Wedding season is approaching fast, and now is the perfect time to position your business as the go-to destination for glowing, flawless skin! From engagement celebrations to honeymoon touch-ups, every stage of the wedding journey offers a chance to attract new clients.
Wedding season generally runs between May and October in the UK, with a peak of popularity at the height of summer, between June and August.
From pre-wedding to post-wedding, there are a variety of opportunities to provide targeted, personalised treatments that cater to every part of the journey, and every individual involved.
By designing the perfect wedding season skincare journey that:
(1) encompasses each of these important events
(2) targets key members of the wedding party
You can reach lots of potential clients, regardless of the stage they are at, and enhance their wedding prep!
Key Events: Engagement Party, Engagement Photoshoot, Starting Wedding Planning, Showing off the Ring! Also, any client-specific events that they have upcoming.
Target Audience: Newly engaged Brides & Grooms.
Marketing Focus: Initial Skin Prep for Engagement Phase events. In-depth consultations. Creating that ‘engagement glow’ and planning ahead for treating long-term skin concerns/achieving long-term goals. Hand/nail care to complement the ring e.g. Microdermabrasion Manicure.
In the engagement phase, clients want to glow at their engagement party. They want perfect hands to show off their ring and a radiant complexion for their engagement photos. With the range of SkinBase Treatments available to you, you can give them this.
Tip: Don’t forget, men want to look good on the big day too!
With ample time before the big day, you can offer your clients an in-depth consultation, and find out what their wedding skincare goals are. They have time to reduce unwanted hair with SkinBase IPL, banish acne with SkinBase Microdermabrasion, smooth ageing skin with Collagen Lift, or achieve brighter skin with SkinBase Hydro.
Key Events: Dress/Suit Shopping, Venue Tours, Wedding Party Selection, Bridesmaids Proposals. Also, any client-specific events that they have upcoming.
Target Audience: Brides, Grooms, Individuals in the Wedding Party: e.g. Maid of Honour, Best Man, Mother of Bride/Groom
Marketing Focus: Continuing Bridal/Groom Skin Prep, Wedding Party Transformations. In-depth consultations. Dress-ready skin e.g. treating bacne, unwanted body hair. Group pampering sessions.
At the 12 months-to-go mark, body treatments will be in demand, as dress and suit shopping begins. Brides will be looking to achieve smooth, unblemished skin so they can say yes to the dress! As the wedding party is selected, and the bridesmaid ‘proposals’ occur, you can extend your wedding season marketing to the Maid of Honour, the Best Man, and the Mothers too.
Tip: When planning a wedding, couples will be looking for evidence that they are choosing the best services. This applies to their skincare too, so don't just tell them how good your treatments are, show them with the Transformation of the Year competition!
Key Events: Wedding fitness begins, dress fittings, pre-wedding activities/bonding, and invitations are sent out. Also, any client-specific events that they have upcoming.
Target Audience: Brides, Grooms, Wedding Party Individuals
Marketing Focus: Continuing Bridal/Groom Skin Prep, Continuing Wedding Party Skin Prep. Body Treatments e.g. CL for Sculpting, Duo treatments e.g. couples facials for those engaged, bride and mother of bride, groom and best man, bride and maid of honour.
Often, individuals coming up to their wedding will start a workout routine around the 9-month mark, to achieve realistic, gradual changes. Introducing Collagen Lift alongside a healthy lifestyle is a great way to maximise results. If you do not offer SkinBase Collagen Lift, all SkinBase Treatments are versatile and can be used across the body to banish skin concerns. So, any SkinBase offering can result in picture-perfect skin.
To get started with SkinBase Collagen Lift, call the office on 01782 770810 or download your free brochure here.
• The “Collagen Lift Bridal Sculpting” Package
Key Events: Bride makeup/hair trials, wedding party makeup/hair trials, and wedding planning/prep continues. Also, any client-specific events that they have upcoming.
Target Audience: Brides, Grooms, Wedding Party Individuals, Wedding Guests
Marketing Focus: Continuing Bridal/Groom Skin Prep, Continuing Wedding Party Skin Prep, and Intense Wedding Guest Skin Prep.
With 6 months to go, clients will be organising hair and makeup trials as the wedding planning continues. Wedding invites will have been received, and clients with specific skin concerns will be looking to get started with a skincare plan.Everyone knows the best makeup look is the one with a flawless base. So, encourage clients to invest in a course of resurfacing treatments, such as the SkinBase MD or SkinBase Hydro, to achieve a smooth base.
