TOTY 2025 Theme Calendar

TOTY 2025 Theme Calendar





Theme Calendar 



January

Theme: Longevity 

Definition: a long duration of individual life


Content Focus : 

Body Treatments. Skin/Lifestyle overhaul to aid transformation. Therapists who have taken an overall holistic approach to the client’s treatment plan. New year’s rejuvenation, new me, healthy living, etc. Holistic approaches to client skincare. How therapists are encouraging clients to maximise treatment results; exercise, diet, skincare. 


Client Education: Healthy Habits guide, Collagen Lift Guide. Longevity Pillars



February

Theme: Love

Definition: a strong positive emotion of regard


Content Focus : 

Strong client testimonials, how they have tackled skin concerns and love the skin they are in. Embracing who you are, non-invasive treatments to build confidence and self-love. Hydro.

 

Client Education: Hydro guide. Customised skincare (on the blog). 


March

Theme: Renewal

Definition: To improve and bring back life 


Content Focus : 

Spring skin renewal, bringing life back into the skin as we enter the new season. boosting collagen, exfoliating impurities, Microdermabrasion, vascular concerns. Stretch marks. Treatment results for skin with reduced elasticity and firmness.


Client Education: Microdermabrasion guide



April

Theme: Glow

Definition: skin that looks healthy, radiant and “alive”.



Content Focus :  

Bridal. Glowing skin. Treatments to give skin a radiant glow. Glowing skin post-winter, a bridal glow for wedding season, banishing dull/tired skin. Bridal party skin transformations. National Feet week: MD Pedicures. 

 

Client Education:  10 Key Habits Guide 


 

May

Theme: Bloom

Definition: a flourishing, healthy condition; the time or period of greatest health and beauty.


Content Focus :

Women’s health week, clients blooming into the best version of themselves as spring continues and with summer on the horizon. Skin affected by hormonal issues. Menopause, PCOS, rosacea, spot breakouts. Peri-menopausal, menopausal (looking more at menopause specifically later in the year), comedones, open pores. Treatments for fine lines and wrinkles.


Client Education: Menstrual guide 



June

Theme: Heal

Definition: to restore to health.

 

Content Focus : 

Acne treatments. Healing client’s acne and acne scarring. Uneven skin texture. Importance of understanding acne prone skin and taking a holistic approach. Father’s Day. Men taking care of their skin. 


Client Education: Acne guide



 

July

Theme: Radiance

Definition: happiness, beauty, or good health that you can see in someone's face.

 

Content Focus : 

Rejuvenating skin treatments. Sun damaged skin.  Importance of sun protection. Radiance = youthful glow client’s are achieving when combatting signs of ageing skin, the sun is one of the biggest causes of ageing skin, to maintain a radiant complexion need to prevent sun damage. Skin-firming results. Results for improving the appearance of fine lines and wrinkles. 

 

Client Education: Ageing skin guide



August

Theme: Illuminate 

Definition: to make something brighter.

 

Content Focus: 

Pigmentation. Age spots, melasma, uneven skin tone. Therapists treating  client’s skin to tackle pigmentation issues.

 

 Client Education: Pigmentation guide




September

Theme: Empower

Definition: to make someone stronger and more confident.

 

Content Focus : 

IPL Hair. Unwanted or excess hair concerns, PCOS. Autumn skin transition. Skincare awareness month.  Empowering treatments in September - particularly IPL hair treatments. Client testimonials; feeling empowered and confident. Collagen Lift - Redefining Natural Contours to feel confident. 


Client Education: IPL Guide 



October

Theme: Transform

Definition: to change the appearance of something or someone.

 

Content Focus : 

Menopause related skin concerns. Menopausal clients investing in themselves can transform their lives and massively improve their quality of living, mitigate symptoms. Therapists helping clients navigate the changes to their skin during menopause.  

 

Client Education:  Menopause guide




November

Theme: Refine

Definition: to improve something by making small changes.

 

Content Focus: 

Male client results. Men’s health awareness month & International Men’s Day. Dull & tired skin. Party ready skin. Winter skincare. 


Client Education: Dull & tired skin guide


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