The sun is shining, the sandals are out, and the salon is empty? Don’t panic! As your regular clients jet off on holidays and everything slows down for summer, beat the summer slump with SkinBase. This time of year is excellent for taking advantage of seasonal events and targeting new clients. Read on for our top tips to kickstart your Summer Marketing.

Target New Clients

Summer is a great time to bring in some new clientele, as various celebrations and events are happening and clients want to transform. June and July are big months for those celebrating educational achievements, as school leavers attend proms and Universities host summer graduations. 

Prom is a highly anticipated event for teenagers, as it marks the end of an era and the beginning of something new. Seeing their child go to prom is also a big moment for parents, as they wonder where all the time went. While you may not be able to change time, you definitely can turn back the clock on their skin. Offering a special Microdermabrasion promotion for a parent and child is a great way to allow them to spend time together while getting both parties ready to glow in the prom pictures. Microdermabrasion is perfect for treating teen acne as it removes dead skin cells and unclogs pores. MD is also a fantastic choice for more mature skin, as it lessens fine lines and wrinkles in as little as one treatment. Just remember to check the age limit your insurer specifies regarding Microdermabrasion treatments. Though MD is a great treat for skin on those 13+, your insurer may require your clients to be over 18. 

For Graduation preparation, a “bring a friend” promotion could work well to get seats filled up as coursemates get ready to celebrate their achievements together. You can explain to almost graduates how Microdermabrasion is beneficial for more than just the face and get their hands and feet ready for the big day. A Microdermabrasion mani-pedi will be a confidence booster as they walk across the stage in heels or take pictures shaking hands. 

Ensure you find out when these celebrations are happening in your area so you can tailor events and promotions around them. Also, be careful not to discount too heavily, as these new clients will expect similar prices in the future. 

Confidence Boosting Promotions

MD pedicures are also great seasonal promotions for summer as winter shoes go away. After a cold winter of wrapping up, our feet may not be in their best condition, and some people may be embarrassed to get them out. They’ll be looking for the perfect treatment - and the MD pedicure is just that. Use before and after pedicure transformations to assure clients of fantastic results and give them their confidence back.

Feet are not the only thing that we see more of in summer. As the temperature heats up, people will be wearing less and more will be on show. Some may not like the idea of this and will need a little pampering to get them bikini ready. The SkinBase Collagen Lift treatment sculpts, tightens, and tones the body. Offer a free treatment when booking a course of CL and help clients get body confident in time for their holidays.

Staycation Salon

While some clients go off to explore, others prefer to stay closer to home and maybe have a Staycation instead. Busy parents or stressed students may be skipping holidays altogether. For these clients, you could offer a Staycation package. Regardless of their destination, everyone wants the opportunity to feel relaxed and be pampered. Make this happen by turning your salon into a getaway. Have a summery beach window display, offer promotions on seasonal treatments and maybe even throw in a complimentary mocktail with each treatment. Reward busy clients for taking the time to visit your salon. These clients may also be great to offer loyalty cards to, so they can work towards a free treatment. 

Marketing Days

If you know that some days of the week are slower than others, you can turn that into an opportunity. Marketing Days are a great way to turn a slow day around and get clients. For example, if you’re not seeing many customers on a Sunday - turn it into “skincare Sundays”, focus on facials and make it fun! Uneventful Mondays could become Microdermabrasion Mondays. Offer 10% off, and book a full day of Microdermabrasion treatments. 

Sunkissed not Sun Damaged 

It is likely that clients jetting off will be looking to achieve a sunkissed glow. However, if they do not understand the dangers of sun exposure and forget their SPF, sun damage will be more likely. In the weeks prior to holiday booking, remind clients of the importance of UV protection. You could give away SPF samples so that clients want to stock up on your retail products before they go. Highlighting Aloe Vera as a holiday must have is also a good idea, as it is brilliant for soothing summer skin. You could also explain the benefits of IPL Photorejuvenation for sun damaged skin and encourage them to book a course for September - just in case.