How do I promote this without making it sound like MD isn’t good?

Promoting Hydro without diminishing the benefits of microdermabrasion involves highlighting the unique advantages of each treatment and emphasising how they can complement each other to address various skin concerns effectively. Here's how you could approach it:

• Highlight the Unique Benefits:
• Emphasise that SkinBase Hydro offers a gentle exfoliation option that is suitable for clients with sensitive skin or those seeking a more nourishing treatment.
• Mention the hydrating and rejuvenating ingredients incorporated into the Hydro treatment, each serum offers different benefits.
• Acknowledge the effectiveness of microdermabrasion for deeper exfoliation and targeting specific skin concerns like acne scars or uneven texture.
• Emphasise Complementary Use:
• Stress that neither treatment is better or worse, but rather they serve different purposes depending on the client's needs.
• Recommend alternating between Hydro and microdermabrasion treatments to provide a comprehensive approach to skincare.
• Suggest mixing both treatments in a customised skincare plan, remember looking after your client’s skin is a long term process and both treatments can have their place. Hydro can focus on nourishing the skin while microdermabrasion targets specific concerns and a deeper exfoliation when needed.
• Tailor Recommendations to Individual Needs:
• Offer personalised skincare consultations to assess each client's skin type, concerns, and treatment goals. The treatment plan can incorporate both treatments.

By highlighting the unique benefits of both Hydro and microdermabrasion and demonstrating how they can work together harmoniously, you can promote Hydro without diminishing the value of microdermabrasion. Ultimately, it's about offering a diverse range of treatments to cater to each client's individual skincare needs.

How to choose between an MD and Hydro treatment?

When considering the best facial treatment for your client’s skincare needs, it's essential to understand the distinct benefits of both microdermabrasion and SkinBase Hydro. Microdermabrasion is a mechanical exfoliation that resurfaces the skin, effectively addressing concerns like acne scars, fine lines, and uneven texture by removing dead skin cells. On the other hand, SkinBase Hydro offers a gentler approach, utilising the machine’s vacuum action and high spec skincare formulations to exfoliate, nourish and hydrate the skin. 

Microdermabrasion provides intensive exfoliation, SkinBase Hydro  focuses on hydration and overall skin health through the infusion of actives and botanicals. Ultimately, the choice between the two depends on your client’s specific skincare goals and preferences, and both treatments can be integrated into a comprehensive skincare regimen to achieve optimal results.

What do I say if my clients ask how does it compare to Hydrafacial?

Everyone has heard of Hydrafacial, they are a big global brand with a huge marketing budget (which is why there is a huge price tag attached too!). This is going to be the treatment that springs to mind when you say ‘Hydro’ so it’s about how you explain what the SkinBase Hydro treatment will be like. Remember you are your client’s trusted therapist and they trust you to offer treatments that will help promote skin health and keep their skin in great condition. 

Both the SkinBase Hydro treatment and the Hydrafacial work in a similar way, and are very much about the ingredients used during the treatment.

Explain to clients that you are partnered with SkinBase for other treatments and know and trust the brand which is why you have chosen to offer this Hydro treatment over others. Trust is really important with clients and we hope you trust that we have developed formulations that will benefit your clients and the skin. We have extensively tested the products and are confident that your clients are going to love them! 

The SkinBase Hydro treatments can be personalised to address your client’s individual skin concerns and combines a gentle peel with serums containing active ingredients and botanicals to exfoliate, rejuvenate and nourish the skin. Applied using vacuum action, these ingredients are delivered more effectively into the skin and the vacuum action stimulates blood flow and lymphatic drainage, promoting detoxification and improving circulation.  Our treatment focuses on promoting skin health and radiance by effectively exfoliating, hydrating, and nourishing the skin.

How do the ingredients in SkinBase Hydro treatments benefit the skin?

Each Hydro treatment will include the Hydro peel. The peel is a great first step in achieving glowing, healthy skin with the SkinBase Hydro treatment and readies the skin for the serums in the personalised step of your client’s Hydro treatment. The peel contains a mix of BHA and AHAs, chemical exfoliants which gently slough away dead skin cells. Here are some of the key ingredients in your peel:

• 1. Salicylic Acid - A versatile beta hydroxy acid (BHA) that penetrates deep into the pores to unclog and exfoliate away dead skin cells. 

• 2. Mandelic Acid - A gentle alpha hydroxy acid (AHA) that activates cell turnover to reveal brighter, clearer skin. 

• 3. Lactic Acid - An exfoliating AHA that promotes the shedding of dead skin cells to soften and smooth the skin. 

• 4. Glycolic Acid - An AHA that exfoliates the skin while maintaining a natural pH balance. 

• 5. Arginine -  A fabulous ingredient that speeds up cell regeneration and boosts collagen production for visibly brighter skin.

