Acne can be a major source of embarrassment or shame for sufferers, which emphasises the need for open, honest conversations.
Now is the time to get proactive and start those discussions. Acne can be a sensitive topic, but it’s also an opportunity to truly change lives. Approach it with empathy, positivity, and confidence in the results you can achieve with your IPL treatments.
Top Tip: Use The Festive Season!
The IPL acne event may be happening in January, but the festive seasonis a great time to get talking to your clients to get them booked in!
Health goals are often set in January, as the new year provides us with the “fresh start” effect. Clients in the new year will have a strong desire to become their best self yet.
Acne is one of the most common skin concerns worldwide, affecting people of all ages and backgrounds. This means the potential market for IPL acne treatments is incredibly broad, offering a huge opportunity to attract new clients and make a real difference.
With NO IPL acne usage charges in January, it’s a great opportunity to do good and grow your business. Offer a few reduced-price case study courses of treatments to different acne ‘client personas’. For example: a teenager, a peri-menopausal woman experiencing adult flare-ups, or a busy professional with stress-related breakouts.
You’ll help them rediscover their confidence while creating transformations that allow you to showcase the genuine power of IPL treatments & attract future clients.
By building acne client persona case studies throughout January, it will allow you to gain a deeper understanding of your audience. While acne is incredibly common, no two clients experience it in the same way. Different age groups, lifestyles, and hormonal stages bring unique triggers, concerns, and emotional challenges. By identifying shared patterns and individual needs, you can refine your consultations, tailor your content to truly resonate with acne sufferers, and deliver more effective treatments that lead to visible results and lasting client satisfaction. And the best part? Treat as many IPL acne clients as you want to without paying any usage charges!
As well as considering acne client personas, you can also think about theclient journey. Using the journey, particularly the first 3 stages, is a great wayto attract IPL Acne clients and maximise your business.
The awareness stage is all about helping potential clients discover your business and understand that IPL acne treatments could be a solution to their skin concerns. At this point, your goal isn’t to sell, it’s to educate, reassure, and build trust.
Many acne sufferers feel frustrated, embarrassed, or even hopeless about theirskin. Your role is to offer clarity and hope by providing valuable, educationalcontent that answers their questions and challenges common misconceptions.
For example: explain how IPL acne treatments work, debunk any acne/IPL myths, and show real results + testimonials.
By openly starting conversations and addressing these topics, you help to remove barriers that prevent clients from seeking treatment. This approach not only supports your audience emotionally but also strengthens your credibility, positioning you as a trusted expert in acne solutions.
Remember: this stage is all about alleviating pain points and offering understanding, not encouraging immediate bookings. By offering genuine value, you lay the foundation for long-term trust that will carry clients into the next stage: consideration.
There are lots of social posts that you can use to promote the IPL Acne event in the 'attachments' below. You can also copy and paste any wording from the SkinBase Blog, direct your clients to the SkinBase Acne Skin Conditions Hub and share the SkinBase Acne Guide.
The consultation is one of the most powerful tools you have when working with acne-prone clients. Many of these clients arrive feeling embarrassed or discouraged, so creating a safe, welcoming environment from the very first conversation is key to building trust, particularly for an advanced skin treatment such as SkinBase IPL.
The consultation ensures suitability for the treatment, while also providing an opportunity for you to position yourself as a expert, setting the tone for a supportive and effective treatment journey.
Within the 1-to-1 situation, you can also reinforce the client journey. Educate the client to dispel any misconceptions that may be preventing them from committing to a decision. Answer any questions that clients may have, and let them get a feel for the treatment by performing a patch test.
Once potential clients are aware of IPL acne treatments, the next step is tohelp them decide whether it’s the right option for them. During this stage, clients are actively researching and comparing treatments, while asking questions like: Will this work for me? Can I trust this therapist? Is it worth the investment?
Your role is to continue offering education, reassurance, and personal connection to help them feel confident in choosing you.
At this point, acne sufferers are cautiously optimistic. They want to believe their skin can get better, but need reassurance and clarity. Personalised consultations, honest advice, and patch tests help bridge that gap between curiosity and commitment.
By maintaining transparency and empathy, and showing genuine interest in their skin journey, you’ll encourage them to move confidently into the Decision stage.
Managing expectations is essential for building trust and long-term satisfaction. Be open and honest from the start about what IPL acne treatments can achieve, how many sessions are typically required, and the gradual nature of results. Set realistic goals based on each client’s skin type and severity, and avoid overpromising outcomes.
Clear, consistent communication helps clients feel informed and reassured throughout their journey, reducing the risk of disappointment and reinforcing your professionalism.
By aligning expectations early, you empower clients to appreciate steady progress and remain motivated through their full course of treatments.
The decision stage is where interest turns into action, so it’s time to convert curiosity into bookings.
Your clients are ready to commit to the treatment, but small uncertainties can still hold them back. Transparency, simplicity, and reassurance are crucial.
The best way for your clients to achieve the most effective results, particularly for acne, is through a consistent course of treatments.
The Transformation of the Year competition is a great tool to encourage your clients to book a course of treatments - they could win a Caribbean Holiday!
The 2026 competition will be launching in January, so don’t forget to talk about the competition with all of your clients! Let them see the before and after images, hear the client testimonials, and get excited about the potential prizes!
Remember, we have lots of resources to help you with your Marketing!
Here are a few links to some of our previous blogs around the topic of IPL.
SkinBase Intense Pulsed Light for Acne
Remember, you can copy and paste any wording from any of these resources to use in your own posts!