Father's Day Marketing

Father's Day Marketing

Father's Day is a hugely untapped market for our treatments and part of the problem is trying to target men with our marketing so they want to try the treatments. Luckily with Father's Day, it's usually the women doing the shopping or the kids but if we want to get men on board with the idea we need to make sure it's appealing to them too.

So we’ve been off and done our research, we’ve looked online, we’ve spoken to some men and this is what we have managed to garner from them….
  • Men are interested in 'power' and looking good.
  • Men shop for what they need ‘now’ not what they might fancy next month.
  • They are very yes or no in their decision making, there's no 'maybe' so the packaging needs to be very clear and direct. Think bold colours, clear messages
  • They prefer to hear the numbers/facts/proof rather than how it will make you feel
  • Treatments that offer long-lasting benefits are more appealing (specific and attainable)

Social Proof - Show The Results

Men like to see results so show them what they could get from the treatments you offer. Here's our quick start guide for taking great before and after pictures:

Quick start guide for taking before and afters
Following our tips will eliminate distractions from your images and achieve the best possible comparison to highlight your great results.

  • Neutral expression. No sad face before, happy face after, keep the expression the same in both pictures, preferably a neutral, mouth closed position.
  • Keep the angle the same in all pictures. It’s much easier to compare two pictures when the positioning is the same. Keep the height and distance at which the pictures are taken the same and ensure the same area of the face is included in the pictures. Use a point of reference to help you ensure the after photo is positioned in the same way.
  • Good lighting. Lighting is key and will ensure your images appear in focus. Natural light is best. If you can, position your client near a window, but not with the sun shining directly in. If this isn’t possible use a flash on the camera and have a well-lit room. This will minimise shadows which can make features like wrinkles and scarring appear worse than they are. Try and take the pictures at a similar time of day if you can.
  • Client’s appearance. Keep posture the same. Back straight, shoulders back, head facing directly forward. Remove any makeup for the pictures. Hair tied back away from the face, or use a hairband. Wear the same clothing if possible.
  • Background. A clear background, a blank space of wall is ideal, will ensure there are no distractions from the image.
  • Use the same camera. Difference in camera quality can vary wildly, even between phones. Keep to the same phone or camera and the same settings.

Father's Day blogs 
Here are a few links to some of our previous blogs around the topic of Father's day, feel free to copy and edit these to use in your own marketing messages. 





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