.
#businessname #skinbasefacial #microdermabrasion #businesslocation
Want to get the best from your Microdermabrasion treatment?
After your treatment, your skin may feel fresher and appear more radiant, but it is important to follow the correct aftercare advice. As Microdermabrasion deeply exfoliates the skin, your complexion may be more sensitive to the elements for a short time afterwards.
🌟 Keep your skin well moisturised, drink plenty of water and apply SPF regularly.
🌟 Avoid active ingredients, harsh exfoliants, sunbeds and excessive heat for 72 hours after your treatment. We’ll give you all the aftercare advice you need at your appointment so you can enjoy your fresh, healthy-looking glow. 🤍
DM us or comment below to book your SkinBase Microdermabrasion treatment today.
#businessname #skinbasefacial #microdermabrasion #businesslocation