When applied with vacuum action, these ingredients, suspended in a water-based serum, penetrate the skin more effectively. The vacuum enhances their absorption and penetration.  The next stage of a Hydro treatment is personalised to your skin concerns and will be determined in consultation with your SkinBase therapist. Let’s take a look at some of the key ingredients and what they are doing.

Renewing Hydro Facial

The renewing facial is the perfect choice if you wish to minimise signs of ageing. Packed full of powerful ingredients perfect for keeping your mature skin healthy and glowing. 

• Hyaluronic Acid - A skincare superstar that occurs naturally within your skin and acts like a sponge - holding up to 1000x its own weight in water. 

• Lactic Acid - A fantastic ingredient that promotes hydration, minimises wrinkles, improves texture and increases the firmness of your skin. 

• Hydrolysed Soybean Extract - Soybean is an unexpected skincare hero as it positively influences moisture balance, filling your wrinkles from within while smoothing and regenerating your complexion. 

• Dimethyl MEA - Derived from Vitamin B, this helper ingredient works wonders on signs of ageing by adding fullness, reducing facial lines, hydrating the skin and strengthening collagen fibres within your skin. 

• Decarboxy Carnosine Hcl - A peptide and humectant with anti-glycation effects, perfect for maintaining collagen levels within your skin while warding off the negative effects of environmental stressors.

When applied using vacuum action, these ingredients are delivered more effectively into the skin, as the vacuum helps to enhance absorption and penetration. Additionally, the vacuum action stimulates blood flow and lymphatic drainage, promoting detoxification and improving circulation. This results in a rejuvenated, hydrated, and radiant complexion, with visible improvements in the signs of ageing such as fine lines, wrinkles, and uneven skin tone.

Brightening Hydro Facial

The brightening facial is the perfect choice if you are suffering with discolouration, pigmentation and texture and want to achieve glowing skin. It contains lots of botanicals to help restore a more even skin appearance and treat pigmentation. 

• Niacinamide - A versatile skincare hero which will renew and restore your skin by tightening pores and diminishing dullness for a more even skin tone. 

• 3-0-Ethyl Ascorbic Acid - A form of Vitamin C that fades hyperpigmentation, provides protection from free radicals and brightens your skin for a more even appearance. 

• Vaccinium Angustifolium(Blueberry) Fruit - Known for its powerful antioxidant benefits, it works on a cellular level and helps to suppress free radicals.

• Willow Bark Extract - Containing natural salicylic acid, helps unclog pores, reduce acne breakouts, and regulate oil production. This promotes clearer, more balanced skin, addressing underlying factors contributing to pigmentation concerns.

• Kojic Acid - Naturally derived with antioxidant, anti-inflammatory and anti-viral properties to prevent the formation of melanin within your skin and treat pigmentation, melasma and dark spots.

• Glycolic Acid - A naturally occurring exfoliant that renews the surface of your skin by shedding dead skin cells. As a water-binding agent, it will also provide your skin with significant hydration. 

• Glycine Soja Oil - A great anti-oxidant and emollient, perfect for smoothing your skin, preventing water loss and fading stubborn pigmentation. 

When applied using vacuum action, these ingredients are delivered more effectively into the skin, as the vacuum helps enhance absorption and penetration. Additionally, the vacuum action stimulates blood flow and lymphatic drainage, aiding in the removal of toxins and promoting detoxification. Overall, this facial treatment can help improve pigmentation irregularities, promote skin renewal, and restore a brighter, more even-toned complexion.

Clarifying Hydro facial

The clarifying facial has a variety of effective, calming ingredients that work to fight breakouts, reduce inflammation and minimise excess oil productions 

• Niacinamide - With anti-inflammatory properties, it renews and restores your acne-prone skin by repairing past damage, minimising sebum production and improving your skin barrier. 

• Barosma Betulina Leaf Extract - A natural ingredient beneficial for acne-prone skin as it regulates excess oils, refines pores and mattifies shine to improve the appearance of your skin. 

• Arnica Montana Flower Extract - With anti-microbial and anti-inflammatory properties, it naturally accelerates tissue healing to quickly clear any breakout symptoms you may have. 

• Arctium Majus Root Extract - Acts as a sebum regulator and skin purifier, while improving the quality and texture of your skin with its skin soothing, astringent properties. 

• Citric Acid - Promotes exfoliation and cell turnover, while restoring moisture to your skin to treat breakouts. 

When applied using a vacuum action, these ingredients penetrate deeper into the skin to address various concerns associated with acne-prone skin, including inflammation, excess oil production, pore congestion, and breakouts. They help to soothe, clarify, and improve the overall health and appearance of the skin, promoting a clearer, more balanced complexion.

Benefits of a facial that uses water-based serums

SkinBase’s water based Hydro serums offer a number of benefits to the skin:

• Lightweight texture 
• Fast absorption 
• Deliver ingredients deeper into the skin
• Deliver intense hydration
• No greasy residue
• Non-comedogenic 
• Lightweight formula ideal for oily and acne prone skin