Acne Awareness Month
Acne Marketing Support
June is Acne Awareness Month, making it the perfect time to offer consultations, advise your clients and promote your acne treatments. Acne is a very common condition, and for some, a major source of embarrassment. Having acne symptoms, such as blackheads or pustules, negatively impacts the confidence of many people. Did you know 95% of people aged between 11 and 30 are affected by acne? You can help!
Start the Conversation
The shame surrounding acne emphasises the need for open, honest conversations about causes, triggers and treatments. Despite acne being so prevalent, it is often a misunderstood skin condition due to widespread misconceptions. The easiest way to combat this is to arm your clients with the correct information. We understand it can be difficult to direct clients in the right direction when there are so many sources available to them. Though you know the best way to treat acne-prone skin, your clients may not. So, at SkinBase we have put together the Ultimate Guide to Acne.
The Ultimate Guide to Acne
To ensure clients understand their problematic skin, and realise the best methods of dealing with it, we have collated all of the information you need in one place. Packed full of knowledge and skincare tips, the new acne guide will play a key part in rejuvenating acne-prone skin this June. You can download it right now for free, and pass the link onto clients so they can download it too. Featuring different types of acne, potential treatments and lifestyle tips, the guide will keep you and your clients informed and in control of acne-prone skin.
Sneak Peak - What is Acne?
Here is a short snippet of the acne guide, so you can see the fab content in store for you:
Acne is a common skin condition with symptoms including spots, excess sebum and hot or painful skin. Almost everybody experiences acne on the face at some point in their lives. Some sufferers also contend with acne on their chest and backs too. It is thought that 95% of those aged between 11 to 30 are affected by acne to some extent. If you are one of them, it can be difficult to know where to begin.
Bonus: Acne & Acne Scarring Blogs
Over on the SkinBase Website you will find a range of blogs discussing acne and acne scarring within the Skin Conditions hub. Take a look at some of the topics:
Remember, you can copy and paste any wording to use in your own posts. This content is for you to use and share, so don't miss out on a fabulous resource!
Give Advice and Recommend
Advising clients on skin care treatments and products that will work best with their skin type is a great step after educating them. After a consultation, SkinBase IPL or Microdermabrasion may be a clear treatment path for your client. Don’t miss an opportunity to offer further advice. They may need to adapt their home care routine to achieve the best results. Clients will happily accept recommendations for products that enhance their treatment results, so do not forget to cross-sell services or recommend retail products.
Course Booking
The best way to achieve results, particularly for acne, is through a consistent course of treatment. Use the excellent before and after pictures available from the SkinBase Transformation of the Year Competition to show clients why they should book multiple treatments to transform their skin. You could also offer promotions to encourage course booking. Focus on upgrades and add ons, rather than discounting. Clients wanting to treat acne will be willing to invest in their skin, and “cheap” or discounted services may be off-putting. A free homecare product when booking a course is a great incentive, and also highlights the importance of a skincare routine.
SkinBase Resources
Use the resources in the guide, over on the blog and in the SkinBase Knowledge Base to start an Acne Awareness Month conversation with your followers and clients now.
Keep your eye out on our social media and in our weekly beauty email for more themed blogs and promotional content for you to use.
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