Use the correct portrait post/size for both reels and posts.
If you use another therapist's images, be sure to tag them!
Take before and after pictures in the same light.
Ensure that your photos are clear and not blurry.
Mention which treatment AND brand you are using in posts.
Hashtag your location.
Tag us properly onto the picture of the post (refer to the guide*).
Stick to your branded colours unless reposting our content.
Use hashtags that accurately describe the post.
Use at least a couple of emojis to please the algorithm.
Include a Call To Action – encourage people to get in touch to book.
Don’t include email/website links directly in Instagram posts – direct followers to the bio.
Post regularly, ideally three times per week, and engage/support others.
Know your audience and use the appropriate tone when writing captions.
*Refer to the guide in the knowledge base for additional marketing information.