Taking Before and After Pictures

Quickstart guide for taking before and afters

Some results we see in the group and on people's pages are really good but unfortunately the before and after images let them down. Following our tips will eliminate distractions from your images and achieve the best possible comparison to highlight your great results.

1. Neutral expression. No sad face before, happy face after, keep the expression the same in both pictures, preferably a neutral, mouth closed position.
2. Keep the angle the same in all pictures. It’s much easier to compare two pictures when the positioning is the same. Keep the height and distance at which the pictures are taken the same and ensure the same area of the face is included in the pictures. Use a point of reference to help you ensure the after photo is positioned in the same way.
   
3. Good lighting. Lighting is key and will ensure your images appear in focus. Natural light is best. If you can, position your client near a window, but not with the sun shining directly in. If this isn’t possible use a flash on the camera and have a well-lit room. This will minimise shadows which can make features like wrinkles and scarring appear worse than they are. Try and take the pictures at a similar time of day if you can as well. Get them back on a different day if you need to get the best picture.
4. Client’s appearance. Keep posture the same. Back straight, shoulders back, head facing directly forward. Remove any makeup for the pictures. Hair tied back away from the face, or use a hairband. Wear the same clothing if possible.
5. Background. A clear background, a blank space of wall is ideal, will ensure there are no distractions from the image.
6. Use the same camera. Difference in camera quality can vary wildly, even between phones. Keep to the same phone or camera and the same settings.
7. Focus. Make sure the image is clear and in focus in both pictures. Take a few so you have a few to choose from
8. High resolution images. Some phones will save at a low resolution, make sure you don't have this setting on, you want images as big as possible.
   

So to recap: Neutral expression. Keep the angle the same Good lighting Client’s appearance the same Clear neutral Background Use the same camera Focus - no blurry images! High resolution images

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