Tip: The FREE SkinBase 10 Key Habits Guide is a great way to get your engaged clients thinking about their skin. The habits are great tips to keep the body and the skin healthy during the pre-wedding phase.
Key Events: Hen/Stag parties, finalising wedding planning & details, wedding guest prep begins e.g. finding an outfit, thinking about their skin glow. Also, any client-specific events that they have upcoming. Wedding stress intensifies as the big day gets closer.
Target Audience: Brides, Grooms, Wedding Party Individuals, Wedding Guests
Marketing Focus: Continuing Bridal/Groom Skin Prep, Continuing Wedding Party Skin Prep, and General Wedding Guest Skin Prep. Pre & Post Hen/Stag Party Skin Rejuvenation/Recovery. Destress treatments.
12 weeks before the big day, clients may be feeling stress and nerves, which could impact their skin. Offer a relaxing, ‘final fixes’ course of treatment to keep complexions glowing until the wedding. Pre-wedding events, such as a hen party, may also contribute to the need for skin recovery. Wedding guests with fairly healthy skin may be looking to achieve a boost at this point too.
Key Events: Final prep for everyone - Brides, Grooms, Wedding Party & Wedding Guests.
Target Audience: Everyone: Brides, Grooms, Wedding Party Individuals, Wedding Guests
Marketing Focus: Last minute prep, helping skin to remain healthy, treating any last minute skin concerns that may have arisen.
The ultimate pre-wedding prep begins 1 month before the big day. The clients you have been seeing since their engagement began may be looking for one last skin boost, to maintain the perfect complexion on their wedding day. Those in the wedding party, and those simply attending as guests may be requiring last-minute prep too. As the range of SkinBase treatments are non-surgical and non-invasive, you can continue helping clients glow in the final month, with no downtime necessary! This is also a great opportunity for wedding parties, offer a “Pre-Wedding Party Facial” to help everyone feel relaxed and pampered.
Key Events: Last minute skincare for those who need an instant glow, emergency bridal fixes, pre-wedding pampering.
Target Audience: Last minute brides/grooms/guests etc.
Marketing Focus: Quick skin fixes. Hydration, soothing and gentle treatments. Sun protection awareness for upcoming honeymoon.
With only a week until the big day, you can offer quick facials that leave your clients glowing. Busy, stressed brides in the week leading up to their big day will love an express relaxation treatment. Luckily, all of our fabulous facials can be completed in as little as 30 minutes. For last-minute wedding prep, sell your retail products, and promote skin rescue products for any unexpected skin issues that could pop up before the wedding.
Key Events: Post-wedding Skin Relaxation & The Honeymoon! Potential Jet Lag, Sun Damage, etc.
Target Audience: Brides, Grooms, Honeymooners
Marketing Focus: Post-wedding skin rejuvenation. Pre-Honeymoon skin boost, Post-Honeymoon skin repair. Unwanted hair top-up session. Long-term skin maintenance - transition into loyal client post-wedding season.
During wedding season, we know that you are very busy attracting new clients using all of our wedding season marketing tips. So, don’t let this hard work go to waste. Your honeymoon phase marketing should ultimately lead to client retention. Though the wedding may be over, it does not mean their skin journey has to be. Rebalance their skin post-holiday with a hydration SkinBase Hydro treatment. Tackle any sun damage with the SkinBase IPL system.
There are many ways you can keep clients coming back. Find out more in our post-wedding season client retention article over on the Knowledge Base.
Here are some more tips to remember when focusing on your Wedding Season marketing.
It’s really important to get your customers booked in for a course, rather than just a single session. As you know, that’s the key to getting the best improvements for clients. When you’re talking to brides or making marketing content for them, make sure to clearly explain this. They’ll be thinking about healthy habits, e.g. diet and exercise routines, in the run-up to the big day, so explain that skincare and beauty treatments work in exactly the same way.
Brides-to-be are always shopping around, partly to look for the best deals on all the things they need, but also because many of us love wedding stuff, and it’s actually really fun! So it shouldn’t be hard for you to find brides to market your services to. Here are just a few places and methods:
Here are a few links to some of our previous blogs around relevant topics, feel free to copy and edit these to use in your own marketing messages.
Download Our 10 Key Habits Guide
A Guide to Your Pre-Wedding Skin Transformation