June is Acne Awareness Month. There is no better time to start a conversation about blemish-prone skin. Acne is a common skin concern, particularly among adolescents and young adults, so there is certainly an audience for helpful, supportive skincare advice. Offer those consultations, advise your clients and promote your SkinBase treatments for oily, congested and blemish-prone skin.

Start The Conversation

Acne and blemish-prone skin are incredibly common. However, they can be a major source of embarrassment or shame for some people. This emphasises the need for open, honest conversations about common skin concerns, potential triggers, skincare routines and suitable professional treatment options. Starting a discussion with your clients, both online and offline, is a great way to create a supportive dialogue and help clients feel more confident seeking advice.

Bust The Myths

Despite it being so common, blemish-prone skin is often misunderstood due to widespread misconceptions. The easiest way to support your clients is to share helpful, accurate skincare information. Make it known that a consistent skincare routine, healthy lifestyle habits and suitable professional treatments can all play a role in supporting clearer-looking, more balanced skin.

 

SkinBase Acne Resources

At SkinBase, we have a wealth of resources to make educating your clients and having conversations about blemish-prone skin even easier for you.

The Ultimate Guide to Acne

We have collated helpful information for your clients in one handy guide. Packed full of skincare knowledge and practical tips, the Ultimate Guide to Acne can support clients who want to better understand blemish-prone skin this June. You can download it right now for free and pass the link on to clients so they can download it too. Featuring information on different types of acne, SkinBase treatment options and lifestyle tips, the guide will help keep you and your clients informed and confident when discussing acne-prone and blemish-prone skin.

Bonus: The SkinBase Acne Hub

Over on the website, you will find a range of blogs discussing acne, post-blemish marks and uneven texture within the Skin Conditions hub. This is a great resource for clients who may be trying to learn more about their skin, and for you to use too. Remember, you can copy and paste any suitable wording to use in your own posts when starting those skincare conversations. This content is for you to use and share, so don’t miss out!

Supporting Acne-Prone Clients

Read on for our best tips and professional SkinBase options for clients with blemish-prone skin.

The Consultation

At SkinBase, we believe the consultation is one of the most powerful tools you have when supporting clients with congested skin. These clients may arrive feeling embarrassed or discouraged, so creating a safe, welcoming environment from the very first conversation is key to building trust. A thorough consultation also gives you the opportunity to manage client expectations, explaining how your non-surgical SkinBase treatments may support the appearance of clearer, more balanced skin, and any visible results clients can realistically expect. You can also emphasise the importance of commitment to the full skincare journey. It’s your chance to position yourself as a supportive expert and sets the tone for an honest and effective treatment journey.

SkinBase Options for Blemish-Prone Skin

After a consultation, SkinBase Hydro, IPL or Microdermabrasion may be a clear direction for your client.

SkinBase Hydro

SkinBase Hydro is our latest option for oily, congested and blemish-prone skin, combining the exfoliating benefits of a peel containing a blend of AHAs and BHAs with a Clarifying serum.

Clarifying Serum

The clarifying serum has a variety of effective, calming ingredients that work to help skin look clearer and feel balanced, including:

• Niacinamide: supports blemish-prone skin by helping to improve the appearance of uneven tone and texture, balance the look of excess oil and support the skin barrier.
• Citric Acid: to support gentle exfoliation and help reveal fresher-looking skin.
• Arnica Montana Flower Extract: traditionally used in skincare to help comfort the skin
  

SkinBase Microdermabrasion

In a time of skincare trends and new treatments, SkinBase Microdermabrasion remains a popular professional option for clients concerned with congestion, dullness, uneven texture and blemish-prone skin.

MD Dual Action: Exfoliation & Vacuum

During a Microdermabrasion treatment, a stream of non-allergenic crystals exfoliates the skin and resurfaces the epidermis. A vacuum action then helps remove dead skin cells and surface debris. This dual action helps skin feel smoother and look fresher and more refined.

If you want to offer both SkinBase Hydro and Microdermabrasion treatments with just 1 machine and 1 weekly minimum fee, get in touch with the office on 01782 770810 to get started.

SkinBase IPL for Acne

SkinBase Intense Pulsed Light (IPL) treatments may be suitable for clients concerned with the appearance of blemish-prone skin, uneven tone, visible redness and post-blemish marks. During treatment, light is delivered in a series of short pulses to help improve the overall appearance of the skin and support a clearer-looking, more balanced complexion.

SkinBase Marketing Tips

• Know Your Audience:  while blemish-prone skin is an incredibly common concern, it affects people differently. Tailor your marketing messages for the different client segments you may be targeting. For example, you may choose different messaging and imagery for younger clients with oily or congested skin compared with clients experiencing changes in their skin during perimenopause or menopause.
• Leverage Visual Proof: use suitable before and after images from the Transformation of the Year competition to show clients concerned with blemish-prone skin, congestion or post-blemish marks how they can improve the appearance of their complexion. Use videos and reels of you performing SkinBase treatments to help potential clients understand the treatment experience, so they feel more informed and confident about booking.
• Incentivise Action: offer a limited number of free skin consultations or patch tests for clients concerned with oily, congested or blemish-prone skin, to encourage those considering a professional treatment to get started. You could further incentivise clients to book a course by offering a limited-time promotion, such as 10% off a course when they book during their consultation.
  

Course Booking

Regardless of which SkinBase treatment is most appropriate for your client, remember that a consistent course of treatments is often recommended to help achieve the best visible results.

• Use the excellent before and after pictures available from the SkinBase Transformation of the Year Competition to show clients the visible improvements that can be achieved with a course of treatments, such as a clearer-looking, smoother and more balanced complexion.

You could also offer promotions to encourage course booking. Try to focus on upgrades and add-ons, rather than discounting. Clients concerned with blemish-prone skin are often willing to invest in their complexion, and “cheap” services may be off-putting. A free treatment when booking 6+ treatments is an effective way to encourage course bookings without making the treatment seem cheap.

If you would prefer, you could offer a free skincare product when booking a course instead, such as a free SkinBase Hydration Max moisturiser. This is a great incentive and also highlights the importance of a consistent skincare routine to your clients.

Aftercare for Blemish-Prone Skin

As a SkinBase Therapist, you have a vital role in supporting clients beyond the treatment room. By combining professional SkinBase treatments with personalised aftercare advice, you can help clients maintain a consistent skincare routine and support the appearance of clearer, smoother and more balanced skin between treatments and beyond.

Professional Recommendations

Don’t miss an opportunity to offer further advice to clients concerned with oily, congested or blemish-prone skin. They have come to you for professional guidance and want to feel more confident in their complexion. They may need to adapt their home care routine and may welcome recommendations for products that complement their in-salon treatments. Do not forget to cross-sell relevant services or recommend retail products that support their skincare goals and help them get the most from their SkinBase journey.

• If you would like to retail the SkinBase Essentials range, you can call the office on 01782 770810 to order more products.

Healthy Habits

As well as product recommendations, encouraging healthy habits such as consistent skincare, a balanced diet, adequate hydration and stress management can also support your client’s overall skincare journey. As a SkinBase therapist, your guidance in these areas reinforces your role as a trusted skincare professional and shows clients that you’re invested in helping them feel confident in their skin. This well-rounded support can help clients stay committed to their routine and work towards visible, longer-term improvements in the appearance of their complexion.

SkinBase Resources

Use the resources we have available to start an Acne Awareness Month conversation with your followers and clients.

• The Ultimate Guide to Acne
• The SkinBase Blog
• The Acne & Acne Scarring Hub
• The SkinBase Knowledge Base

Remember, you can copy and paste any wording from any of these resources to use in your own posts.