Theme Calendar
January
Theme: Longevity
Definition: a long duration of individual life
Content Focus :
Body Treatments. Skin/Lifestyle overhaul to aid transformation. Therapists who have taken an overall holistic approach to the client’s treatment plan. New year’s rejuvenation, new me, healthy living, etc. Holistic approaches to client skincare. How therapists are encouraging clients to maximise treatment results; exercise, diet, skincare.
Client Education: Healthy Habits guide, Collagen Lift Guide. Longevity Pillars
February
Theme: Love
Definition: a strong positive emotion of regard
Content Focus :
Strong client testimonials, how they have tackled skin concerns and love the skin they are in. Embracing who you are, non-invasive treatments to build confidence and self-love. Hydro.
Client Education: Hydro guide. Customised skincare (on the blog).
March
Theme: Renewal
Definition: To improve and bring back life
Content Focus :
Spring skin renewal, bringing life back into the skin as we enter the new season. boosting collagen, exfoliating impurities, Microdermabrasion, vascular concerns. Stretch marks. Treatment results for skin with reduced elasticity and firmness.
Client Education: Microdermabrasion guide
April
Theme: Glow
Definition: skin that looks healthy, radiant and “alive”.
Content Focus :
Bridal. Glowing skin. Treatments to give skin a radiant glow. Glowing skin post-winter, a bridal glow for wedding season, banishing dull/tired skin. Bridal party skin transformations. National Feet week: MD Pedicures.
Client Education: 10 Key Habits Guide
May
Theme: Bloom
Definition: a flourishing, healthy condition; the time or period of greatest health and beauty.
Content Focus :
Women’s health week, clients blooming into the best version of themselves as spring continues and with summer on the horizon. Skin affected by hormonal issues. Menopause, PCOS, rosacea, spot breakouts. Peri-menopausal, menopausal (looking more at menopause specifically later in the year), comedones, open pores. Treatments for fine lines and wrinkles.
Client Education: Menstrual guide
June
Theme: Heal
Definition: to restore to health.
Content Focus :
Acne treatments. Healing client’s acne and acne scarring. Uneven skin texture. Importance of understanding acne prone skin and taking a holistic approach. Father’s Day. Men taking care of their skin.
Client Education: Acne guide
July
Theme: Radiance
Definition: happiness, beauty, or good health that you can see in someone's face.
Content Focus :
Rejuvenating skin treatments. Sun damaged skin. Importance of sun protection. Radiance = youthful glow client’s are achieving when combatting signs of ageing skin, the sun is one of the biggest causes of ageing skin, to maintain a radiant complexion need to prevent sun damage. Skin-firming results. Results for improving the appearance of fine lines and wrinkles.
Client Education: Ageing skin guide
August
Theme: Illuminate
Definition: to make something brighter.
Content Focus:
Pigmentation. Age spots, melasma, uneven skin tone. Therapists treating client’s skin to tackle pigmentation issues.
Client Education: Pigmentation guide
September
Theme: Empower
Definition: to make someone stronger and more confident.
Content Focus :
IPL Hair. Unwanted or excess hair concerns, PCOS. Autumn skin transition. Skincare awareness month. Empowering treatments in September - particularly IPL hair treatments. Client testimonials; feeling empowered and confident. Collagen Lift - Redefining Natural Contours to feel confident.
Client Education: IPL Guide
October
Theme: Transform
Definition: to change the appearance of something or someone.
Content Focus :
Menopause related skin concerns. Menopausal clients investing in themselves can transform their lives and massively improve their quality of living, mitigate symptoms. Therapists helping clients navigate the changes to their skin during menopause.
Client Education: Menopause guide
November
Theme: Refine
Definition: to improve something by making small changes.
Content Focus:
Male client results. Men’s health awareness month & International Men’s Day. Dull & tired skin. Party ready skin. Winter skincare.
Client Education: Dull & tired skin guide