So, you’ve made the (excellent) decision to take on the SkinBase Collagen Lift treatment, and now you need to launch it? We’ve got you covered. Also known as ‘The Facelift Facial’, the SkinBase Collagen Lift is a great addition to your treatment list, and your clients will love it. But first, they need to know that you offer it and how it can benefit them. 

Collagen Lift is perfect for tightening, toning, and contouring skin, in a non-invasive way, so clients can avoid puffed-up skin and simply enjoy a SkinBase glow. A growing number of people are choosing to step away from surgery and invest in radio frequency therapy instead for a more natural way to turn back the clock. Collagen Lift is suitable for use on any skin type and can treat a variety of skin concerns. Concerns are not restricted to the face, as the wand can also be used on the body. As a bonus, Collagen Lift results are instant and can last up to 2 years with proper maintenance. 

So, how do you get this message out to clients? 

Before and After Images and Testimonials

The SkinBase Transformation of the Year Competition is happening right now. While therapists and clients are receiving vouchers, awards and certificates, the SkinBase Therapists’ Facebook group is filling up with lots of incredible Before and After images. A picture is worth a thousand words, and these transformations from Collagen Lift are perfect marketing materials to show clients exactly what they could gain from booking a course of treatment. Some Entries also have powerful first-hand testimonials from the SkinBase clients themselves. There is nobody more trustworthy to explain the fabulous benefits of the treatment than those who have already boosted their skin with Collagen Lift. You can find all the before and after resources you need in the Knowledge Base. 

Promotional Launch Offers 

Another way to generate interest in the launch of your new SkinBase machine is to have promotional offers during the launch week and beyond. These can be as generous as a free session when booking multiple or as simple as 10% off their first treatment. However you choose to do it, they are sure to get clients in the door. Remember, the best results will always come from multiple treatments, therefore you should always be encouraging potential clients to book courses.

Social Media 

Social Media, whether you like it or not, is a vital tool when launching a new treatment. You can find Collagen Lift social posts in the attachments to get the word out across your social media pages. Let current clients and potential clients know what is to come by teasing the new treatment to generate excitement. Answering all questions and providing relevant information, such as prices, post-treatment care, and how to book, prior to the launch is a great way to prepare clients and encourage booking from day one. Including location-specific hashtags on Instagram and being active in Facebook groups in your community can also help you gain new local clients with the launch. 

Charge What You’re Worth

Don’t forget, when it comes to pricing you should always charge what you are worth. While you may want to price your new service low initially to attract clients, this may actually be detrimental. When it comes to skincare, lots of clients assume cost represents quality. If you are charging less than the treatment is worth, clients may be cautious about getting the treatment due to a perceived lack of quality. Starting prices low also reduces your flexibility for pricing in the future. Clients who join you during the launch and become loyal customers are not going to be pleased if they have to start paying more. Starting out at a reasonable price that covers your costs and reflects the quality of the treatment is the best way to launch.