The secret to growth on Instagram right now is video content. However, it is not easy to curate the perfect Instagram Reel strategy if you don't know where to begin!
Reels can be up to 3 minutes long now (2025), and they are an amazing way to increase your reach and gain more exposure on Instagram. Reels have their own tab within Instagram, so they are widely discoverable by anyone - not just your followers.
Our most viewed reel is a Microdermabrasion Pedicure 🦶🏻 with 50,800 views!
Top Tips -
- It is important to understand the best time to post reels. Find out when your target audience are most active on social media and do it then! Generally early mornings and evenings are the best time to post.
- It is also important to note that the Instagram algorithm deprioritises content that is clearly from another platform - so remove any watermarks (e.g. TikTok, CapCut) before posting.
- The secret to growth on Instagram right now is video content. However, it is not easy to curate the perfect Instagram Reel strategy if you don't know where to begin!
- Reels can be up to 3 minutes long, and they are an amazing way to increase your reach and gain more exposure on Instagram. Reels have their own tab within Instagram, so they are widely discoverable by anyone - not just your followers.
- Try to create or share reels which are portrait rather than landscape so there are no bands of black above or below your reel.
Check out the reel tutorial in the attachments!